Visit Ithaca (Ithaca/Tompkins County Convention and Visitors Bureau) is the official destination marketing organization for Ithaca and Tompkins County. Create content for our website and blog posts, as well as stories to pitch to media outlets highlighting our destination. Lead the annual travel guide project, and serve as a communications conduit for our tourism partners.

Served as lead for marketing and communications tasks, including website updates, monthly articles and calendar submissions, and creation of materials for events and information.

Led a staff of four reporters and two photographers to produce compelling coverage of local community issues, for both print and online presentation.Served as first-line copy editor, working closely with reporters to strengthen their writing and dig beyond the surface information.

Coached a team of three reporters in their reporting on communities in Midcoast Maine.Led an initiative to produce in-depth coverage of issues, culminating in a series of stories focused on student health in local schools.Developed a social media voice for the newspaper that increased social engagement.

Created a community focused editorial vision, emphasizing local non-profit organizations, diversifying the number and background of contributors, and highlighting people making positive impacts.Saw an increase print circulation by 16 in percent, and online page views by 36 percent within a year of leading the newspaper.Worked with sales representatives to create a platform to increase sales, and identify potential leads.Provided all oversight of written copy, photography, page… Show more Created a community focused editorial vision, emphasizing local non-profit organizations, diversifying the number and background of contributors, and highlighting people making positive impacts.Saw an increase print circulation by 16 in percent, and online page views by 36 percent within a year of leading the newspaper.Worked with sales representatives to create a platform to increase sales, and identify potential leads.Provided all oversight of written copy, photography, page design, website and social media management, and maintained a monthly contributor budget. Show less

Raised funds, through grant writing and crowdfunding campaigns, for programs that helped people with barriers to employment find meaningful work in the community.Strengthened relationships with local foundations that supported our mission, and developed mutually beneficial partnerships with other community organizations.Created printed and online material for fundraising campaigns, marketing initiatives and social enterprise businesses to raise the organization's profile and generate… Show more Raised funds, through grant writing and crowdfunding campaigns, for programs that helped people with barriers to employment find meaningful work in the community.Strengthened relationships with local foundations that supported our mission, and developed mutually beneficial partnerships with other community organizations.Created printed and online material for fundraising campaigns, marketing initiatives and social enterprise businesses to raise the organization's profile and generate revenue.Developed relationships with local news organizations for event and feature coverage. Show less

Shifted the culture of a seven-person newsroom seeking leadership by highlighting the positive effect of teamwork and empowering underutilized staff to positions where they could succeed.Renewed the focus of the content on telling the stories of people and organizations in the newspaper's coverage area, rebuilding trust with readers and relationships with local businesses.

Focused coverage by a three-person staff on a diverse range of issues in a progressive college town, with a deep focus on social justice. Recruited contributors to share their different experiences, and actively worked to include coverage of underrepresented groups in the community.