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Talented and passionate entrepreneurial managing director, CEO, and sales executive with 19+ years of experience and a valuable blend of leadership, sales, marketing, and e-commerce (digital marketing, email, affiliate) expertise. With an entrepreneurial spirit and tireless work ethic, he offers a demonstrated ability to define and develop strategies that take companies to the next level, helping organizations gain greater exposure to expand their market reach and make a greater impact within their industry. Analytical with a sharp eye for detail and a strong propensity for leveraging business information to develop engaging messages that captivate targeted audiences. Recognized as an inspirational, flexible, and adaptive leader and team player who will go the extra mile, empowering staff into action to drive measurable results.• Creates strategic plans for organizations large and small to achieve growth and success including leading daily operations, hiring the right talent, modeling sales forecasts, and developing sales strategies and marketing campaigns.• Possesses an ability to view the full playing field and strategize quickly to streamline business wins.• Grows company profits by strengthening sales process, maximizing store-level execution, creating and implementing promotions, and leading high impact teams to build short- and long-term winning solutions for seizing market opportunities and growing sales.• Ensures headcount levels met operational demands by monitoring staffing initiatives, identifying, recruiting and interviewing top talent, terminating under-performers, and coordinating manpower.
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Global Chief Commercial OfficerCasa 1910® CigarsAustin, Tx, Us
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Global Managing DirectorLeague Of Fat Bastards Apr 2024 - PresentAt LOFB we believe that men need to find a new way to open up and chew the fat in a confidential and moderated forum. We also feel that the camaraderie shared amongst men when enjoying cigars is an ideal environment for doing this. As such, we set up the WORLDS FIRST cigar brand, where 40% of the PROFITS from every CIGAR go towards supporting a mental health CHARITY, whilst we also provide online and in-person facilitated mental health SUPPORT information for men. If we can save just one mate by selling just one cigar, then that's a good thing!! Go to our website, join up (it's free), BUY SOME CIGARS, and join the movement to support your mates overcome their struggles: www.lovelofb.com. -
Head Of Sales (Americas Region)Air (Advanced Inhalation Rituals) 2022 - 2023Dubai Festival City, Dubai, AeA UAE-based private equity backed shisha tobacco manufacturer; AIR is a powerhouse in the global market for premium shisha (hookah) molasses and shisha accessories. As the largest player in the industry, the Company's varied brand portfolio includes over 100 flavors and its products are available in 150 countries. -
Head Of SalesLucy 2021 - Jul 2022Los Angeles, Ca, UsTo eliminate tobacco related harm, Lucy is committed to bringing innovative nicotine products to the market. Lead all sales strategy development and execution for a YCombinator-backed startup. Reporting to CEO. -
Sr. Vice President Sales, Fontem U.S. Inc.,Imperial Brands Plc 2019 - 2021Bristol, Bristol, Gb• Directed all revenue-generating channels for the US business including traditional retail, specialty retail product and eCommerce (website and eCommerce retailers) to deliver $150M+ in net revenue.• Grew market share +200 basis points, thus turning a negative trend positive within 6 months of tenure.• Increased brand distribution 50%+ within 12 weeks for the largest customer, ensuring core product availability, visibility and merchandising to improve share and volume growth.• Directed 100+ employees, delegated tasks, scheduled manpower, and monitored performance for productivity.• Turned around an underperforming sales team through process improvement, structure, planning, and training. -
Chief Executive Officer, 800-Jr Cigar Inc.,Imperial Brands Plc 2017 - 2019Bristol, Bristol, Gb• Headed short- and long-term sales and profitability strategy development including creating, communicating and implementing the company’s vision, mission and overall direction.• Maintained and grew double digit business while managing risks including government regulatory compliance (US Food & Drug Administration - South Dakota v. Wayfair, Inc., Et Al. decision on eCommerce companies collecting sales tax from consumers).• Increased website traffic by 34.8%+ by creating, planning, implementing and integrating the business' strategic direction, and delivered +6.0% CAGR net revenue and +8.0% EBITDA growth for business during tenure.• Managed daily commercial activities of multiple eCommerce, direct mail and wholesale brands delivering $130M+ turnover and a $12M+ operating profit annually.
