Rob Luce Email & Phone Number

Fairfield, CT, US

Greenwich, CT, US

• Managed Shopify ECommerce website. - Added/edited product images, descriptions, categories, colors/swatches & metafields. - Added/set up search filtering of products, including color categories & swatches. - Managed.
• Advanced set up of Google Tag Manager, Ads and Analytics (key events, enhanced conversions, audiences, etc.)
• Managed Google Ads Search and Performance Max (Shopping) campaigns.
• Fulfilled orders & processed returns.
• Communicated with customers regarding orders & shipments.
• Taught/guided coworkers. Helped manage the brick & mortar shop.

• Created and maintained a digital marketing strategy, resulting in a 54% increase in average online ticket sales over one year.
• Supervised PPC ad campaigns on Google and Social Media. Google PPC campaigns accounted for 61% of online ticket sales.
• Assumed management of the Wall Street Theater website, both User Experience (UX) and Search Engine Optimization (SEO), yielding a 435% boost in website traffic within seven months.
• Directed the theater’s social media accounts, including Facebook and Instagram, regularly marketing upcoming productions and events, more than doubling visits to their Facebook page and increasing Instagram followers.

I developed, implemented and managed digital marketing strategies that helped grow local, small to medium businesses. The owner of Roof Rats once referred to me as "... the genius who saved my business" after I optimized their website and ran search ads for each of his services. Frosty.co.za saw their year-on-year, peak-season sales increase by 53%.

Songsmiths is a record label I started as an excuse to spend more time in my studio. I auditioned artists, produced the best songs and released a single every month (time permitting). I maintained a website and social media accounts for the label and have produced tons of content, including albums and music videos.

Johannesburg, GT, ZA

I developed and implemented digital marketing strategies for Turnbuckle clients including Innosys and Bathroom Butler.

ZA

I am managing NetFlorist's entry into overseas markets, starting with Malaysia and Singapore. This includes working with suppliers in those countries to establish a product range, managing the websites, running online ad and email campaigns and SEO.

Dubai, Dubai, AE

I taught Digital Marketing to professionals who want to add to their repertoire of skills, entrepreneurs who wanted to learn how to promote their businesses on-line and 9-to-5ers looking to start fresh in this exciting new field.

Rosebank, Gauteng, ZA

During my 3 month voyage (contract) aboard 1 Tight Ship I brought their on-line presence up to date by developing a structure for their new website that would be more effective in terms of SEO, by updating their social media accounts with new copy and content, and by setting up an email service provider account so they can easily communicate with their.

I built a visual effects reel to promote the capabilities of this new post production house.

Johannesburg, Gauteng, ZA

Provided technical advice to ad agencies and directors in pre-production. Assembled layers into final product complete with visual effects in post-production using Autodesk Flame software. Flame is a high-end compositing and visual effects software package used on commercials and feature films. Clients: Volkswagen, Aquafresh, Super-Sport, Peter Stuyvesent.

New York, NY, US

Learned business of post-production through a progression of positions with increasing responsibility and content. That included serving clients, tape room operations, and performing light-weight Flame duties. Conceived and implemented a tape library systemLearned basics of video editing (Avid) and 3D animation (Softimage)Advanced to position of Flame.

Singapore, Singapore, SG

Online compositing and visual effects. Provided training to local operators.Clients: Nokia, Levi's, Nestle, Sony

Ba, Geography

Digital Marketing

High School Diploma