Robert Mackenzie

Robert Mackenzie Email and Phone Number

Business Development | Sales | Technology | Games | Advertising | Marketing | Leadership | @ Cancer Research UK (CRUK)
london, greater london, united kingdom
Robert Mackenzie's Location
London, England, United Kingdom, United Kingdom
Robert Mackenzie's Contact Details

Robert Mackenzie personal email

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Robert Mackenzie phone numbers

About Robert Mackenzie

Seasoned commercial executive having worked across Gaming, Television, Digital Media, Advertising, Technology and most recently corporate fundraising within the charity sector targeting the Gaming industry. Focused on revenue generation, sales & marketing and business development I have over 25 years’ experience at both large corporates and start up companies with full P&L responsibility on a local and international stage.

Robert Mackenzie's Current Company Details
Cancer Research UK (CRUK)

Cancer Research Uk (Cruk)

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Business Development | Sales | Technology | Games | Advertising | Marketing | Leadership |
london, greater london, united kingdom
Employees:
3645
Robert Mackenzie Work Experience Details
  • Cancer Research Uk (Cruk)
    Senior New Partnerships Specialist - Sector Lead (Technology)
    Cancer Research Uk (Cruk) May 2021 - Present
    London, England, United Kingdom
  • Xtrapolate Ltd
    Commercial Director & Sales Director & Consultant - Gaming / Digital Media / Ad Tech / Strategy
    Xtrapolate Ltd Jan 2015 - May 2021
    London, United Kingdom
    Advisory role on marketing strategy, media buying, programmatic trading and sales.
  • War Child Uk
    Senior Gaming Partnerships Manager
    War Child Uk May 2019 - Mar 2021
    London, United Kingdom
  • Playmob
    Commercial Director - Strategic Partnerships / Charity / Gaming / Mobile Apps / Csr
    Playmob Feb 2016 - Feb 2017
    London, United Kingdom
    Playmob works with game developers, brands and charities to deliver integrated, engaging campaigns across bespoke premium inventory. We are working with forward thinking organisations who have strong values and a deep commitment to doing good. We enable brands to connect the dots between commerce and causes, customers and communities and actions and impact. Whether you are engaging customers or workforces, Playmob will help you boost this engagement to a new level, putting ‘doing good and… Show more Playmob works with game developers, brands and charities to deliver integrated, engaging campaigns across bespoke premium inventory. We are working with forward thinking organisations who have strong values and a deep commitment to doing good. We enable brands to connect the dots between commerce and causes, customers and communities and actions and impact. Whether you are engaging customers or workforces, Playmob will help you boost this engagement to a new level, putting ‘doing good and feeling good’ at the core of every action that counts for your business. Show less
  • Jagex
    Commercial Director / Advertising Sales / Digital Media. Online Gaming Industry.
    Jagex Jan 2013 - Jan 2015
    London, United Kingdom
    Driving global revenue growth through Display, Sponsorship, Video and Ad Networks across the Jagex portfolio of games.Jagex Games Studio is a multi-award winning online games developer and publisher, specialising in high-quality browser games and their supporting technology. Based in Cambridge, Jagex is the largest indie developer and publisher in the UK. Jagex has developed and self-published over 40 online titles including "The World’s Greatest Adventure"… Show more Driving global revenue growth through Display, Sponsorship, Video and Ad Networks across the Jagex portfolio of games.Jagex Games Studio is a multi-award winning online games developer and publisher, specialising in high-quality browser games and their supporting technology. Based in Cambridge, Jagex is the largest indie developer and publisher in the UK. Jagex has developed and self-published over 40 online titles including "The World’s Greatest Adventure" RuneScape.com, recognised by Guinness World Records as the most popular free multiplayer online game in the world. In addition to RuneScape, the studio is currently developing TRANSFORMERS UNIVERSE, based on Hasbro’s world famous TRANSFORMERS brand, Carnage Racing, an action-packed racing game for Facebook and a number of unannounced projects. Show less
  • Inyoogo Ltd
    Managing Director / Founder
    Inyoogo Ltd Sep 2011 - Jul 2012
    London, United Kingdom
    Advertising technology platform serving ads through existing email databases.
  • Vizwoz
    Sales Director - Gaming
    Vizwoz Dec 2010 - Jul 2011
    Monetising the Vizwoz gaming platform through advertising and sponsorship partnerships.
  • Nbc Universal - Kidsco Tv
    Global Sales Director / Television / Digital Media / Platform Distribition
    Nbc Universal - Kidsco Tv Jan 2009 - Jan 2011
    Responsible for NBC Universal's children's channels advertising and sponsorship revenues across television and digital channels globally.
  • Webswappers Ltd
    Sales Director
    Webswappers Ltd Apr 2005 - Dec 2008
  • Fox Kids Europe (Now Disney Xd)
    Head Of Sales / Digital / Partnerships / Cross Platform / Technology
    Fox Kids Europe (Now Disney Xd) Oct 1996 - Dec 2004
    Responsible for all online revenue in the UK, identifying, establishing and managing new business opportunities, incremental revenue streams and cross divisional commercial opportunities reporting directly to the Commercial Director.Oversaw the integration of ad-serving infrastructure, trafficking and ad-positioning within the Fox Kids sites. UK sales strategy rolled out across Europe.Worked closely with all business units across the company to maximise overall revenue including… Show more Responsible for all online revenue in the UK, identifying, establishing and managing new business opportunities, incremental revenue streams and cross divisional commercial opportunities reporting directly to the Commercial Director.Oversaw the integration of ad-serving infrastructure, trafficking and ad-positioning within the Fox Kids sites. UK sales strategy rolled out across Europe.Worked closely with all business units across the company to maximise overall revenue including Pan Euro, Licensing, Channels and Business Development. Aided in the set-up and management of Fox Kids Research Services. Show less
  • Bskyb
    Sales / Administration
    Bskyb Jan 1996 - Oct 1996
    Responsible for managing, booking and optimizing tv airtime schedules, dealing with all agency/client queries across a portfolio of agencies. Generating incremental sales.

Robert Mackenzie Skills

Media Buying Digital Marketing Broadcast Digital Media Mobile Advertising Television Ad Serving Digital Strategy Online Advertising Media Planning New Media Advertising Sales Advertising Strategic Partnerships Social Media Mobile Devices Integrated Marketing Video Games Online Marketing Management Mobile Marketing Video Display Advertising Sponsorship Ad Networks Facebook

Robert Mackenzie Education Details

Frequently Asked Questions about Robert Mackenzie

What company does Robert Mackenzie work for?

Robert Mackenzie works for Cancer Research Uk (Cruk)

What is Robert Mackenzie's role at the current company?

Robert Mackenzie's current role is Business Development | Sales | Technology | Games | Advertising | Marketing | Leadership |.

What is Robert Mackenzie's email address?

Robert Mackenzie's email address is rj****@****o.co.uk

What is Robert Mackenzie's direct phone number?

Robert Mackenzie's direct phone number is +4474292*****

What schools did Robert Mackenzie attend?

Robert Mackenzie attended Unsw.

What skills is Robert Mackenzie known for?

Robert Mackenzie has skills like Media Buying, Digital Marketing, Broadcast, Digital Media, Mobile Advertising, Television, Ad Serving, Digital Strategy, Online Advertising, Media Planning, New Media, Advertising Sales.

Who are Robert Mackenzie's colleagues?

Robert Mackenzie's colleagues are Miranda Pullen, Sarah Grace Williams, Gemma Duffin, Adelle Jones, Natasha L., Melanie Cousins, Victoria Murray.

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