- Development and execution of award-winning, grand, North American 360-degree plans for leading global brands, inclusive of traditional earned media relations, integrated media relations across print, digital and broadcast, multi-platform influencer programs, brand marketing, strategic counsel, and more.- New business developmentClient Highlights:Mercedes-Benz, Peloton, eBay, Grey Goose, Hinge, Bacardi, Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Sport Chek, Canadian Tire, Sporting Life, Adidas, Dermalogica, CIBC, Nobis, Earls Restaurant Group, Park Hyatt, SBE Group, Moxies, Jems Condoms, High Park Company/Tilray, Hagerty, United Nations High Commissioner for Refugees (UNHCR), Rethink Breast Cancer, Toronto Public Library Foundation (TPLF)

Senior Public Relations Account Manager for leading brands:Grey Goose, Bacardi, Dewars Whiskey, Peloton, CIBC, Sport Chek, and High Park Company (Tilray Inc.), among many more.

Public Relations for Luxury, Fashion, Beauty, Lifestyle, Hospitality, Automotive, Digital, Travel, Food & Beverage, Art, Events• Leading and managing all client accounts, projects, campaigns, and account team• Build and maintain strong media, influencer, blogger, society and VIP relationships, along withdatabase management• Write, edit, and distribute all client/brand strategic communication, including media pitching• Plan, coordinate, and manage client events, launches, gifting, press tours, press hosting, presstrips, and activations, including logistics and setup/teardown• Plan and execute digital influencer/blogger campaigns, including product seeding• Red carpet and high-profile event management, celebrity/talent handling and wrangling• Develop client digital media strategy, negotiation, acquisition and execution• Develop client social media strategy, content creation, and execution• Presenting, reporting, communication, and coordination with clients, including press tracking• New business development, pitching, and presenting• Sponsorship database & relationship management, negotiation, procurement, and executionfor a vast array of properties, events, organizations, and brands • Client highlights: Porsche, BMW, Rolex, H&M, Lacoste, LOUIS XIII, Guerlain, Drake/OVO,Sapporo, Budweiser, NXNE, Toronto Fashion Week, ET Canada, VEGA, Nikki Beach, TIFF,Mongrel Media, MMVA, American Express Centurion, Acura, Shopify, Campari, Heineken,Fisherman’s Friend, AMBI Gala

• Planning, development, and execution of pr strategies and outreach• Write and distribute press releases to targeted media and over national US newswire• Build and maintain strong media, influencer, blogger, society and VIP relationships, along withdatabase management• Coordinate and assist in development and execution of marketing campaigns and brandactivationsAssisting in the creation and direction of various brand marketing assets• Brand sponsorship evaluation, outreach and coordination• Strategic partnership development• Brand development, identity, and communications materials• Plan and execute brand social media strategy and content creation• Event management and coordination

• Build and maintain Canada-wide media relationships, along with database management• Write, edit, and distribute all press materials, including press releases, media alerts,communications materials, boilerplates, and more• Develop and strategize press pitches• Press tracking and reporting• Develop social media strategy, content creation and execution• Develop and post content on company blog, and various platforms.• Office management and inventory tracking of all marketing materials• Database management of all procured information from multi-platform sources• Print and digital marketing coordination and execution• Email marketing strategy, content development, and execution• Assist in creative and content development for marketing materials including new condodevelopment books• Coordination and organization of advertising schedule• Create presentations for various seminars and speaking engagements• Event planning and onsite logistics

• Runway Room set up/tear down pre/post event, including set up for each designer’s show• Liaise with designer PR teams to execute media seating and runway show logistics• Greet, wrangle, and seat media, bloggers, and VIP guests before each designer’s show• Media/VIP giftbag assembly and management• Volunteer team management and training

Providing technical support to students and faculty through telephone and in-classroom support.Attending to front desk interactions with students and faculty for assistance and media equipment rentals/returns. Audio/visual equipment setup for large and small-scale events, along with overseeing event and managing/operation of equipment.

- Handling high-traffic reservations phone line and email as well as scheduling.- Managing nightly guestlists and bookings.- Managing "@NikkiBeachTO" twitter account.- Assisting with event programming for the 2011 Toronto International Film Festival, sponsorship and administrative tasks/duties.

- Office administrative work; promotional paperwork; winner maintenance; prize administration and logging product inventory. - Writing and researching content for the website and fashion blog; management of social media outlets for the station (Facebook, Twitter); and creating/revising promotional proposals and agreements for giveaways, contests and events.- Answering/Responding to listener e-mails and phone calls; assisting with contest, launch, and promotion; and assisting with talent/celebrity/guest services ("Green Room" setup).- Worked as station receptionist along with performing reception duties.- Worked as a member of the station’s street team during various events.