Rob Leggat Email & Phone Number

Washington, District Of Columbia, United States

Bent Tree Advocacy is an internatioinal full-service advocacy firm that helps organizations and individuals achieve their goals through issue or campaign management.

Washinton D.C. Metro Area

Washington D.C. Metro Area

As part of renowned Goddard Gunster Public Affairs leadership team, responsible for the design and execution of large-scale issue advocacy plans both domestic and internatonal. I oversee research, horizon scanning, strategic counsel, message development, issue advocacy, coalition building, grass roots and outreach, branding, mergers and acquisitions.

Bentonville, Arkansas USA

• Served as officer, vice president in charge of international corporate affairs. Oversaw government relations and traditional corporate affairs in 15 markets overseas. Partnered as member of company’s International.
• Advised on mergers and acquisitions in new markets, from China to Russia to India, as well as in existing high-growth markets around world. Provided strategic counsel on globalization of company.
• Counseled, advised and preconditioned new markets for entry via acquisition, merger and greenfield. Interacted with high-level government officials in United States as well as around world.
• Advised and counseled 15 country international corporate affairs roles within company, including leading ten-member global communication strategy team.
• Instituted $8,000,000 global international giving program, identifying global partners and processes.
• Expanded 1,000,000-farmer China Direct Farm program to global program, doubling amount of farmers involved.

Singapore, Seoul, Shanghai, Bangkok

• Oversaw communications and public policy for GM China, GM Daewoo and region. Led team of 80 public policy and PR professionals in 14 countries. Held responsibility for company’s image in region as well as for providing.
• Served on three corporate strategy boards: GM Global Communications, GM Asia Pacific and GM China. Contributed to running and growth of business beyond traditional functional responsibilities.
• Acquired Daewoo Motors at price tag $6,000,000,000 lower than originally accepted Ford offer. Contributed to winning government support and public approval of acquisition.
• Played key role in mergers and acquisitions of Suzuki, Subaru and Isuzu.
• Partnered in key role in divestiture of Suzuki, Subaru and Isuzu. Implemented aggressive unplanned media campaign for Subaru, earning company additional $225,000,000.
• Earned number one/two corporate image position in Asia Pacific markets in which company conducted business. Show less

Mass Communication, Rhetoric, Summa Cum Laude

Mba, International Business