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@backcountry.com
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1 phone found area 800
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LinkedIn matched
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Rob Layer is listed as Account Director @ InGoodTaste | Marketing Strategy and Communications based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at backcountry.com, phone signal with area code 800, and a matched LinkedIn profile for Rob Layer.
Rob Layer previously worked as Marketing Director at Momentous and Senior Strategic Partnerships Manager at Amp Human. Rob Layer holds Bs, Commercial Recreation from University Of Utah.
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AeroLeads found 1 current-domain work email signal for Rob Layer. Compare company email patterns before reaching out.
Rob Layer is a Account Director @ InGoodTaste | Marketing Strategy and Communications. He is proficient in English. Colleagues describe him as "Rob just gets it. He is an unbelievable brand champion and consumer-led marketeer. He is creative, professional and an all-round awesome human being who puts people and culture first. His team loved him as a manager, and it was amazing having him on my team as someone who loves the brand standards just as much as I do. He built first-class relationships with all of our partners and used his industry experience to accelerate our growth. I hope we get to work together again, he's an asset to any team. " and "Rob is a stud. We worked together for many years. Rob is super connected into the sports and entertainment industry and very passionate about making a difference. He has worked across the board from retail to sports to brand, so has great experience. I enjoyed every minute of working with Rob."
Listed skills include Social Media Marketing, Marketing, Marketing Strategy, Merchandising, and 46 others.
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Park City, Utah, United States
Led the strategic direction of brand messaging and creative, ensuring consistency across all channels and driving performance.Cultivated a learning-based culture, leveraging data insights to optimize marketing efforts and ensure successful campaign execution.Mentored marketing personnel, fostering professional development and equipping them for future.
Park City, Utah, United States
Secured new partners and spearheaded business plan development, driving revenue streams and exceeding business objectives. Built strong relationships with key partners, ensuring flawless service and contract fulfillment.Successfully negotiated and executed partnerships that directly contributed to 300% increase in revenue YoY.Created and managed a.
Park City, UT
Cultivated a compelling events program, shifting the consumer experience from transactional to emotionally driven through face-to-face interactions.Forged strategic partnerships with brands and athletes, extending brand reach and deepening customer connections.Implemented innovative loyalty programs that resulted in 30% increase in repeat customer.
Park City, UT
Created and executed global sports marketing strategies, managing a roster of 30+ top athletes including Kyrie Irving, James Harden, and Travis Rice.Demonstrated data-driven decision making by communicating ROI metrics and analyzing campaign effectiveness. Built and managed the brand/sports marketing budget, ensuring efficient resource allocation.Train.
San Clemente, CA
Developed global campaigns and demand creation plans for the skate and snow categories, growing sales through targeted initiatives.Managed a team of skate, snow, and ski athletes, including Eric Koston, Sean Malto, and Danny Kass.Expanded brand reach through strategic social media campaigns, increasing follower engagement by 81%.
Park City, UT
Led successful product launches within the specialty retail channel, driving a 30% sales increase.Collaborated with sales and visual merchandising teams to create effective marketing strategies and optimize in-store displays.
Park City, UT
Improved customer support by successfully restructuring and managing the CS Team. Partner with Interactive, Supply Chain, and Operations Teams to create a more efficient website, phone and email system. Coordinate with Interactive Team to set and hit quarterly sales goals for Skullcandy.com.
Park City, UT
Provided comprehensive support to the sales team at Quiksilver/Rossignol, ensuring smooth order processing, efficient return authorizations, and accurate customer service for Lib Tech, Gnu, Rossignol, Dynastar, and Roxy hardgoods.Cultivated strong relationships with professional shop employees, fostering brand loyalty and ensuring product knowledge within.
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Rob Layer is listed as Account Director @ InGoodTaste | Marketing Strategy and Communications.
AeroLeads has found 1 work email signal at @backcountry.com for Rob Layer.
AeroLeads has found 1 phone signal(s) with area code 800 for Rob Layer.
Rob Layer is based in Salt Lake City Metropolitan Area, United States, United States.
Rob Layer has worked for Momentous, Amp Human, Backcountry.Com, Skullcandy Inc., and Skis Rossignol.
You can use AeroLeads to view verified contact signals for Rob Layer, including work email, phone, and LinkedIn data when available.
Rob Layer holds Bs, Commercial Recreation from University Of Utah.
Rob Layer is listed with skills including Social Media Marketing, Marketing, Marketing Strategy, Merchandising, Retail, Social Media, Sales, and Brand Development.
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