Rob Loveless, M.A. Email & Phone Number

Philadelphia, Pa, Us

Greater Philadelphia

Greater Philadelphia

• Orchestrated strategic insights and spearheaded marketing and communications endeavors for the global Chemical & Monitoring Solutions business that ensured seamless messaging across external communications and marketing collateral while curating multi-channel campaigns tailored for internal and external audiences.• Collaborated closely with the North American Chemical & Monitoring Solutions leader to transition from lengthy monthly email updates to quarterly town hall meetings, which resulted in a 4% average open rate increase and a 700% average click rate increase (from 58 to 464 unique clicks) and brought together nearly 1,000 regional employees as part of a dynamic platform that fostered leadership visibility, cascaded key messages, and provided an open forum for candid employee inquiries.• Partnered with the Digital Sustainability team to conceive and launch client-centric marketing campaigns centered around cutting-edge technologies, solidifying the company's position as an industry leader in the digital landscape.• Collaborated with an external public relations agency to strategically coordinate media publication opportunities and craft impactful press releases, enhancing brand visibility and media presence.

Pittsburgh, Pennsylvania, United States

• Led the Student Tech and Readiness Training Upskill Program within Global Operations & Technology and broadened its scope by establishing impactful affiliations with community colleges in Florida, New Jersey, and Pittsburgh and integrating specialized Business and Operations tracks for students, which resulted in an impressive 45% surge in accepted students.• Directed the creation of a comprehensive suite of marketing communications resources to fortify engagement for the Student Tech and Readiness Training Upskill Program, including detailed mentorship overview flyers, informative line of business feature sheets, and insightful curriculum packets.• Executed an awards and recognition strategy for key leaders and initiatives within Global Operations & Technology by overseeing nominations governance and amplifying award wins across social media and internal communication channels to bolster organizational prestige.• Pioneered executive-level social media strategies through competitor benchmarking, strategic tracking of industry influencers, and creating compelling graphics and posts while crafting dynamic templates to engage target audiences.

Greater Pittsburgh Area

• Spearheaded a task force dedicated to realizing immediate and long-term marketing communications requirements. Successfully developed an inaugural suite of comprehensive marketing resources and established an intuitive repository, marking a pivotal milestone in establishing the company’s first-ever Marketing Communications vertical.• Partnered with IT experts and external consultants for a transformative intranet redevelopment project, which consisted of defining technical prerequisites, delineating project scope and timeline, instituting site design and governance, and curating content and site pages.• Participated in the 2020 Pittsburgh Early Career Professionals Mentor Program and was matched with the Chief Technology Officer to meet on a biweekly basis to enhance proficiencies in strategic planning, project management, and effective staff management.• Collaborated with colleagues across the organization to create various internal communication collateral, including engaging weekly intranet stories, insightful biweekly leadership tips, informative monthly health newsletters, and comprehensive CEO reports.

Greater Pittsburgh Area

• Managed an expansive enterprise-wide intranet through curating and publishing compelling daily content, resulting in a significant stride forward in information dissemination across the company and its various business segments.• Played a pivotal role in cross-functional communication projects, ensuring the development and seamless execution of strategies, which were instrumental in propelling organizational transformation, nurturing a vibrant employee culture, and enhancing the corporate reputation.• Engineered messaging and creative content to ensure unwavering brand consistency across all communications channels, including the intranet, email announcements, quarterly newsletters, media relations, and presentations.• Provided instrumental support in developing the annual report by taking charge of critical aspects such as crafting CEO messages and overseeing design elements, which contributed to a polished and impactful representation of the company's achievements and aspirations.

Greater Pittsburgh Area

• Supported the implementation of a comprehensive strategy that included key internal and external message development to communicate the company’s value proposition to a variety of stakeholders, including employees, candidates, investors, shareholders, and communities across their global footprint.• Collaborated closely with a cross-functional team to facilitate the content development and successful launch of the company's groundbreaking global corporate intranet, which served as a unified hub for news and essential resources to engage internal audiences.• Worked alongside marketing communication peers to create compelling articles concerning business wins, employee recognition, and internal initiatives for the company's quarterly newsletter to inform and engage stakeholders.

Pittsburgh, Pennsylvania, United States

• Engaged business clients to understand their unique financial requirements and determine appropriate banking solutions that bolstered their organization's fiscal health.• Participated in targeted outreach initiatives, effectively informing customers about an array of specialized business banking products and communicating exclusive promotional packages tailored to their unique needs.

Greater Pittsburgh Area

• Managed the day-to-day operations of the Book Orders department, encompassing the execution of book order fulfillment, meticulous coordination with printers to meet deadlines, and addressing inquiries from customers and authors regarding their orders.• Collaborated with Production and Promotions teams to ensure precise author details were provided for book orders and promotional opportunities.• Developed timely solutions for any printer-related challenges or customer concerns, consistently demonstrating a prompt and polished approach to problem-solving.

Greater Pittsburgh Area

• Utilized a Customer Relationship Management (CRM) system to curate an outreach calendar, disseminate pertinent information, and coordinate appointments with authors.• Provided comprehensive support to Senior Publishing Consultants, which included preparing publishing contracts, crafting correspondences with authors, and compiling and refining manuscripts.

Wayne, New Jersey

• Distributed press releases to industry trade publications while cultivating relationships with influential reporters, ensuring extensive news coverage and maximum impact.• Composed internal announcements and reports, providing executive leaders with crucial insights into significant company activities.• Assisted in the facilitation of public relations endeavors, including the scheduling of executive interviews with key media outlets and coordinating state-of-the-art conference call capabilities for strategic quarterly business meetings.• Actively conducted comprehensive audits of the company’s corporate site to maintain a polished, up-to-date online presence and purge any outdated content.

Wayne, New Jersey

• Developed and maintained a comprehensive spreadsheet to oversee the openings for express stores, tailoring each facet to their respective Designated Market Areas, which ensured a seamless flow of timely and relevant media coverage to bolster brand visibility.• Conducted thorough research to determine which conference opportunities would serve as impactful speaking platforms for executive leadership that aligned with the company’s overarching goals.• Updated media contact lists to provide a comprehensive outreach tool and facilitate seamless communication for future press releases, enhancing the company's reach and influence within the media sphere.

Wayne, New Jersey

• Participated in a structured internship program at a Fortune 500 company, which provided informational presentations from seasoned executives, learning courses, and invaluable networking opportunities, providing a comprehensive and multifaceted learning experience.• Curated and assembled media kits for new store openings, and were thoughtfully crafted to encapsulate the essence and significance of each new store launch, ensuring maximum impact in the media landscape.• Monitored the industry landscape by tracking and analyzing competitor press releases, industry trends and developments, and relevant news articles to provide valuable insights for leadership, ensuring the company remained agile and competitive within the market.

Master Of Business Administration - Mba

Master Of Arts - Ma, Corporate Communication, Integrated Marketing Communication, 3.66

Bachelor Of Arts (Ba), Public Relations & Advertising, Broadcast Journalism, 3.37

Activities and Societies: Tau Kappa Epsilon, Interfraternity Council, National Broadcasting Society, Omicron Delta Kappa, Order of Omega.