Robert Mcfadden Email & Phone Number

Toronto, Ontario, Canada

As a Creative Engineering Director, I led cross-functional teams in developing innovative projects that seamlessly integrated creativity with technical execution across digital and social advertising. I oversaw the entire project lifecycle, ensuring timely delivery while upholding the highest quality standards. Transforming a single creative concept into multiple formats requires both automation and precision—something I excel at. Repeating a design across various sizes, platforms (mobile and… Show more As a Creative Engineering Director, I led cross-functional teams in developing innovative projects that seamlessly integrated creativity with technical execution across digital and social advertising. I oversaw the entire project lifecycle, ensuring timely delivery while upholding the highest quality standards. Transforming a single creative concept into multiple formats requires both automation and precision—something I excel at. Repeating a design across various sizes, platforms (mobile and desktop), and formats (static and motion) presents its challenges, but these are challenges I have experience and confidence at managing and solving.My role involved defining a clear creative vision aligned with organizational objectives, while collaborating closely with client service teams to gather requirements and present concepts. We utilized platforms like Celtra, After Effects, Animate, and Flashtalking (for DCO initiatives), where my technical expertise allowed me to navigate complex challenges. I kept the team informed on the latest industry trends, including AI, and implemented best practices for greater efficiency.A key part of my work was fostering an environment of innovation and creative problem-solving, both within the team and when collaborating directly with clients. Agile and adaptable, I successfully juggled multiple projects, managing tight deadlines while maintaining high standards. By championing design best practices, I played a crucial role in driving the agency’s growth, strengthening its culture, and enhancing its brand.Creative Management Platforms: Celtra, Flashtalking, ClinchWeb Development: HTML, CSS, JavaScript‍Design Tools: Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, etc.), Figma‍, SketchAnimation: Adobe Animate, After Effects3D: Unreal EnginePrototyping & Collaboration: Figma Show less

Toronto, Ontario, Canada

I worked on a contract basis covering maternity leave, where I directed and designed creative assets for a diverse range of clients, including LG, Barbie, Mattel, and Fisher-Price. My role involved developing both print and digital materials, creating engaging campaigns for global brands, and ensuring consistency across all platforms. I also contributed to projects for Egg Farmers of Canada, Bristol Myers Squibb, and Abbott, producing high-quality marketing collateral for industries ranging… Show more I worked on a contract basis covering maternity leave, where I directed and designed creative assets for a diverse range of clients, including LG, Barbie, Mattel, and Fisher-Price. My role involved developing both print and digital materials, creating engaging campaigns for global brands, and ensuring consistency across all platforms. I also contributed to projects for Egg Farmers of Canada, Bristol Myers Squibb, and Abbott, producing high-quality marketing collateral for industries ranging from consumer goods to healthcare.Additionally, I worked with Medicago on biotech communications and supported Mitsubishi Tanabe Pharma in crafting design materials for their pharmaceutical marketing efforts. Throughout the contract, I managed multiple projects, delivering tailored creative solutions that met each client’s unique needs and objectives. Show less

Toronto, Canada Area

I led creative and production design for a wide range of print and digital projects, focusing on delivering high-impact visual content that resonated with diverse audiences. My role involved concepting and executing designs for everything from print collateral to digital ads, websites, social media campaigns, and branded content.Some of my main clients included Nike, where I developed cutting-edge design assets for various campaigns; Red Bull, where I contributed to the creation of… Show more I led creative and production design for a wide range of print and digital projects, focusing on delivering high-impact visual content that resonated with diverse audiences. My role involved concepting and executing designs for everything from print collateral to digital ads, websites, social media campaigns, and branded content.Some of my main clients included Nike, where I developed cutting-edge design assets for various campaigns; Red Bull, where I contributed to the creation of dynamic marketing materials; Huawei, collaborating on product launch assets and promotional content; and Diageo, working across multiple high-profile brands such as Smirnoff, Crown Royal, Johnnie Walker, Don Julio, and Tanqueray.Other notable clients included The Bentway, where I helped craft engaging urban and cultural content, Stackt, an innovative market space, and 48 North, where I designed compelling digital and print assets for the cannabis industry. Each project demanded a unique approach to design and production, ensuring that brand identities were consistently represented across multiple platforms and media formats. Show less

