Rob Rivera

Rob Rivera Email and Phone Number

Associate Director, Analytics at Vujà Dé Digital @ Vuja Dé Digital
Rob Rivera's Location
Cliffside Park, New Jersey, United States, United States
Rob Rivera's Contact Details
About Rob Rivera

Seasoned Digital Advertising professional with over 10 years of expertise in agency and publisher Technical Ad Operations, Campaign Activations, and advanced analytics. Currently spearheading data ingestion and SQL configuration for dashboards using ETL tools like Funnel.io and Grow.io, facilitating seamless export to platforms such as BigQuery. Proficiently manages pixel implementation within GTM, conducting post-publish troubleshooting in GTM, network traffic, GA4, and other pertinent systems. Skilled at resolving pixel and campaign challenges and addressing ad hoc issues through meticulous investigation and utilization of the available tech stack.

Rob Rivera's Current Company Details
Vuja Dé Digital

Vuja Dé Digital

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Associate Director, Analytics at Vujà Dé Digital
Rob Rivera Work Experience Details
  • Vuja Dé Digital
    Associate Director, Analytics
    Vuja Dé Digital May 2023 - Present
    Cliffside Park, New Jersey, United States
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  • Vujà Dé Digital
    Senior Analyst
    Vujà Dé Digital May 2021 - May 2023
    Oversee the management of data ingestion and SQL configuration for dashboards using ETL tools such as Funnel.io and visualization tools like Grow.io.Design and oversee the export processes from our warehouse, facilitating seamless data flow from ingestion to visualization.Responsible for pixel implementation within the tag solution (GTM), including post-publish troubleshooting within GTM, network traffic, GA4, and any other relevant system.Execute ad-hoc tasks such as enabling custom vendor integrations, enhancing system interoperability and facilitating better outcomes for client partners.Responsible for maintaining billing data sets and accounting for changes within the ETL tool to align for accuracy in monthly billing.
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  • Mindstream Media Group
    Senior Manager, Ad Operations
    Mindstream Media Group Jan 2020 - May 2021
    Greater San Diego Area
    Digital Addix has merged with two other high-performance agencies to form a national agency: Mindstream Media Group.Manage campaign, pixel, and creative implementations, across the Trade Desk, Amazon, Centro Basis DSP platforms. Utilize media plans to construct and configure campaign ad groups, in tactics ranging from Behavioral and Contextual, to PMP and geo-based segments, interpreting KPI objectives to build out complete data-driven campaigns.Manage audience creation within the DMP for use in Retargeting and Prospecting campaigns, including the use of CRM. Collaborate with Account Management team members to ensure incoming creative video, static, HTML5, VAST, VPAID or other 3rd party assets align with respective specifications for use across channels including display, video, audio and CTV. Consistently strive for on-time launches while managing the expectations of internal as well as external stakeholders.Interface with external creative teams, agencies and technical points of contact to troubleshoot asset or site issues, such as incorrectly coded HTML5 ads that cannot be modified and resolved internally, non functioning elements/variables on a website that prevent pixels from firing/functioning as expected, or non-functioning 3rd party tags that require backend Ad Server troubleshooting.Interface with Analytics Specialists to examine client web properties and develop conversion points to be tagged and tracked via Google Tag Manager. Manage the GTM Containers throughout the lifecycle of the client relationship, adjusting as needed to site updates, new initiatives, and other ad hoc projects. Manage implementation from DSP through Google Tag Manager Pixel QA.Assist in the configuration of Google Analytics properties while Onboarding or auditing client domains. Utilize GA tools to verify correct implementation.
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  • Digital Addix
    Manager, Ad Operations
    Digital Addix Oct 2018 - Jan 2020
    Greater San Diego Area
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  • Digital Addix
    Technical Ad Operations - Programmatic
    Digital Addix Oct 2017 - Oct 2018
    San Diego, Ca
    Point of contact for implementations, executions and activations across the company's DSP platforms. Ad-hoc use of additional platforms as needed.Utilize media plans to construct ad groups across a variety of tactics from Behavioral and Contextual, to PMP and geo-based segments, interpreting objectives to build out complete data-driven campaigns. Create custom 3rd party segments for category specific or location-based targeting tactics, employing platforms like Grapeshot or Factual, among others.Manage audience creation within the DMP for assignment to respective tactics and campaigns.Collaborate with Account Management team members to ensure incoming creative video, static, HTML5 assets align with respective specifications for use across channels including display, video, audio and CTV. Consistently strive for on-time launches.Interface with external creative teams, agencies and technical points of contact to troubleshoot asset or site issues, such as incorrectly coded HTML5 ads that cannot be modified and resolved internally, or non functioning elements/variables on a website that prevent pixels from firing/functioning as expected.Interface with Analytics Specialists to examine client web properties and develop conversion points to be tagged and tracked via Google Tag Manager, managing the implementation from DSP through Google Tag Manager Pixel QA.Create tags across display, FBM and Search and configure tags, triggers, cookies and other variables to fire on landing pages, button clicks, form fills, exit clickthroughs or other identified conversion points relevant to KPIs or data insight studies. Update campaign launch and budget database which is used by Analytics to create client Dashboards.
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  • Condé Nast
    Senior Video Specialist
    Condé Nast Dec 2016 - Sep 2017
    Greater New York City Area
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  • Cognizant
    Qa Specialist
    Cognizant May 2016 - Nov 2016
    Greater New York City Area
    Conducted spot testing of ads on a variety of platforms to ensure successful execution in alignment with client expectation. Reviewed traffickers campaigns to ensure proper configuration and targeting set up. Compile findings and/or error reports into database for use by the QA and other teams.
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  • A+E Networks
    Digital Ad Campaign Manager
    A+E Networks Apr 2015 - May 2016
    Responsible for the successful execution of numerous advertising campaigns across multiple digital platforms including mobile and tablet web, OTT, desktop and Video on Demand (VOD). Conduct testing and verification of 3rd party tag functionality within DFP and Freewheel ad servers, and monitor campaigns through their life cycle to ensure delivery. Maintain relationships with internal/external clients to ensure client satisfaction and manage expectations.
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  • Viacom
    Campaign Manager
    Viacom Apr 2013 - Apr 2015
    New York, New York
    As a member of team Nickelodeon, my responsibilities included supporting Account Executives and their sales teams by executing sold display and video ad campaigns, from start to finish, across the portfolio of Nickelodeon sites. Additionally, my responsibilities included interfacing with sales on a regular basis to resolve impression discrepancy and other campaign issues. I was responsible for maintaining and managing relationships with sales, clients, and members of other departments to overcome obstacles preventing execution or delivery of campaigns. In this position, I used Solbright and Fivia Adfront to push Campaigns to DFP and Freewheel Ad Servers.
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  • Radical Media
    Transcriber
    Radical Media Jul 2011 - Mar 2015
    Transcribe interview and series transcripts for use by editing personnel.
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  • Phoenix Entertainment & Media Communications
    Production Coordinator
    Phoenix Entertainment & Media Communications Apr 2011 - Mar 2015
    Assisted in coordinating camera teams for events. Served as Cameraman and Still Photographer for red carpet events.
  • Us Navy
    Personnel Specialist 2Nd Class
    Us Navy Jun 2002 - Jun 2009
    Human Resources Generalist, Financial Pay clerk. Managed multiple teams and interfaced with other, on-ship departments on a daily basis while performing essential financial and administrative ship and shore functions.
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Rob Rivera Skills

