Rob Merrett

Rob Merrett Email and Phone Number

NED | Managing Director | Chartered Marketer ~ FCIM《Obsessive Life-Long Learner》 @ Active Apparel Group
Rob Merrett's Location
Egremont, England, United Kingdom, United Kingdom
Rob Merrett's Contact Details
About Rob Merrett

A seasoned Director with particular focus on Commercial and Marketing with the ability and rigour to be hands-on when required.An extensive and technical background in Digital First Retail, eCommerce and brand building spanning over 25 years. Experienced in both Start-up and scale-up operations with a track record of value creation.Seasoned results orientated Director with a track record of value creation and exceptional ROI on implemented strategies and campaigns, taking pleasure in working under pressure and embracing the rewards such challenges offer.A committed life-long learner, with a particular passion for personal growth as well as nurturing talent and driving performance culture.

Rob Merrett's Current Company Details
Active Apparel Group

Active Apparel Group

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NED | Managing Director | Chartered Marketer ~ FCIM《Obsessive Life-Long Learner》
Rob Merrett Work Experience Details
  • Active Apparel Group
    Managing Director
    Active Apparel Group Aug 2023 - Present
    Derby, Derbyshire, United Kingdom, Gb
    Originally founded in 2015 on the back of 50 years of fashion retail and 25 years of online retail & digital brand building. We rebranded as Active Apparel Group in 2023 to better reflect our goal is to continue to build a direct to customer, niche brand house. We are home to some amazing, award winning brands and now have the privilege to help them grow. Our experienced management team understand all facets of ecommerce and digital customer acquisition, continuing to evolve the consumer proposition to better target our core customers. The core competencies of the team extend from buying and NPD, fast paced - operations & logistics to consumer marketing & brand building. The niches we serve are Women’s Sports Bras, Lingerie and Children’s Outdoor & Learning; these sectors have advantages as specialist pureplays. Divisionally we are structured into two key pillars, Sports and Childrens.
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  • Boobydoo
    Managing Director
    Boobydoo Mar 2015 - Present
    Mansfield Road, Derby, United Kingdom, Gb
    Managing Director for boobydoo. The Leading Sports Bra Specialist.I lead a dedicated team driving the no bounce revolution!
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  • The Brand Cloud
    Non-Executive Marketing Director
    The Brand Cloud Dec 2016 - Present
    Nr. Tean, Staffordshire, Gb
    The Brand Cloud is one of the leading natural & organic, health, beauty and well-being groups in the UK.We supply award winning products and services to our 'naturally better' biased consumers via many of the UK's largest retailers as well as through our own direct to consumer channels.My role since December 2016 has been as Non Executive Marketing Director when Nature's Supplements, a business I was an active founding shareholder in, was acquired by The Brand Cloud.This new role within the group has entailed ensuring our actions follow our channel strategy and that we respond correctly to the challenges we face as a board. Helping to managing the careful balance between B2B, B2C and D2C channels whilst delivering customer clarity.
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  • Young Ideas Group
    Non-Executive Commercial Director
    Young Ideas Group Mar 2015 - Present
    Founded on 50 years of retail expertise, Young Ideas Group has a portfolio of two retail businesses based in Derbyshire. It is a multi-channel company specialising in both designer fashion and country lifestyle. We have grown since 2015 to six retail stores in the Midlands.I Joined the board in 2015 with the purview of delivering growth to the newly formed group through a period of 'Buy and Build'.
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  • Merrett Commercial
    Director
    Merrett Commercial May 2008 - Present
    Principle Consultant devising and delivering commercial growth strategies in retail and digital markets.
  • Little Trekkers
    Managing Director
    Little Trekkers May 2017 - Jul 2023
    Derby , Derbyshire, Gb
    Managing Director of Little Trekkers, where we offer outdoor gear especially for children. We know how to keep your kids safe, warm and cosy whatever the weather.
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  • Spotty Otter
    Managing Director
    Spotty Otter May 2017 - Jul 2023
    Derby, Derby, Gb
    We focus on producing proper outdoor kit for kids. Gear that kids love because it allows them to run around, jump in puddles, roll in snow and generally have fun outside. Gear that parents love because it features the best technical fabrics, smartest detail, tremendous durability and, at the end of all the fun and games, it’s machine washable.We are a small but dedicated team, delivering on our core values.
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  • Henmores
    Commercial Director
    Henmores Apr 2016 - Jan 2021
    Ashbourne, England, Gb
    Commercial Director for Henmores the Lifestyle Clothing & Footwear Collection from the Award Winning Team behind Young Ideas. Although a New Collection, it has been built on the back of fifty years as a premium retailer where customer service is at the heart of everything we do. We strive to provide a selection of the very best British clothing brands, and those from further afield, offering affordable functional style underpinned by quality craftmanship and classic design.Full P&L and operational responsibility for Henmores' customers.I manage a dedicated team across all functions of Sales & Marketing, Buying and Operations.
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  • Orangetheory Fitness
    Non-Executive Marketing Director
    Orangetheory Fitness Jan 2018 - Nov 2019
    Boca Raton, Fl, Us
    Supporting the board of Wellcomm Health and Fitness to bring Orangetheory® Fitness Studios to the North of England.Orangetheory® Fitness is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the 'Orange Effect'​ – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness 'afterburn'​) for an average of 500+ total calories burned per every 60-minute workout.
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  • Nature'S Supplements Limited
    Marketing Director
    Nature'S Supplements Limited May 2015 - Dec 2016
    Marketing Director at Nature's Supplements, nurturing the startup through it's infancy and supporting it's acquisition and integration in 2016 into The Brand Cloud. Our two main brands were;Dynamic Supplements which was originally established in 2011, but we've reignited the Brand and is the new home of Bodybuilding Supplements and Mutant Nutrition, as a group we have shipped over 350,000 orders since inception.Naturally Better You, a naturally better Beauty and Health & Wellbeing startup retailer, we quickly built a portfolio of exclusive product and community following.
  • Country House Outdoor
    Marketing And Operations Director
    Country House Outdoor Mar 2010 - Mar 2015
    I was responsible for all Marketing Activity and Channel Development. In addition to management of both the Customer Services and Operations Functions. during this intense period of growth we achieved consistent YoY growth despite operating in a rapidly changing supplier environment.Operations Functions Deployed: Inventory Management, Stock Control System, Dispatch System and Back Office Suite.Marketing Functions: Above and Below the Line Promotion, Social Media Campaigns, SEO Strategy, PPC Strategy, Email Marketing, Channel Marketing, In-Store Promotion, Media Buying, Packaging Design, Website Merchandising and Feature development.Responsible for analysing and deploying 3rd Party Channel Development which have included; Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.com,eBay.co.uk and Play.com
  • Pulse Business Solutions
    Managing Director
    Pulse Business Solutions Apr 2004 - May 2008
    For just over 4 Years I founded and managed a small team of four, specialising in Business and Marketing Solutions, based in West Cumbria but operating nationwide.I was responsible for Business Development, Project Strategy and managing a number of key accounts, including in some cases overseeing projects from conception to completion.Clients have included, in addition to many local firms, BBC, Glasgow Rangers, Bellerbys, Lancaster University, McKever Hotels, Senator Homes, Persimmon Homes, Bambury Regeneration Centre, NE Copeland Regeneration, Communcaid and Golden Palace Casino.I made the decision in 2008 to focus on Retail and eCommerce growth consultancy and helped my team into new roles.
  • La Serve
    Design & Development Consultant
    La Serve May 2002 - Jun 2003
    Lancaster, Lancashire, Gb
    An early employee in a busy start-up as a consultant on a wide range of projects, I was quickly given responsibility of clients from fellow start-ups to multi nationals, focusing on Website Design and Development, including CMS and Web Application Development.
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Rob Merrett Skills

