Land Rehydration and Regenerative Agriculture Pioneers.A non-profit organization founded by Tony and Toni Coote to advance the science, exploration, and implementation of regenerative farming. Our focus is on rehydrating land to enhance productivity, water, and food security.As global leaders in sustainable agriculture and environmental restoration, we strive to rehydrate and rejuvenate landscapes through our top-tier scientific research, education, and demonstration sites. We reconstruct landscapes that can withstand climatic extremes, ensuring food and water security while supporting robust ecosystems.The Mulloon Institute was selected by the United Nations Sustainable Development Solutions Network (UNSDSN) as a model of sustainable, productive, and profitable farming. We share research findings, innovative solutions, and best practices.We are part of a unique network that contributes practical solutions for sustainable development through global dialogues, local, national, and regional problem-solving, educational activities, applied research, and clear communication.Our mission is to actively demonstrate, validate, and disseminate landscape rehydration, restoration, and regenerative practices to address the challenge of climate change and establish sustainable, profitable, and resilient agricultural and environmental systems, both now and in the future.To continue our work and expand our impact, we seek to collaborate with partners - individuals, corporations, governments, and regulatory bodies - to support initiatives, projects, education, and extention.Our objective is to rehydrate and restore 2.5 million hectares of land and have a positive impact on the livelihoods of 5,000 farming families.

Advise, counsel, support for start-ups and mature small to medium enterprises. In the year to December 2023 I will have engaged successfully with over 150 clients in NSW.

NED, Policy, Advisory and Consulting, Strategy, Planning, Operations, Programs, Projects* Delivering workshops and lectures on human centred design, business and marketing planning and innovation.* Serve a range of clients - establishing targets, objectives, and strategies to improve business performance across luxury goods, wine, life sciences and pharmaceuticals, fashion, & no/lo alcohol beverages clients. * Built brand and promotional programs that grew outbound sales of new agricultural products to China by 13% YOY and in Australia 2 new key accounts gaining 50% volume sales increases in 12 months. * Mentored, supported and continue to assist and advise with strategy for new No/Lo Alcohol spirits brand Lyre’s – arguably the world's next unicorn - most successful and awarded No/Lo brand driving this new category globally.* Significantly contributing towards start-up software company achieve $500M current company valuation - BigTinCan (BTH; https://www.bigtincan.com) now the world’s leading Sales Enablement company. Initial software and systems build was to my brief and jointly designed with BTC founder and CEO to provide high level customer service and support.* Steinway & Sons brand and business is owned by Lindsay Fox in Australia. Working with their Executive Management team, I designed and implemented a CRM and outbound sales system targeting ethnic Chinese residents in Sydney. 2020/21 was the strongest year on record.* ChemCert licenses use of chemicals in agriculture, parks and local government. Engaged by the Board to build a Business Plan and align management structure and resources that are moving the company forward as a full RTO and shift it to annual digital delivery and ARR focused renewals model. * Voluntary requests from QUT, University of Sydney, ASWGA, CFW * Ongoing strategic advisory and partnering roles with Collins & Partners, Lyres Non-Alcoholic Spirits, Tzu & Co, Leigo Industries, Big Tin Can, Osmosys Group and others.

Bespoke marketing, technology, advertising, communications, branding and creative consultancy, sales enablement and services across agriculture, exports, healthcare, alcohol, FMCG, service and primary industry partners - domestic and export markets - Australia, UK, EU (Italy, France, Germany, Spain), Africa, China, S-EA. Content development, production and distribution, technology.Owners/partners combine over 60 years experience in management, marketing, creative and technology, using a broad rename of tools and techniques to support client business objectives.

Probity, Governance & Risk advisory to NSW state and local governments.

Senior Consultant role working through Collagis for VMware on Global Demand and Field Marketing restructure, operating model and related fields

Sales enablement and training group

RTO and national accreditation trainer for AQF3 and AQF4 qualifications. Innovation in training, certification and farm management practices.

Innovation in agriculture and consumer healthcare products for domestic and export marketing. Guiding evolution from an agriculture and e- commerce pureplay startup to a strongly branded national and global leader and innovator in human and animal nutrition.

• Co-founded SpecOps Entertainment Group Pty Ltd and led the development of a screenplay for a feature film in early stages of funding.• Authored and published a successful first novel, with a second in the series set for release in March 2025.• Currently managing multiple projects in development, showcasing creativity and storytelling skills.

Senior Consultant role working through Collagis for VMware on Global Demand and Field Marketing restructure, operating model and related fields

Acquisition and integration of the global wool certification business into AWI, revamping and relaunching the Woolmark as the world’s most recognisable apparel brand

Australian Wool Innovation Limited is the marketing and R&D arm of the Australian Wool Industry; the owner of the globally respected Woolmark brand; and creates global programs and partnerships to drive demand growth. I was contracted to Publicis to work on AWI then seconded to and retained full time by AWI from 2007 to 2016.- I was instrumental in the stabilisation of the wool industry through the creation and implementation of an integrated B2B/B2B2C/B2C strategy to reposition in the luxury space, reverse decreasing demand and improve poor grower returns through record higher prices - the Eastern Market Indicator (EMI) — Australia's wool market benchmark — hit an historic level - 800 to over 2100 cents a kilogram - during my tenure.- Defined strategy, established pathways & the in-house handling of design, production, media buying, partner collaborations, online presence and CRM capability.- Rebuilt supply chain assets, Account Based Marketing programs- Recreated then elevated the International Woolmark Prize to be one of the top three global events in fashion design- Initiated jointly a focus on sustainability as the Campaign for Wool, with ongoing patronage from HM King Charles (then HRH Prince of Wales) - Stabilised export volumes and increased wool prices with earnings soaring to a record levels.- Created and expanded retailer partnerships and brand equity across digital and physical networks.- Significantly grew global consumer recognition of ‘Merino' - footprint exceeding one million engagements per month-Trade relationships converted to digital. - introduced groundbreaking Ai-driven content analysis methods to inform global digital demand creation; generated ten-fold increases in engagement- Recognised with Acting CEO duties, commendation from Chairman, Board, Federal Government.https://m.youtube.com/watch?v=ZtHZyJTfvHchttps://m.youtube.com/watch?v=1HoJuKY4hk0https://m.youtube.com/watch?v=ZtHZyJTfvHchttps://m.youtube.com/watch?v=Vyfw0fLkB0Q