45 Camden Ave, Toronto, On

Design beautiful creatives for a delightful user experience. Create customer-centric designs by integrating marketing objectives, target audience and creative assets. Use graphics to create an effective learning experience. Develop creative ideas and concepts, choosing the appropriate media and style to meet business objectives. Design and develop graphics for a national audience using Adobe Creative Suite and other design software tools (Adobe InDesign, Adobe Creative Suite, Adobe Photoshop… Show more Design beautiful creatives for a delightful user experience. Create customer-centric designs by integrating marketing objectives, target audience and creative assets. Use graphics to create an effective learning experience. Develop creative ideas and concepts, choosing the appropriate media and style to meet business objectives. Design and develop graphics for a national audience using Adobe Creative Suite and other design software tools (Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator and Microsoft Office) in accordance with company specifications. Responsible for conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. Out-of-the-box thinking to produce designs and layouts in a fast-growing/start-up business. Create sample layouts based on specifications provided. Designing of Recipe Cards, Signage, Blog and Social Graphics, Presentation Materials, Corporate Pieces, Inserts and all other required graphic content. Show less

144 Bloor St W Suite 600, Toronto, On M5S 1M4

Manage and schedule workflow for a group of graphic designers. An expert print and production designer. Communicate/liaison between clients, account manager and designers (creative and production) and managing many aspects of these numerous projects from idea to creation. Organizing printing, getting estimates and working with budgets for all types of stationery, banners, interior and exterior signage, presentations, vehicle wraps, packaging, magazines and anything else that can be printed… Show more Manage and schedule workflow for a group of graphic designers. An expert print and production designer. Communicate/liaison between clients, account manager and designers (creative and production) and managing many aspects of these numerous projects from idea to creation. Organizing printing, getting estimates and working with budgets for all types of stationery, banners, interior and exterior signage, presentations, vehicle wraps, packaging, magazines and anything else that can be printed. Extensive knowledge of paper and printing. Third party cost management and organization. Office supplies management. Office printer management. Internal and external billing. Creative conceptualizing. Storyboarding. Wireframing. Show less

Toronto, Canada Area

Manage a team of designers. Organize and schedule workflow. Lead daily team meetings. Maintaining deadlines while dealing with last minute work. Interviewing graphic designers. Daily use of CS6, InDesign, Photoshop, Illustrator and Acrobat. Production/print expert. Colour/Photo retouching. Page layout. Design and creation of magazines, interior, pop and exterior signage, websites and banner ad, newspaper ads, stationery, clothes, vehicles and everything else that would be needed.

1331 Yonge St, Toronto, On

Multi tasks/jobs on a daily basis. Every type of design project using Adobe Creative Suite.

5255 Yonge St. Toronto, Ontario

B2B Magazines layout and design of approximately 14 publications. Sales brochures, Media kits, presentations and any sales required material to support these publications. Image sourcing. Creative and production work. Finalizing work for print. Creating ads for the various publications.

Markham, Ontario

Creative and production on a wide variety of print and digital work. Agency was focused on new home and condo builders. Marketing for these builders included digital and print advertisements, brochures, wayfinding signage, exterior signage, sales office collateral (displays (amenity, area, product), maps, wall graphics, stationery and business cards) and all other needed work.

Barrie, Ontario

Worked at The Barrie Advance doing layout/pagination. The Barrie Advance and other local Metroland Publications were produced at this location. I was responsible for Pagination and layout of the real estate sections for these various newspaper publications. This also involved digital and print ad creation. Updating/uploading new content through the web portal onto the main site (simcoe.com). I was hired on full time after working as a co-op student for 4 months.

Bachelor’S Degree, Humanities/Humanistic Studies, B+

Graduated with honors in Humanities and minored in Film

Associate’S Degree, Advertising, A

Graduated Advertising