As the internet emerged, I had early exposure through my firms partnerships with large Content Management Vendors like Documentum, Vignette etc. I was working for a Localization business headquartered in Sweden. Having a marketing background, one thing that has stood out to me over my years of advising businesses on Digital Marketing - too many of us talk about ourselves. Nobody wants to know about you - until they have worked out you can solve their problem. It astounds me how even on Linkedin - we just see award photos, trade show booth photo's etc - and little content helping your prospects solve problems. So please - talk in customer language everywhere - website, socials, advertising etc - you'll be rewarded.
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Digital StrategistRob Lawson Digital Marketing Oct 2004 - Mar 2024Melbourne, AustraliaI started this business because I saw too many business owners getting websites built, purchasing software applications by suppliers who were not acting in their clients best interests. They confused them with jargon and scared them with fear of what the competition is doing. Things have not changed too much over time, people are buying the shiny thing that has no relevance or substance - their content is not in customer language and they attract the wrong buyers.Rob Lawson Digital provides an independent view for our clients of the journey they should take to achieve success in marketing their business. We sit between them and all of the Digital providers - Technology vendors, Advertisers, SEO, SEM, Social, Web Developers etc; to help them buy these services appropriately for their business.We need to understand where you are going so we can work out what spend is required to achieve these goals. Therefore we don't accept any partner opportunities, commissions or kick backs from any of the solutions / vendors we recommend.In many cases - we help educate existing staff or assist in recruiting Digital employees to suit the business needs. -
Chief Executive OfficerMeta Language Engineering Feb 1997 - Sep 2003Melbourne, AustraliaA subsidiary of Draupner AB from Sweden - Software Localization specialists - working for auto manufacturers and software developers - to localize their software, websites and documentation into FIGS and CJK.Starting as Marketing Director - we partnered with a number of emerging technology firms during the dot com era. I had early exposure to the internet and have been fascinated ever since.
Rob Lawson Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Rob Lawson
What is Rob Lawson's role at the current company?
Rob Lawson's current role is Head Assassin at Digital Assassin | Killing Digital.
What schools did Rob Lawson attend?
Rob Lawson attended James Cook University.
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