E Commerce Email Marketing Digital Marketing Marketing Communications Business Development Marketing Strategy Brand Management Management Ppc Seo Multi Channel Retailing Sales Social Media Marketing Online Advertising Strategic Planning Team Leadership Start Ups Multi Channel Marketing Marketing Strategy Real Estate Project Management Operations Management Online Marketing Account Management Emarketer Multi Channel Analytics Social Media Google Analytics Project Management Marketing Management Web Analytics Affiliate Marketing Analytics Business Strategy Business Expansion Leadership Brand Development Direct Marketing Digital Strategy Customer Acquisition Crm Contract Negotiation Strategic Partnerships Competitive Analysis Retail Retail Marketing Google Adwords Conversion Optimization Business Analysis Merchandising

Rob Merrett Education Details

  • Squared Online
    Squared Online
    Digital Communication And Media/Multimedia
  • The University Of Salford
    The University Of Salford
    Real Estate Development
  • Nottingham Trent University
    Nottingham Trent University
    Marketing
  • St. Bees School (A-Level)
    St. Bees School (A-Level)
    It (C) & General Studies (C)
  • St. Bees School (Gcse)
    St. Bees School (Gcse)
    9 Gcses A-C (Including Maths And English)

Frequently Asked Questions about Rob Merrett

What company does Rob Merrett work for?

Rob Merrett works for Active Apparel Group

What is Rob Merrett's role at the current company?

Rob Merrett's current role is NED | Managing Director | Chartered Marketer ~ FCIM《Obsessive Life-Long Learner》.

What is Rob Merrett's email address?

Rob Merrett's email address is ro****@****o.co.uk

What is Rob Merrett's direct phone number?

Rob Merrett's direct phone number is +4412285*****

What schools did Rob Merrett attend?

Rob Merrett attended Squared Online, The University Of Salford, Nottingham Trent University, St. Bees School (A-Level), St. Bees School (Gcse).

What are some of Rob Merrett's interests?

Rob Merrett has interest in Local History, Folk Art, Local Current Affairs.

What skills is Rob Merrett known for?

Rob Merrett has skills like E Commerce, Email Marketing, Digital Marketing, Marketing Communications, Business Development, Marketing, Strategy, Brand Management, Management, Ppc, Seo, Multi Channel Retailing.

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