Rob Miller Email & Phone Number

Arlington, Va, Us

I lead a team in the U.S. and Europe responsible for amplifying The Nature Conservancy’s reputation and influence by securing coverage across top-tier U.S. and international media outlets and protecting the organization from reputational risks. TNC is a global conservation organization that uses science to create innovative, on-the-ground solutions to our world’s toughest climate and biodiversity challenges.

I founded Strategic Pitch Communications to provide counsel and support in the areas of corporate communications, public relations and reputation management. I bring 20 years of agency and in-house experience finding creative solutions to complex problems in the energy, consumer goods, chemical, food & beverage, manufacturing, government and technology sectors.Areas of expertise: Media Relations, Issues & Crisis Communications, Writing and Content Creation, Internal Communications, Social Media, Media Training, Community Relations, Event Planning and more.

Brussels, Be

At Solvay, now Syensqo, an international specialty materials producer with products used in electric vehicles, airplanes and clean energy production, I led teams in the US and Europe responsible for promoting the company in North America and protecting its global reputation as a provider of sustainable solutions.Highlights:- More than doubled U.S. media coverage in top-tier outlets, positioning Solvay as a leader in clean energy and advanced mobility, including clean hydrogen, aerospace and electric vehicles. Led communications for a new electric vehicle battery plant, which was supported by U.S. Department of Energy.- Improved global consistency of managing crises and communicating around ESG issues. Used public opinion research and data to shape media strategies, messages and digital campaigns to manage reputational risks related to data security, plant accidents, activist investors, industry-wide environmental issues and state and federal regulatory issues. Led proactive campaign to announce phase out of certain products.- Crafted strategies and messages to promote CEO and global sustainability story with leading U.S. press.- Raised profile of Chief North America Officer as an expert in electric vehicle battery technology, crafting messages and preparing him for internal town hall meetings, media interviews, and crisis responses.

Based In Paris. Part Of Every Heart & Home., Fr

I led global corporate communications, as well as North American public relations campaigns, ensuring the BIC story was shared consistently, strengthened the company’s reputation and drove brand loyalty. My team was also responsible for corporate digital and social media, executive visibility and issues and crisis communications. Served as corporate spokesperson and crisis lead for the maker of pens, lighters and razors sold in 160 countries.Highlights: - Recruited and managed agency of record, overseeing strategy that more than doubled earned media impressions and significantly increased quality, tone and share of voice in the U.S. and globally.- Refreshed corporate and CEO social media strategy, increasing followers and engagement by more than 20%. - Enhanced brand image by launching award-winning marketing partnerships with celebrities (Snoop and Martha Stewart among others), the first direct-to-consumer lighter personalization service and helping bring the first “smart razor” to the Consumer Electronics Show (CES).- Organized BIC’s first global sustainability communications program to promote its efforts to reduce plastic waste and greenhouse gas emissions. Also evolved how the company communicates its commitment to education, working directly with the CEO.- Managed issues on four continents related to COVID-19, plant operations, reorganizations, layoffs, labor activities, mergers and acquisition, employee deaths, marketing scrutiny, gray goods investigations, social media protests, employee incidents, and regulatory and legal actions.

Based In Paris. Part Of Every Heart & Home., Fr

Continuing my North America responsibilities, I also led global strategy and content campaigns updating audiences about BIC's business transformation.Highlights:- Improved employee engagement during corporate transition to new CEO by building a new intranet and video studio, increasing participation in town hall meetings and viewership of creative content. - Partnered with CEO and Chief of Staff to lead communication for Global Leadership Summit and refresh internal branding.- Wrote speeches, scripts and talking points for executive presentations, managed employee events and communications campaigns to support the company’s digital transformation.- Promoted the CEO and his role as Chair of Enactus, an education non-profit.

Based In Paris. Part Of Every Heart & Home., Fr

I led a team responsible for corporate PR, internal communications and community relations. I also managed the Consumer Affairs team and worked closely with senior executives to develop announcements, content for town hall meetings, speeches and videos. Serving as U.S. spokesman and crisis communications lead, I managed numerous regulatory, manufacturing and employee issues, and business reorganizations.

New York, Ny, Us

As a Senior Director in the Public Affairs & Crisis Practice, I worked with clients to shape media coverage, influence public opinions and protect and strengthen corporate reputations.Highlights:- My primary responsibility was overseeing all aspects of the integrated communications program supporting a fleet of nuclear power plants across the Northeast. In addition to providing strategic counsel to the company’s communications team, I managed a team of 12 responsible for message development, online and traditional advertising, polling, social media, content creation, earned media outreach, editorial writing and issues response. Received numerous PR industry awards. - Counseled FreshDirect, a leading New York City-based online grocery, leading the media strategy to generate support for relocating the headquarters and facing growing local competition. - Trained executive spokespeople to persuasively articulate their messages and how to effectively prepare for and respond to crisis situations.

New York City, New York, Us

As part of the Corporate & Public Affairs Practice, I provided strategic counsel and support to clients in issues management, crisis preparedness, and traditional and social media relations. I conducted threat assessments, developed crisis communications plans and drafted comprehensive message documents for a range of internal and external stakeholders. Highlights: - Specialized in working with food and beverage clients to develop and implement communications plans, manage third-party allies and create content related to ingredient sourcing and labeling challenges, packaging concerns and manufacturing issues.- Led a multi-city team supporting an international nuclear power plant manufacturer, in response to negative media coverage and regulatory scrutiny after a steam generator failure at a California power plant.- Led proactive media outreach campaign to raise awareness about need for cigarette excise tax track-and-trace system in target states. Secured front-page story in NJ Star-Ledger.- Managed issues related to siting power plants, pharmaceutical and medical technology health concerns, residential smart meter rollout, regulatory inquiries, negative scientific reports, product recalls, litigation, and social media criticism. Clients included: Clif Bar, Kellogg Company, WhiteWave Foods, National Cattleman’s Beef Association, American Pistachio Growers, Mitsubishi Nuclear Energy Systems, Panda Power Funds, Sensus, SICPA, FedEx, Stryker Orthopaedics, Johnson Controls, Express Scripts and others.

New York, Ny, Us

A member of Burson-Marsteller’s Public Affairs Practice, I developed and implemented public education, media relations, and crisis management campaigns for energy, environment, technology, non-profit and government clients. Counseled leading utilities on a range of issues, including relicensing of nuclear power plants in several states, transmission line siting, smart meter implementation, natural gas plant permitting and construction, renewable power and customer outage response for a utility in New Hampshire. (Clients included: Exelon, Hess, Pacific Gas & Electric, Unitil, Allegheny Power, and Entergy)Led media relations activities for the New York City Board of Elections’ roll out of new voting technology, the U.S. Tuna Foundation’s effort to combat fears related to mercury in canned tuna, and Intel Corporation’s science and technology education initiatives.

Us

Hartford, Ct, Us

Education record

Ba, Journalism And Political Science

Education record