Rob Monroe Email & Phone Number

New York, Ny

I'm responsible for developing brand, digital and content strategies for our clients as well as generating new business for 3rd Edge:* Re-positioned 3rd Edge to attract large nonprofit organizations and Fortune 500 companies. Led business development team to win business from: Tyco, Pfizer, Aon, Mount Sinai Hospital, AEG, CB Richard Ellis, Orbis International, Leukemia & Lymphoma Society, New Brunswick Tomorrow, PRAB, NYCHDC, GOSO and the New Venture Fund.* Developed the brand strategy, brand slogan & messaging and website IA/UX design for New Brunswick Tomorrow. Helped develop testimonial videos and written content. Our work served to reposition NBT and bring greater awareness to the impact of their social revitalization initiatives.* Generated increased awareness of vital health & wellness resources for residents of New Brunswick through the Live Well-Vivir Bien campaign. Assisted in the development of bi-lingual campaign website, mobile app, grassroots communications and social media presence. * Helped craft the information architecture and user experience design for the New York City Housing Development Corporation, GOSO Fundraising Campaign, English Learner Success Forum and Coalition for English Learner Equity websites. Work enabled these partners to reposition and serve their audiences better online.* Collaborated to develop an interactive exhibit for Orbis at the EAA AirVenture Show in Osh Kosh, WI.* Developed a comprehensive marketing plan covering print, Internet, radio, grassroots,cinema, direct mail and event advertising strategies for Revelation Generation, a large music festival. These strategies helped attract over 17,000 to this festival in just its second year; up from 4,000 in its first.* Developed the brand strategy and messaging for Eden Organix, a start-up organic skin care product company. The brand launch helped Eden gain attention from CNN's The Big Idea show and earn Eden's Founder a spot on the national Go Green Tour.

New York, Ny

Helped develop product packaging, marketing literature and Internet site design for Boyer Communications, a corporate communications consultancy serving various Fortune 500 corporations including Intel, Kraft and Progressive Insurance.

Teaneck, New Jersey

We were the first company in the world to distribute Gospel Hip-Hop music internationally. My duties included: marketing, radio promotion, retail campaign strategy, publicity & special promotions development. Working with CMN's founder, I assisted in: * Increasing key recorded music product sales by 50%* Increasing radio stations playing our artists' music from 53 to 250* Providing design and content direction for radio, retail, print, internet, e-mail and event communications* Negotiating artist contracts* Distribution and promotion of the debut CD by Grammy nominated artists, The Cross Movement* Participating in a special outreach effort as part of the 2000 Sydney Olympics that saw CMN's music distributed directly to every athlete participating in the games.