Founded and created the vision for a boutique company with a high-level of client services with the core values; integrity, teamwork and excellence. Developed an off the track strategy, for Tori Bowie, the second-fastest woman in the world. The strategy included public relations and marketing which afforded the 2016 Rio Olympic Gold (4x100 relay), Silver (100m) and Bronze (200m) track and field medalist a second career as a high-fashion model appearing in two New York Fashion Week shows.Developed an organic solution to market the Grammy Park project where over the course of four days and nine live concert performances by more than 30 artists with 40 plus Grammy Awards.Lead the Qr Media Group‘s Sports and Entertainment team in mining and negotiating deals with talent and retail partners that generate sales for Skanz/Skanzjr. Produced a large-scale event for Team USA ( track and field ), where their sponsor Nike had no strategy in place which led to the brand creating a budget for the 2012 Olympics. Preparation of all appearances for the USA Olympic Medalists such as NYSE " Opening Bell " ceremony, honorary induction as Friars at New York's exclusive Friar's Club and several Red- Carpet events.Managed radio campaign for ABC's Shark Tank which contributed to an increase in viewership and extension of the show for a third season Negotiated and executed product integration, client engagement and sponsorship contracts

Provided confidential support to CEO and CFOMaintained a competitive posture at commercial radio where most independent record companies fall short Designed organic grass-root campaigns which catapulted artists on broadcast media, industry trades, social networks, digital retail and the internetDeveloped marketing plans for unknown talent and matched artist's capabilities to corporate sponsor's RFPsManaged all artist schedules, travel accommodations, negotiated contracts, collected payments, resolved billing issues or discrepancies and researched royalties

Management of (25) Regional representatives which included weekly conference calls to discuss priorities, recap reports, tour participation and dissemination of changes in corporate policyManaged $ 3million budget for promotions which includes promotional tours, promotional merchandise and vendor contractsConducted and processed staff evaluations base upon performance, initiative and contributions to the bottom-line Secured airplay on urban radio format for all of J Record's artistDesigned and executed promotional campaigns that targeted audience and commercial radio such as " Win it before you can buy it " which afforded the early-bird believers an advance preview of the artist albumCompiled, analyzed and interpreted weekly Arbitron/Nielsen data for senior management and the Chairman of BoardIllustrated verbal and visual presentations during the weekly Chairman's luncheon Collaborated with Director of New Media/Sales to identify trends in digital marketing such as ITunes, Ringtones and Wireless broadband distribution

Managed an annual $1.5 million budget for promotions and another $500k in vendor related cross-pollinated marketingConverted the configuration of marketing tools from physical to digital saving the company $500k in one quarter Management of (35) Regional representatives which included weekly conference calls to discuss priorities, recap reports and trending topics Created a promotion and marketing concept that change the industry's standard where a lifestyle marketing line was born and changed the design of marketing budgets as we know itCollaborated with Chief Creative Director from (DRUSH), an advertisement agency to co-brand artists and corporate partners i.e; Nike to birth the phenomena of hip hop celebrity integration in music, film and televisionCreation and oversight of all promotions departments such as mix show, college, lifestyle and internet marketing with focused goals for Def Jam; this resulted in Def Jam becoming the premier record label and contributed to a 35% increase in the market share of Universal Music Group.Prepared weekly status reports for the VP of Promotions and CEOIdentified lifestyle trends of youth culture and reported finding to senior management for brand expansion; Video gaming business development