Started an outsource dental lab from scratch with my dad and brothers. Our mission was to increase the quality of dental lab work overseas with reasonable fees to Drs. We developed and leveraged digital workflows that increased value and simplicity to our partners. We sold ProCerex in 2011 and reinvested into building FullContour, the global leader in outsource CAD design for dental labs.

Elite Photo was a Kodak Image Center that processed film and printed photographs for professional photographers and consumers. This was my first business out of college where I learned some hard lessons about the transition of an industry from analog to digital. As a small business with limited capital, we were unable to make the transition to digital photofinishing and compete with the large online players, so we shut down the business in 2006. At the time, it felt like a business failure. However, the pain of that market transition shaped my passion for digital dentistry today.