Rob Merrett Email & Phone Number

Derby, Derbyshire, United Kingdom, Gb

Originally founded in 2015 on the back of 50 years of fashion retail and 25 years of online retail & digital brand building. We rebranded as Active Apparel Group in 2023 to better reflect our goal is to continue to build a direct to customer, niche brand house. We are home to some amazing, award winning brands and now have the privilege to help them grow. Our experienced management team understand all facets of ecommerce and digital customer acquisition, continuing to evolve the consumer proposition to better target our core customers. The core competencies of the team extend from buying and NPD, fast paced - operations & logistics to consumer marketing & brand building. The niches we serve are Women’s Sports Bras, Lingerie and Children’s Outdoor & Learning; these sectors have advantages as specialist pureplays. Divisionally we are structured into two key pillars, Sports and Childrens.

Mansfield Road, Derby, United Kingdom, Gb

Managing Director for boobydoo. The Leading Sports Bra Specialist.I lead a dedicated team driving the no bounce revolution!

Nr. Tean, Staffordshire, Gb

The Brand Cloud is one of the leading natural & organic, health, beauty and well-being groups in the UK.We supply award winning products and services to our 'naturally better' biased consumers via many of the UK's largest retailers as well as through our own direct to consumer channels.My role since December 2016 has been as Non Executive Marketing Director when Nature's Supplements, a business I was an active founding shareholder in, was acquired by The Brand Cloud.This new role within the group has entailed ensuring our actions follow our channel strategy and that we respond correctly to the challenges we face as a board. Helping to managing the careful balance between B2B, B2C and D2C channels whilst delivering customer clarity.

Founded on 50 years of retail expertise, Young Ideas Group has a portfolio of two retail businesses based in Derbyshire. It is a multi-channel company specialising in both designer fashion and country lifestyle. We have grown since 2015 to six retail stores in the Midlands.I Joined the board in 2015 with the purview of delivering growth to the newly formed group through a period of 'Buy and Build'.

Principle Consultant devising and delivering commercial growth strategies in retail and digital markets.

Derby , Derbyshire, Gb

Managing Director of Little Trekkers, where we offer outdoor gear especially for children. We know how to keep your kids safe, warm and cosy whatever the weather.

Derby, Derby, Gb

We focus on producing proper outdoor kit for kids. Gear that kids love because it allows them to run around, jump in puddles, roll in snow and generally have fun outside. Gear that parents love because it features the best technical fabrics, smartest detail, tremendous durability and, at the end of all the fun and games, it’s machine washable.We are a small but dedicated team, delivering on our core values.

Ashbourne, England, Gb

Commercial Director for Henmores the Lifestyle Clothing & Footwear Collection from the Award Winning Team behind Young Ideas. Although a New Collection, it has been built on the back of fifty years as a premium retailer where customer service is at the heart of everything we do. We strive to provide a selection of the very best British clothing brands, and those from further afield, offering affordable functional style underpinned by quality craftmanship and classic design.Full P&L and operational responsibility for Henmores' customers.I manage a dedicated team across all functions of Sales & Marketing, Buying and Operations.

Boca Raton, Fl, Us

Supporting the board of Wellcomm Health and Fitness to bring Orangetheory® Fitness Studios to the North of England.Orangetheory® Fitness is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the 'Orange Effect'​ – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness 'afterburn'​) for an average of 500+ total calories burned per every 60-minute workout.

Marketing Director at Nature's Supplements, nurturing the startup through it's infancy and supporting it's acquisition and integration in 2016 into The Brand Cloud. Our two main brands were;Dynamic Supplements which was originally established in 2011, but we've reignited the Brand and is the new home of Bodybuilding Supplements and Mutant Nutrition, as a group we have shipped over 350,000 orders since inception.Naturally Better You, a naturally better Beauty and Health & Wellbeing startup retailer, we quickly built a portfolio of exclusive product and community following.

I was responsible for all Marketing Activity and Channel Development. In addition to management of both the Customer Services and Operations Functions. during this intense period of growth we achieved consistent YoY growth despite operating in a rapidly changing supplier environment.Operations Functions Deployed: Inventory Management, Stock Control System, Dispatch System and Back Office Suite.Marketing Functions: Above and Below the Line Promotion, Social Media Campaigns, SEO Strategy, PPC Strategy, Email Marketing, Channel Marketing, In-Store Promotion, Media Buying, Packaging Design, Website Merchandising and Feature development.Responsible for analysing and deploying 3rd Party Channel Development which have included; Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.com,eBay.co.uk and Play.com

For just over 4 Years I founded and managed a small team of four, specialising in Business and Marketing Solutions, based in West Cumbria but operating nationwide.I was responsible for Business Development, Project Strategy and managing a number of key accounts, including in some cases overseeing projects from conception to completion.Clients have included, in addition to many local firms, BBC, Glasgow Rangers, Bellerbys, Lancaster University, McKever Hotels, Senator Homes, Persimmon Homes, Bambury Regeneration Centre, NE Copeland Regeneration, Communcaid and Golden Palace Casino.I made the decision in 2008 to focus on Retail and eCommerce growth consultancy and helped my team into new roles.

Lancaster, Lancashire, Gb

An early employee in a busy start-up as a consultant on a wide range of projects, I was quickly given responsibility of clients from fellow start-ups to multi nationals, focusing on Website Design and Development, including CMS and Web Application Development.

Squared Online Certificate In Digital Marketing, Digital Communication And Media/Multimedia

Pg Dip Real Estate & Property Management, Real Estate Development

Ba Hons Graphic Communications Management, Marketing

Business (A), Photography (A), It (C) & General Studies (C)

9 Gcses A-C (Including Maths And English)