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General Manager, Casa De Montecristo, Inc.Imperial Brands Plc 2016 - 2017Bristol, Bristol, Gb• Built the business from the ground up, successfully hiring the entire team, developing the business plan from scratch, allocating resources properly, and retaining corporate alignment and investment.• Led the total organizational strategy, expansion, brand development, real estate, new builds, new store modeling, acquisitions and joint ventures, negotiations, buying/planning, integration, and finance.• Developed new store model, investment requirements, real-estate selection criteria, construction planning for all new builds and partnership model for growth of business.• Established business unit of a premium cigar brick and mortar retailer with plans to reach 50 nationwide locations within 3 years and generate $90M+ in sales per year.• Managed P&L for 21 existing retail stores to deliver $47M in net revenue, a 26.4%+ increase during tenure.• Completed acquisition of Serious Cigars, Prime Cigar & Wine Bar and Tampa Humidor.
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Retail Strategy & Marketing Director, 800-Jr Cigar Inc.Imperial Brands Plc 2014 - 2016Bristol, Bristol, Gb• Turned around a 7-year declining business by introducing new products, developing a marketing strategy, re-setting the vendor partnerships/strategy, and managing channel sales and A&P spend effectively.• Managed the product merchant team to build key manufacturer partnerships and leverage Omni-channel sales.• Led 7 JR Cigar locations and 3 Cigar Inn (brick and mortar) retail locations with 300+ employees.
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Head Of Trade Marketing & Key Account Sales/Trade Marketing Manager, Altadis UsaImperial Brands Plc 2013 - 2014Bristol, Bristol, Gb• Developed the first-ever trade marketing comprehensive strategy including customer initiatives, promotional planning, sales actions and execution, and managed 3 employees effectively.• Headed all trade marketing and key account sales ($100M) functions to achieve sales growth objectives.• Created channel-specific trade programs including all financial analysis and sell-in with $10M in annual spend.• Built trade channel customer engagement initiatives, annual promotional plans, sales team cycle plans, merchandising plans, retail POS and incentive programs, and in-store consumer engagement strategies.• Directed all trade marketing strategies, activities and planning including channel investment, competitive trade engagement, consumer engagement, branding, go-to-market (GTM), sales targeting, and messaging for optimal ROI.• Launched outlet classification model plans for field sales team to increase call coverage model efficiency.• Introduced 3 new trade programs for various trade channels, accounting for $1.7M in annual expenditures, the second largest cost to the organization, and refocused spending on more aligned sales growth objectives.
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Category Manager - TobaccoVps Convenience Store Group 2011 - 2013• Managed P&L, strategic and tactical development, annual category business planning, promotional strategizing, key supplier negotiations, and overall management of a segment of business valued at $200M+ in annual sales.• Collaborated with cross-functional stakeholders to communicate insights for advancing shared goals.• Partnered with management to review category trends and devise strategies for meeting sales, marketing, distribution/supply chain, promotional, and merchandising objectives.
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Category Manager - CigarettesRacetrac Petroleum 2010 - 2011Atlanta, Georgia, Us• Directed a business segment exceeding $300M in annual sales and $41M in operating profits for 320+ stores.• Managed a category worth $100M in annual sales and $15M in profits, on an interim basis.• Ensured manufacturer negotiation and contractual compliance for products worth $40M+ annually.• Developed the category strategy, sales/margin growth, marketing and promotion programs, supplier selection, product distribution, plan-o-grams, pricing, and retail pricing strategy to maximize sales and gross profit margins.• Identified and supported product opportunities by monitoring competition and creating retail price zones. -
Sales Unit Manager / Sales Development Associate / Territory Sales RepresentativeAltria 2004 - 2010Richmond, Virginia, Us
Rob Maneson Skills
Rob Maneson Education Details
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University Of ArizonaPolitical Science
Frequently Asked Questions about Rob Maneson
What company does Rob Maneson work for?
Rob Maneson works for Casa 1910® Cigars
What is Rob Maneson's role at the current company?
Rob Maneson's current role is Global Chief Commercial Officer.
What is Rob Maneson's email address?
Rob Maneson's email address is ro****@****ars.com
What is Rob Maneson's direct phone number?
Rob Maneson's direct phone number is +197343*****
What schools did Rob Maneson attend?
Rob Maneson attended University Of Arizona.
What skills is Rob Maneson known for?
Rob Maneson has skills like Retail, Strategy, Management, Sales Management, Sales, Marketing Strategy, Strategic Planning, Key Account Management, P&l Management, Leadership, Marketing, Business Planning.
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