In October 2022, Kibo sold its Personalization Business Unit, formerly known as Monetate and Certona, to Centre Lane Partners as a single entity. https://monetate.com/blog/meet-monetate-kibo-spins-off-personalization-business-unit-as-new-entity/

Owner of the strategy for Digital Optimisation for Avon throughout Western Europe. Worked to onboard new software providers (Dynamic Yield, Content Square) to further enhance our digital capabilies and align what we do to the wider strategic objectives of the business. Successfully introduced a program of Product Recommendations across Western Europe, delivering strong ROI and a clear roadmap of continual iteration/improvement.

Defined and developed the ‘Culture of Experimentation’ strategy, which aims to elevate, champion and prove the benefits of continual testing alongside a demonstrable fail-fast mindset within our Agile development teams. Instigated and led the transformation of optimisation within RS, moving from simple front-end AB/MVT testing managed by a small team, to full-stack experimentation accessible to all.Onboarded a new software supplier, Optimizely, to facilitate server-side testing and democratise test development, KPI-setting and insight generation across 13 Agile teams, serving 32 markets globally.Owner of the A/B and Multi-Variant testing strategy for the business, setting customer-centric KPIs, goal trees, etc... in collaboration with Product Owners, marketeers, UX and Data teams. Direct line manager for 4 reports, leading an agile, self-organising test development team who are empowered to make great decisions on behalf of the business and the customer.FY20 highlights:Onboarding of new software supplier as a result of watertight IPImplemented Culture of Experimentation throughout the organisationOversaw the transformation of CRO software implementation into full stack architectureEnabled all engineering and product teams to manage their own test roadmaps with open governance

Managing the performance of the RS homepage globally (30+ websites), I utilize a number of applications/vendors to test content and measure the impact. Reporting regularly on KPIs (specifically bounce and conversion), I am responsible for ensuring the homepage provides the best customer experience, and performs at optimal levels.I also manage site merchandising assets (banners, campaign promos, etc...) via the use of third party software.As part of the role I also manage the global site MVT program, running multiple tests in key markets, then communicating results and deploying optimal content.

Lead web designer/online marketer for FTSE 200 B2B distributor, managing a team of web designers within the UK business. Responsible for all web campaigns on UK site, measurement of campaign effectiveness, development & implementation of SEO, Multi-Variate Testing & solely responsible for all UK onsite merchandising (search re-directs and banner advertising). Also work with agencies to develop campaigns in external banner advertising, social media and support with SEM activity.Key Achievements:• Developed SEO guidelines for UK business – resulting in 35% increase in traffic• Solely responsible for MVT activity within UK campaigns• Managed the transition of email program from simple weekly newsletters to regular “trigger based” emails, including segmentation.• Nominated for “Marketer of the year” in 2010

Campaign designer responsible for design, build & execution of web campaigns. Managed email programs & generated reports on all online activity.Key Achievements:• Numerous “Continuous Improvement” awards gained• Created & managed hundreds of successful web campaigns• Created company-wide intranet• Developed new reporting suites, driving many changes to online targeting/behaviour.

Used numerous back-end systems to produce and present regular and ad-hoc reporting to inventory management team.Created in-house intranet to share reports.