Management Digital Strategy Freewheel Dfp Adfront Final Cut Pro After Effects Video Editing Final Draft Post Production Photoshop Final Cut Pro 7 Microsoft Office Suite Video Production Editing Camera Film Microsoft Office Video Illustrator 90 Wpm Adobe After Effects Adobe Photoshop Adobe Illustrator Avid Pro Tools 9 Z Brush Maya Film Production Social Media Digital Media Advertising Television Short Films Veterans Online Advertising Trade Desk Sizmek Grapeshot Factual Dmp Digital Marketing Project Management Leadership Microsoft Excel Google Tag Manager Display Advertising Campaign Management Html5 Html Dcm Display Campaigns Video Campaigns Programmatic Campaigns Data Management Platform Doubleclick Doubleclick For Publishers Ad Serving Ad Networks Ad Exchanges Ad Tech Ad Targeting Ad Tracking Doubleclick For Managers Dcm Online Campaign Management End To End Campaign Management Multi Channel Campaign Management Digital Agency Marketing Agency Mobile Advertising Gtm Tableau Javascript

Rob Rivera Education Details

Frequently Asked Questions about Rob Rivera

What company does Rob Rivera work for?

Rob Rivera works for Vuja Dé Digital

What is Rob Rivera's role at the current company?

Rob Rivera's current role is Associate Director, Analytics at Vujà Dé Digital.

What is Rob Rivera's email address?

Rob Rivera's email address is rr****@****dix.com

What schools did Rob Rivera attend?

Rob Rivera attended National University, Rider University.

What skills is Rob Rivera known for?

Rob Rivera has skills like Management, Digital Strategy, Freewheel, Dfp, Adfront, Final Cut Pro, After Effects, Video Editing, Final Draft, Post Production, Photoshop, Final Cut Pro 7.

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