National and International Expansion:- Started operations in El Salvador in April 2023, achieving profitability from the first quarter.- Successful introduction of new products and services to complement the portfolio and meet the needs of existing customers and attract new ones. We currently handle deliveries for several restaurant chains, provide transportation services for the largest BPO companies in Guatemala, and offer transportation outsourcing services to companies in various sectors.Strategic Financial Management:- Implementation of the Profit-First system to reorganize accounting and increase profitability.- Negotiation of credit lines with financial institutions, achieving a reduction in financing rates to secure the working capital needed to support growth.- Renegotiation of contracts with independent service providers, achieving a significant reduction in costs and an increase in gross profit.Efficiency and Scalability:- Process reengineering that optimized operations, improved the efficiency of the administrative team, and achieved a reduction in fixed costs.- Implementation of a regional operations center to support continued growth and international expansion.- Creation of training and professional development plans for the workforce, promoting the growth and retention of key employees.

Digital Transformation and Growth:- Led Urban's digital transformation for 4 years and 6 months, driving monthly growth of over 12%.- Implemented automated systems that optimized revenue control, payments, cash flow, trip assignment, and profitability, generating higher customer satisfaction (NPS).- Reduced operating costs by 20% annually through process automation, maintaining team size.Leadership and Technological Vision:- Defined and implemented Urban's technology strategy, aligning it with business objectives and market needs.- Identified and evaluated emerging technologies, determining their potential business impact.- Managed engineering and software development teams, ensuring quality, efficiency, and innovation.

Managing our software development outsourcing center out of Guatemala City for companies in USA, Europe, Dubai, Japan and Latin America. Successfully delivered projects to banks, hotels, restaurants, startups and more.