Lead subscription marketing strategy and execution for online learning platform for law students and legal professionals. • Drove more than 20% year-over-year customer and revenue growth across all product lines. • Conducted a comprehensive audit of all aspects of marketing to identify areas of improvement while driving the adoption of enhanced analytics needed for effective decision making. Key accomplishments include: o Acquiring key resources in data analytics, creative, conversion-rate optimization, and email production. o Restructuring monthly sales targets and commission schedule for inside sales team. o Re-negotiating partnership contracts with trade organizations. o Launching new affiliate platform to replace outdated legacy system and drive incremental sales. o Identifying, evaluating, and selecting creative agencies to develop integrated marketing campaigns.

Developing solutions to drive growth in consumer revenue and maximize ROI by focusing on marketing strategy, digital transformation, performance marketing, organization setup, marketing technology and business development.

Lead all marketing strategy, media allocation and campaign execution for this leader in the weight-loss industry.• Rebuilt digital and offline marketing teams, aligning marketing staff to support current corporate goals.• Developed marketing strategy and launch plan for newly acquired Jenny Craig brand. Brought product to market in <90 days and surpassed one month acquisition goals in 7 days.

Led digital subscription strategy and performance marketing for WWE Network, the OTT streaming service featuring live broadcasts and video on-demand, for this global media organization and recognized leader in entertainment. Built digital marketing team and managed all aspects of global customer acquisition, onboarding, retention, reactivation, CRM, and customer service – generating more than $200 million consumer revenue annually.• Drove subscription marketing efforts yielding more than 20% year-over-year subscriber, revenue and profit growth for 5 years – ultimately enabling WWE to reach a licensing agreement with NBCU valued at more than $1 billion.• Implemented multi-touch attribution and marketing mix models to optimize digital media spend, and leverage owned channels, to reduce customer acquisition cost and allocate more than 80% of marketing spend to owned media.• Built first “fantasy-sports” contests for WWE, partnering with DraftKings, generating high levels of engagement with more than 100K players.• Expanded subscription gift card business online and at retail locations resulting in a 44% revenue increase.• Reduced customer service costs by 72% by implementing online self-service options and optimizing hours of operation and staffing levels. Subsequently converted to all-digital customer care solution.• Led cross-departmental evaluation of marketing technology stack leading to implementation of new, multi-channel, campaign management and CRM system.

Head of consumer marketing for this global media and direct marketing company for two years. Led magazine subscription marketing, direct-to-consumer book sales, e-commerce and digital marketing in U.S. and Canada generating more than $350 million annual consumer revenue. Managed $100 million marketing budget and created cross-channel marketing strategies aimed at business transformation and digital growth for all of company’s media brands.• Created adaptive, digitally-minded organization by aligning marketing teams around a holistic view of the customer.• Exited legacy marketing practices, converting customer acquisition to digital, yielding $8 million profit improvement.• Developed rebranding campaigns that drove awareness and relevancy of the Reader’s Digest brand resulting in a $26 million cash flow improvement.• Launched multi-platform digital editions for all magazine titles, yielding $7 million annual consumer revenue.• Initiated engagement with marketing technology partner to implement a digital campaign management system.• Integrated all North American operations, driving efficiencies in marketing, fulfillment, customer service and planning, reducing headcount by 40%.• Led all consumer marketing related Chapter 11 bankruptcy proceedings and vendor renegotiations

Developed consumer marketing strategies for both print and digital content and led all aspects of circulation and subscription marketing for Newsweek Magazine including acquisition, retention, retail/newsstand, planning, fulfillment and customer service generating more than $40 million annual consumer revenue.• Improved profitability 22.5% ($7.3 million) by optimizing source mix and reducing expenses.• Launched digital subscription and single copy sales.• Successfully shifted new subscriber acquisition to digital channels. Experienced 90% increase in digital acquisition through branded websites, SEM, affiliates, partnerships, and development of upsell and rescue capabilities.• Restructured entire circulation department, including outsourcing of retention, retail distribution, fulfillment and customer service, resulting in annual savings of more than $1.4 million.• Led contract negotiations for fulfillment services vendor, which delivered a 65% ($2.2 million) cost reduction.

Developed subscription marketing plans and cost management strategies for industry-leading magazine. • Achieved 14% subscriber growth, 11.5% consumer revenue growth, and $7.5 million profit improvement (from a loss to profitable) during one-year period.• Managed and developed staff of professionals that oversaw all marketing channels (digital & traditional), partnerships and business development that generated $65 million annual consumer revenue.• Optimized direct mail channel, reducing costs 25%, while maintaining new subscriber growth.• Negotiated with suppliers and engaged new business partners, reducing marketing expenses by $900K/year.

Directed all new product and Hispanic marketing for Direct to Home division of leading children’s book publisher. Created and implemented marketing strategies for developing and launching products critical to growth of a $200 million business. Developed new products, optimized current channels and extended marketing reach to include digital, print and DRTV, which doubled size of Hispanic business.

Managed and improved all facets of customer contact to create world-class customer experience. Focused on acquisition strategy, customer communications, billing, retention and converting customer service into profit center. Managed RFP process, vendor selection and contract negotiations for customer service outsourcing.

Directed U.S. and Canadian core business activities including profit & loss responsibility for multi-national subscription marketer generating $180 million revenue annually. Managed and developed professional staff that oversaw new customer acquisition, retention, creative, media and database marketing.