Rob Linden Email & Phone Number

Toronto, Canada Area

SampleSource.com - revolutionary digital product sampling platform for CPGs across North America (used by over 1000 products/brands from Mars, Nestle, Pfizer, Smucker, J&J, SCJ, Kellogg, Kraft, GSK, Quaker, PepsiCo, KAO, Clorox, Hershey, Colgate, Unilever, TATA, Garnier/L'Oreal, BDF/Nivea, and more).Marketers know that sampling is a top driver of purchase, but most of today's sampling vehicles are lacking with poor targeting, low reach, expensive overhead, complicated execution, lack of… Show more SampleSource.com - revolutionary digital product sampling platform for CPGs across North America (used by over 1000 products/brands from Mars, Nestle, Pfizer, Smucker, J&J, SCJ, Kellogg, Kraft, GSK, Quaker, PepsiCo, KAO, Clorox, Hershey, Colgate, Unilever, TATA, Garnier/L'Oreal, BDF/Nivea, and more).Marketers know that sampling is a top driver of purchase, but most of today's sampling vehicles are lacking with poor targeting, low reach, expensive overhead, complicated execution, lack of metrics, and lots of waste.SampleSource.com fixes it. SampleSource provides a revolutionary digital sampling program that helps clients achieve dramatically higher conversion rates, at a fraction of the cost and time. The unique SampleSource platform provides: - A North American pool of millions of validated and engaged shoppers (and growing)- Real-time targeting profiles and segmentation to ensure your samples are only offered to high potential consumers (category users, competitive users, lifestyle interests, and more) - Multibrand and Custom dedicated programs - Request-based mechanism for far less waste and true consumer engagement - Cost-shared pricing - Social media integration to broaden reach among like-minded consumers - The best front and back-end security protocols to eliminate cheaters - Ratings and reviews collection and amplification (huge response rate) with integration in to BaazarVoice- Real-time analytic dashboards - Even quantitative Conversion/Purchase Intent tracking And executing a SampleSource program couldn't be easier - packages include all elements for turnkey execution, including Web design, packaging, co-packing, and delivery direct-to-home. The result? Marketers gain the highest conversion, valuable insights, data, cost and time savings, and forward-paying ROI. Show less

- $70 Million Sales Responsibility- Leadership of P&G Canada’s Corporate Scale and Innovation team - driving sales and volume through multi-brand commercialization- Management of 6 direct reports and 10 multi-functionals, including full ownership of career pathing, annual work plans, feedback, skills assessment, and department mission- Company-wide go-to-market innovation and multi-brand strategy - Global Search and Reapply- Scope - National Household needs, Health Care, and… Show more - $70 Million Sales Responsibility- Leadership of P&G Canada’s Corporate Scale and Innovation team - driving sales and volume through multi-brand commercialization- Management of 6 direct reports and 10 multi-functionals, including full ownership of career pathing, annual work plans, feedback, skills assessment, and department mission- Company-wide go-to-market innovation and multi-brand strategy - Global Search and Reapply- Scope - National Household needs, Health Care, and Beauty Care responsibility.- Developed and deployed three “live by” mantras company-wide, resulting in organizational savings in excess of $20 million, and over 4000 Full Time Employee hours re-allocated.- Highlights include Rouge Magazine (now Canada's largest reaching fashion and beauty custom publication, BrandSAMPLER, various multi-brand platforms and retail activation across categories Show less

- Leadership of P&G/Canada’s largest beauty-care business to record growth/sales levels (+$100 million in annual sales). Includes the launch of 6 line extensions, 2 seasonal initiatives, and the largest category marketing spend (trade funding, mass advertising, in-store merchandising, sampling, DTC, event sponsorship).- Responsibilities include true mass-marketing, deep consumer understanding, objective, strategy, and tactic development, generation and execution of innovative marketing… Show more - Leadership of P&G/Canada’s largest beauty-care business to record growth/sales levels (+$100 million in annual sales). Includes the launch of 6 line extensions, 2 seasonal initiatives, and the largest category marketing spend (trade funding, mass advertising, in-store merchandising, sampling, DTC, event sponsorship).- Responsibilities include true mass-marketing, deep consumer understanding, objective, strategy, and tactic development, generation and execution of innovative marketing plans, concept exploration, test and learn, design/execution of promotional materials, sales force training, media planning and integration, business review, multifunctional resource coordination, global relationship-building, end-to-end product deployment, and coaching of 3 direct reports.- Results: #1 shampoo brand, #1 conditioner brand, #1 styling brand, #1 Hair Care brand, 119 shipments growth, +15% total franchise sales dollar growth year-in/year-out for past 3 fiscals, #2 fastest growing sales globally. Show less

- Drove market shares to all-time records, ignited trial rates, successfully defended against competitive entry, executed “halo” promotions for total portfolio growth, and re-established brand(s) within consumer’s decision tree as a viable option.- Responsibilities included assisting in the integration of Clairol to P&G, developing knowledge of how, when, and where to market this unique beauty care category, planning and execution of P&G/Clairol’s first holistic… Show more - Drove market shares to all-time records, ignited trial rates, successfully defended against competitive entry, executed “halo” promotions for total portfolio growth, and re-established brand(s) within consumer’s decision tree as a viable option.- Responsibilities included assisting in the integration of Clairol to P&G, developing knowledge of how, when, and where to market this unique beauty care category, planning and execution of P&G/Clairol’s first holistic surround-the-consumer promotion (The Streaking Party), educational advertorial and public relations planning, successful combination of data and intuition, laser-targeting, media plan optimization, and demographic segmentation analysis. - Results: New launch ranked among top 10 best-selling products nationally in less than 4 months, #1-selling highlighting brand 3 months post-launch, shipments 336% ahead of year 1 objective in less than 9 months, franchise dollar shares indexed 124 after 2 straight years of decline. Natural Instincts successful re-launch with 22% price increase and only 5% volume loss, growth to 2nd largest brand in Clairol portfolio, +$3 million in incremental sales in the first 9 months. Show less