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I bring an entrepreneurially-minded, detail-driven spirit. I’m passionate about my work and motivated by the desire to create. Experienced business developer, communicator, and community builder.
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Business DevelopmentSydecar Jun 2022 - PresentSan Francisco, Us -
PartnershipsDuende Ventures Jan 2023 - Present -
Head Of PartnershipsAssure Feb 2020 - Jun 2022Acquisition through Community Funnels (Demand Gen, Lead Gen, Nurturing, CX)Ambassador Program - amplifying word-of-mouth and value networksChannel Partnerships - VC Stack - referral programs with complementary products and servicesExecutive Producer of the Assure Podcast (What's Going on in Venture)Writer and Producer of Industry thought leadership and persona-focused content marketingVC Structuring Education for Emerging Managers and Syndicates through Partner OrganizationsEcosystem Partnerships - Events, Content, Product Integrations
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Venture AssociateVu Venture Partners Mar 2021 - Aug 2021San Francisco, California, Us -
ProducerK2 Studios Jan 2016 - Feb 2021El Segundo, California, UsIMAX Documentary Film Producer, leading on Secrets of the Universe and Cool Cities -
Brand PartnershipsTattoodo Aug 2019 - Feb 2020Copenhagen, Capital Region, DkMedia Development and Sales for the world's largest online tattoo community.• Branded Content• Strategic Partnerships• Digital Media Sales -
Co-FounderJoyous May 2017 - Feb 2020Salt Lake City, Utah, UsRan an independent, university-licensed apparel company. -
Head Of Marketing And Business DevelopmentK2 Communications Corp Jan 2015 - Jan 2020El Segundo, California, Us• Facilitated production through securing corporate sponsorships and foundational grants; managed social media, organized and directed crowdfunding campaigns, and led partnership development.• Integral role in production of latest film, Secrets of the Universe, contributing to a strong foundational grant function, fostered relations, and wrote or assisted on winning grant proposals ($3.5M).• Assisted in securing film distribution in museums and science centers globally with effective marketing and due diligence efforts. • Expanded brand sponsorship offering from mainly documentary films to a true multi-channel platform with robust digital media properties, digital media production, and organizational outreach partnerships; efforts resulted in:• Increased project value/reach leading to improved sponsorship and distribution revenue. • Diversified demographics of audiences and helped with cross-promotion with sponsors and direct targeted conversions. • Delivered digital content to sponsor as assets to be utilized for their own brand channels. • Wrote film treatments and website/collateral/short-form video content for projects; helped to diversify the film’s audience and become widely-embraced which increased distribution revenue. Key competence showcased of making complex science more understandable to a broad audience.• Increased volume of sponsorships by introducing and implementing a data-driven approach to media valuation and influencing development and sales strategies.• Worked closely with CEO on creative development and funding of planned signature, Cool Cities. Made numerous high-level contacts in corporate and foundation world.• Gained film experience with a variety of roles on multiple projects, including Journey to Space, Aircraft Carrier, Secrets of the Universe, and Cool Cities. -
Head Of CommunitySpera, Inc. Aug 2017 - Jun 2019Alpine, Utah, Us• Promoted to Head of Community to manage community digital assets surrounding the Freedom Economy.• Produced impactful content and created fruitful partnerships within the independent workforce community. -
Business Development, LendingSpera, Inc. Oct 2014 - Aug 2017Alpine, Utah, UsFinancial technology and Payments• Participated in the start-up process from the outset, including industry analysis, market research, product development, and branding• Product development, with an emphasis on peer-to-peer finance and crowdsourcing• Co-Head of competitive analysis -
Head Of Business DevelopmentFundpaas May 2016 - Nov 2017San Francisco, Ca, UsAt the intersection of product, marketing, and sales as we execute online capital raises for our issuer clients.FundPaaS, a Funding Platform as a Service, helps entrepreneurs, funds, SMEs, and established businesses, to raise capital online. From funding, to lending, to learning, FundPaaS provides the best next-gen solutions for raising capital. Match any form of cap raise with our embeddable web plugs ins, then spread the word and let our technology take the remaining headaches out of the equation.Our financial and compliance technology can power any online investment portal - from Reg D, to Reg A+, and now Reg CF (crowdfunding), through partnerships and proprietary tech, we've got you covered. Welcome to a one stop shop for anyone conducting a cap raise. -
Market Research AssistantEmperitas Services Group Oct 2014 - May 2015Salt Lake City, Ut, Us• Perform extensive IDI’s surrounding financial and task management apps• Analyze IDI’s for purposes of business development and strategy• Gain valuable insight into survey techniques and using data to understand customers -
Recycling Events Coordinator For The Sustainability DepartmentUniversity Of Utah - Employment Sep 2014 - Dec 2014Salt Lake City, Utah, Us• Managed partnership between Sustainability Departments of the university and the student government• Organized events such as Recycle Rice-Eccles, a recycling initiative held at football games -
Research AssistantUc Berkeley Jun 2014 - Aug 2014Berkeley, Ca, Us• Implications of the JOBS Act and the future of private investing• Aggregated data and contributed on industry analysis on the crowdfunding industry• Part of team that created a comprehensive database across all industry sectors, establishing an industry lexicon and aggregating data across hundreds of platforms• Managed many industry relationships, securing data sharing relationships and gaining invaluable insights from the industry’s top thought leaders -
Assistant Director Of MarketingK2 Communications Apr 2013 - Jan 2014• Collaborated with others to open our films in new museums and science centers, participating in the marketing and due diligence of Group Sales throughout the U.S.• Performed intensive market research for new films such as Rescue, Fighter Pilot, and Ultimate Wave Tahiti using techniques such as interviews and surveys• Aided over 10 museums in group marketing efforts, substantially improving turnout• Created budgets, databases, and managed files extensively with Microsoft Excel• Researched website metrics of applicable companies to develop a quality digital network in conjunction with a new documentary
Rob Lusk Skills
Rob Lusk Education Details
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University Of California, BerkeleyMaster Of Business Administration - Mba -
University Of UtahBusiness Administration -
Boise State UniversityBusiness
Frequently Asked Questions about Rob Lusk
What company does Rob Lusk work for?
Rob Lusk works for Sydecar
What is Rob Lusk's role at the current company?
Rob Lusk's current role is BD @ Sydecar | Venture.
What is Rob Lusk's email address?
Rob Lusk's email address is ro****@****ecar.io
What is Rob Lusk's direct phone number?
Rob Lusk's direct phone number is +180189*****
What schools did Rob Lusk attend?
Rob Lusk attended University Of California, Berkeley, University Of Utah, Boise State University.
What are some of Rob Lusk's interests?
Rob Lusk has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Science And Technology.
What skills is Rob Lusk known for?
Rob Lusk has skills like Leadership, Public Speaking, Social Media, Marketing, Microsoft Office, Microsoft Excel, Microsoft Word, Customer Service, Team Building, Data Analysis, Research, Sales.
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