Strategic joint venture between Indonesian private sector group, Kuwait Petroleum Corporation, Pertamina and the family of the Crown Prince of Kuwait to develop a 500,000bpd Greenfield's refinery and petrochemical operation in Indonesia serving the Japanese, Korean and Chinese export markets and domestic consumption of low-sulpher diesel and unleaded mogas.

Publicis is a global marketing agency and communications company providing consultancy services across Australia, Asia, Europe, UK, USA and other key markets. I boosted strategic analysis capability, refined campaign strategies and advised clients on commercial creativity. I had Board advisory input on strategic innovation and client engagement.- Achieved resounding success for clients and campaigns, delivering a strategic recovery plan, with McKinsey & Co, for the global wool industry.- Advised Australian Wool Innovation Ltd and the Federal Government on strategic demand building- Advised Citibank on low cost card products, competitive positioning and database segmentation.- Provided marketing advice to Coca-Cola on new product launch, product delisting and go to market strategies-Advised Nestlé on new entries into the Australian RTD market.- Offered channel-specific advice on sales of computer systems and printers for Hewlett-Packard.- Personal retention by a key client on the strength of professional services provided, where I was seconded to, then employed by my Publicis client, AWI/Woolmark.

CAPTIV MEDIA/Retail Solutions Pty Limited was a JV developed to introduce new technology, networked point of sale displays using in-store media for Seven Eleven and other similar retail outlets. I leveraged my unique marketing knowledge in a start-up situation to introduce new technology networking point-of-sale display with media content. - Developed strategic plans that were successfully implemented, also providing inspiring leadership and direction to complete project objectives by integrating specifically developed systems for trial.

Group of companies consisting of Film & Television Production and distribution, cable television channel (1.6 million reach) and online subscriber television across Asia and continental Europe.

Euro RSCG (HAVAS) is a ‘Big 4’ French-owned global marketing agency and digital communications company, with a portfolio of major multinational clients. I injected creativity into client business programs, and diversified operations from traditional advertising with strategies that supported the establishment of multi-channel marketing.- Implemented a marketing field services capability across Indonesia, Malaysia, Singapore, Thailand and the Philippines to provide marketing support campaigns for new products.- Managed projects in multiple regional offices with a large contingent of contract employees, achieving significant outcomes for numerous multinational companies including Nestle, Unilever and P&G- Launched the first independent mobile network for cellular phones and turned over tens of millions of dollars for the broader business at double the benchmarked net margin levels.

Managed a Chicago-based multinational, which through our management buyout became a major group of marketing services, production, media and field operations companies servicing Indonesia's 250 million people across a number of offices. * Lead strategy and global implementation of Indonesias tourism destination marketing strategy, plans and award-winning campaigns and promotion of allied industries* Implemented FMCG marketing and support campaigns for a range of local and global businesses. E.G. Nestle, Unilever, Reckitt Benckiser, Telkom, Indosat, Bentoel, Bakrie, Pertamina and other local companies.* Drove expansion to $US35 million plus and ebit to a record 19%; awarded a number of consulting assignments by the Indonesian government on foreign investment, infrastructure, oil and gas industries.

Initially responsible for Brand and Communications Planning for Australia, New Zealand and various overseas markets for a range of clients including Nestle, Coca-Cola, Johnson & Johnson, Unilever, Levi-Strauss, TV3, Clear/MCI, NZTAB, Singapore Airlines and STPB and others; progressed to Managing Director New Zealand then Regional responsibilities. • Promoted to Managing Director of New Zealand operations, which subsequently saw me manage two acquisitions and mergers and several restructures and start-ups (including Universal Media and McCann Event Marketing) in New Zealand.- Founded Universal McCann (with Murray Gardener) and McCann Event Marketing (with JimBob Strecker) to service local clients. Heavily involved in successful Whitbread RTW Yacht race with New Zealand Endeavour.• Exceeded both topline growth and EBITDA targets every year while in New Zealand. Quadrupled McCann business during my time in New Zealand.• Returned to Australia as deputy to then Chairman.

Developed marketing and communications plans and campaigns for a range of iconic global brands - Kellogg, Kraft, De Beers, Unilever, Nestle and others. Trained and mentored by Stephen King, Judy Lannon, George Clements, Rena Bartos. Co-wrote with Rena Bartos and Maxine Krige “Women: The Quiet Revolution”. One of the three founders of Australia's Account Planning discipline. Contributed to a range of industry publications (AdNews, B&T, ADOI) and spoke at a wide range of industry events across Australia and Asia. Acted as Regional Planning Director for the De Beers business, with a focus on expanding the market for diamonds in Singapore, Thailand, Hong Kong, Malaysia and China and building demand for high end product in Australia. Built campaigns at trade (Diamond Information Centre) and consumer levels.Specific product and campaign development undertaken for Kellogg (cereals, muesli), Nestle (Papa Guiseppi, Frozen RTE meals, Nestea), Unilever (Rexona deodorants, shampoos, edible oils), Kraft (cheese), Kodak (film processing) and others.