Robert Matthews Email & Phone Number

Kirkland, Wa, Us

San Jose, Ca, Us

Board Member and strategic advisor to the CEO and executive leadership team. NEX Playground is revolutionizing active play by getting families up and moving. It’s the next revolution in motion-based games and entertainment.

Düsseldorf, Nordrhein-Westfalen, De

Advisor to the product, marketing, digital experience and executive leadership teams focusing on global strategy, product roadmap, business models, growth initiatives and go-to-market strategy. Tonies is the category creator and global leader of screen-free audio experiences for kids and families. With the Toniebox and hundreds of Tonies from the biggest entertainment franchises in the world, kids have endless ways to listen, learn and play. Over the past eight years, more than 100 million Tonies have been played in more than 100 countries around the world, resulting in over 1 billion hours of screen-free fun for kids.

Woodinville, Wa, Us

Board Member and strategic advisor to the CEO and executive leadership team. BDA is a global leader in amplifying fan passion through branded products and merchandise. From sports leagues and teams to worldwide corporations, BDA helps brands harness the power of their fan bases.

Issaquah, Wa, Us

Helping people and organizations unleash passion, performance and potential.Brand Builder / Fractional CMO / Strategic Advisor / Board Director / Executive Coach

Redmond, Washington, Us

Oversaw worldwide integrated marketing for Microsoft's $12B+ global gaming business (all products, services, studios & franchises in 50+ countries). Led marketing innovation that transformed the business, brand and industry - driving record growth and profit. Developed marketing strategies that shifted the business to be fan-focused and digital-first, driving 4X growth in revenue, 5X growth in engaged users and 15X growth in monetization. This led to Xbox being the only gaming brand on the BrandZ list of 100 most valuable global brands (2019/2020).Reshaped the Xbox vision and strategy to become a digitally-driven lifestyle brand - making Xbox one of the top global brands among Millennials and Gen Z - #14 in D100 Dynamic Brands / #9 in MBLM Brand Intimacy.Oversaw one of pop-culture's most powerful portfolios of brands and franchises, including Xbox, Xbox Game Pass, Minecraft, Halo, Gears of War, Fable and Forza. Launched and grew Xbox Game Pass into a multi-billion-dollar global business with 25M+ subscribers - making it the #1 games subscription service in the world. Drove global market expansion with the launch of Xbox All Access - the world's first all-inclusive gaming subscription. Drove 5X growth of Xbox Live - growing the global community to more than 100M monthly players. Drove 4X growth of Minecraft - making it the best-selling video game of all time.Oversaw global partnerships with leading brands including the NFL, Taco Bell, Mondelez, PepsiCo, Unilever, Marvel and Burger King with an average 15:1 ROI.Led a team of 200+ accountable for driving innovation and growth - overseeing brand management, full-funnel marketing strategy, global advertising, performance marketing, paid/earned/owned media, omni-channel digital engagement (social, web, in-product), CRM/Lifecycle, events/experiences, lifestyle partnerships, sports/entertainment sponsorships, packaging/retail experience, consumer research, marketing analytics and consumer products.

Redmond, Washington, Us

Oversaw worldwide integrated marketing for Microsoft's multi-billion-dollar Windows, Devices and Gaming Division (Surface, Xbox, Windows, HoloLens) - driving record growth and profit. Oversaw end-to-end consumer marketing across devices, software and services in 65+ countries - including the record-breaking launches of Windows 10 and Kinect and the launches of Xbox One, Surface Studio, Surface Laptop, Surface Book, Surface Pro and Microsoft HoloLens. Built a digital-centric, data-driven culture that drove innovation and growth - bringing new approaches to social engagement, lifecycle, performance, media and lifestyle efforts. Led a digital transformation, including the shift away from traditional media in favor of digital, social engagement, lifecycle, programmatic and earned media channels. Negotiated and oversaw Microsoft's multi-year technology partnership with the NFL and its 32 league teams - delivering double-digit ROI, triple-digit increases in awareness and a 4X increase in brand relevancy for Surface. Created iconic brand moments that reshaped perception and built unprecedented cultural relevancy for Xbox, Surface and Windows - making Microsoft one of the most popular global brands among Millennials and Gen Z. Led a global team of 200+ and oversaw a marketing budget of $400M+. Responsible for go-to-market strategy, consumer strategy, performance marketing, global advertising and media, marketing analytics, product positioning & messaging, creative content / storytelling, brand strategy and management, digital and social marketing, fan engagement, growth marketing with predictive models and machine learning (acquisition, retention, lifecycle), loyalty, sports and experiential marketing.

Redmond, Washington, Us

Redmond, Washington, Us

Redmond, Washington, Us

Oversaw end-to-end consumer marketing across all product lines and brands, including the record-breaking launches of Wii, Nintendo DS, Game Boy Advance and Pokemon along with nearly 300 other products, brands and franchises. Transformed the industry by pioneering motion gaming and driving audience expansion. Drove record growth in market share and profitability - making Nintendo the #1 gaming brand in the world.Drove market expansion with Nintendo DS and Wii - developing new techniques in storytelling, media, partnerships, retail and experiential marketing - sparking record growth of adult and female gamers. Nintendo DS became the best-selling handheld system of all time and Wii became the fastest-selling game console. Oversaw the breakthrough launch of Wii, which was awarded the Grand Effie as the most effective marketing campaign of 2008 (across all industries) and Marketer of the Year honors from Brandweek and AdAge.Grew Pokemon into the most successful video game franchise of all time and a multi-billion-dollar global entertainment phenomenon.Pioneered modern marketing programs and practices that became industry standards such as social media, digital engagement, influencer marketing, branded entertainment, pop-up retail and experiential marketing - creating unprecedented cultural relevancy for Nintendo and its franchises. Launched and grew some of the world’s most beloved content franchises into cultural phenomenons including Pokemon, Zelda, Mario, Metroid, Brain Age, Super Smash Brothers, Animal Crossing, Nintendogs and more.

Beverly Hills, California, Us

Burbank, Ca, Us