Rob Rivera Email & Phone Number

Cliffside Park, New Jersey, United States

Oversee the management of data ingestion and SQL configuration for dashboards using ETL tools such as Funnel.io and visualization tools like Grow.io.Design and oversee the export processes from our warehouse, facilitating seamless data flow from ingestion to visualization.Responsible for pixel implementation within the tag solution (GTM), including post-publish troubleshooting within GTM, network traffic, GA4, and any other relevant system.Execute ad-hoc tasks such as enabling custom vendor integrations, enhancing system interoperability and facilitating better outcomes for client partners.Responsible for maintaining billing data sets and accounting for changes within the ETL tool to align for accuracy in monthly billing.

Greater San Diego Area

Digital Addix has merged with two other high-performance agencies to form a national agency: Mindstream Media Group.Manage campaign, pixel, and creative implementations, across the Trade Desk, Amazon, Centro Basis DSP platforms. Utilize media plans to construct and configure campaign ad groups, in tactics ranging from Behavioral and Contextual, to PMP and geo-based segments, interpreting KPI objectives to build out complete data-driven campaigns.Manage audience creation within the DMP for use in Retargeting and Prospecting campaigns, including the use of CRM. Collaborate with Account Management team members to ensure incoming creative video, static, HTML5, VAST, VPAID or other 3rd party assets align with respective specifications for use across channels including display, video, audio and CTV. Consistently strive for on-time launches while managing the expectations of internal as well as external stakeholders.Interface with external creative teams, agencies and technical points of contact to troubleshoot asset or site issues, such as incorrectly coded HTML5 ads that cannot be modified and resolved internally, non functioning elements/variables on a website that prevent pixels from firing/functioning as expected, or non-functioning 3rd party tags that require backend Ad Server troubleshooting.Interface with Analytics Specialists to examine client web properties and develop conversion points to be tagged and tracked via Google Tag Manager. Manage the GTM Containers throughout the lifecycle of the client relationship, adjusting as needed to site updates, new initiatives, and other ad hoc projects. Manage implementation from DSP through Google Tag Manager Pixel QA.Assist in the configuration of Google Analytics properties while Onboarding or auditing client domains. Utilize GA tools to verify correct implementation.

Greater San Diego Area

San Diego, Ca

Point of contact for implementations, executions and activations across the company's DSP platforms. Ad-hoc use of additional platforms as needed.Utilize media plans to construct ad groups across a variety of tactics from Behavioral and Contextual, to PMP and geo-based segments, interpreting objectives to build out complete data-driven campaigns. Create custom 3rd party segments for category specific or location-based targeting tactics, employing platforms like Grapeshot or Factual, among others.Manage audience creation within the DMP for assignment to respective tactics and campaigns.Collaborate with Account Management team members to ensure incoming creative video, static, HTML5 assets align with respective specifications for use across channels including display, video, audio and CTV. Consistently strive for on-time launches.Interface with external creative teams, agencies and technical points of contact to troubleshoot asset or site issues, such as incorrectly coded HTML5 ads that cannot be modified and resolved internally, or non functioning elements/variables on a website that prevent pixels from firing/functioning as expected.Interface with Analytics Specialists to examine client web properties and develop conversion points to be tagged and tracked via Google Tag Manager, managing the implementation from DSP through Google Tag Manager Pixel QA.Create tags across display, FBM and Search and configure tags, triggers, cookies and other variables to fire on landing pages, button clicks, form fills, exit clickthroughs or other identified conversion points relevant to KPIs or data insight studies. Update campaign launch and budget database which is used by Analytics to create client Dashboards.

Greater New York City Area

Greater New York City Area

Conducted spot testing of ads on a variety of platforms to ensure successful execution in alignment with client expectation. Reviewed traffickers campaigns to ensure proper configuration and targeting set up. Compile findings and/or error reports into database for use by the QA and other teams.

Responsible for the successful execution of numerous advertising campaigns across multiple digital platforms including mobile and tablet web, OTT, desktop and Video on Demand (VOD). Conduct testing and verification of 3rd party tag functionality within DFP and Freewheel ad servers, and monitor campaigns through their life cycle to ensure delivery. Maintain relationships with internal/external clients to ensure client satisfaction and manage expectations.

New York, New York

As a member of team Nickelodeon, my responsibilities included supporting Account Executives and their sales teams by executing sold display and video ad campaigns, from start to finish, across the portfolio of Nickelodeon sites. Additionally, my responsibilities included interfacing with sales on a regular basis to resolve impression discrepancy and other campaign issues. I was responsible for maintaining and managing relationships with sales, clients, and members of other departments to overcome obstacles preventing execution or delivery of campaigns. In this position, I used Solbright and Fivia Adfront to push Campaigns to DFP and Freewheel Ad Servers.

Transcribe interview and series transcripts for use by editing personnel.

Assisted in coordinating camera teams for events. Served as Cameraman and Still Photographer for red carpet events.

Human Resources Generalist, Financial Pay clerk. Managed multiple teams and interfaced with other, on-ship departments on a daily basis while performing essential financial and administrative ship and shore functions.

Bachelor Of Arts (B.A.), Psychology

Political Science

Activities and Societies: Phi Sigma Kappa