As Founder and CEO of Fuelre4m, I am driven by a relentless curiosity and a desire to challenge what is possible in energy. Our mission at Fuelre4m is to evolve fossil fuels and shape the future of energy in a way that helps industries operate more efficiently and sustainably without leaving traditional fuels behind.At Fuelre4m, we are developing world-first solutions like Styrex and Re4mx that are not just game-changers, but essential in rethinking how fossil fuels can work for the planet, not against it. Styrex turns polystyrene waste into a valuable fuel source, bringing this material into the circular economy by recycling it into high density energy. Re4mx, on the other hand, is all about cleaning and optimising fossil fuels, reducing emissions by up to 80% and improving fuel efficiency by 15-20%. These solutions don’t just reduce environmental impact, they also help industries like Shipping & Maritime, Quarry & Mining, and Big Power stay efficient and compliant with today’s regulations.What sets us apart is how we are using digitalisation and advanced technology to deliver real, measurable results. From precision-engineered diagnostics to real-time data analytics, we ensure that our solutions are tested, proven, and delivering the goods in the real world. Our focus is on helping industries take control of their emissions and energy usage, while also preparing them for a future where sustainability is no longer optional it is essential.At Fuelre4m, we are not just tweaking old systems; we are evolving fossil fuels to meet the needs of a rapidly changing world. We are asking the tough questions, solving the unsolved problems, using technology and AI to drive digitalisation, and showing that fossil fuels can be part of a cleaner, more efficient energy future. We are about transforming traditional industries that have been stuck in their ways for too long because the future of energy demands it.For me, it’s not just about passion, it’s about being inquisitive. It’s about asking “what if?” and “why not?” and pushing the boundaries of what is possible with the technology and resources we have. Fuelre4m is here to show that the evolution of fossil fuels is key to saving the planet, and I am proud to be leading that charge.
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Founder And CeoStyrex UaeDubai, Ae -
Founder / CeoStyrex Uae Jul 2024 - PresentDubai, United Arab EmiratesWe turn waste into innovation ♻️- Transforming styrofoam (EPS) waste into a high density, energy packed, sustainable fuel- Shrinking this noxious waste down to 0.0005 its original size- Ambitiously using the only 100% natural solution on the planet, to help our planetWe are #Styrex
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Managing DirectorFuelre4M Jul 2023 - PresentDubai, United Arab EmiratesIn a world where climate change and reducing dependence on fossil fuels is at the forefront of conversations, Fuelre4m steps forward as a game-changer. Recognising the inevitability of continued fossil fuel use for decades to come, the company offers an innovative solution to make the process cleaner, more efficient, and cost-effective, while accelerating global CSR & ESG strategies.Fuelre4m’s cutting-edge nano-biotechnology, when added to any liquid fossil fuel, breaks down impurities and complex hydrocarbons that often go uncombusted in traditional engines. The result is a significant increase in the combustion rate, releasing more power from the fuel and producing fewer harmful emissions.• Increased Efficiency: Users can expect a remarkable 15% to 20% reduction in fuel consumption as Fuelre4m’s Re4mx increases the power released and the combustion efficiency of any liquid fossil fuel.• Cost Savings: With lower fuel consumption, Fuelre4m ensures that companies can achieve substantial cost savings on their fuel expenses, potentially generating increased budgets for other sustainability initiatives. • Environmental Impact: A massive 40% to 80% reduction in NO, NO2, NOx, CO, SO, SO2, and particulates translates into a cleaner and healthier environment, aligning with global efforts to combat air pollution.Contact us at hello@fuelre4m.com -
DirectorBoostplus Biofuel Aug 2016 - Jul 2023Dubai, United Arab EmiratesUnlocking the power of your fuel to meet ESG, CII, EEXI and emissions targets for ZERO cost.BOOSTplus Biofuel is a revolutionary fuel conditioning supplement made of 100% naturally occurring organic ingredients. BOOSTplus Biofuel does not contain any harmful chemicals, no metals, ash or cetane boosters and is classified non-hazardous. It works at the mechanical layer through nano technology, allowing the breakdown of large drops of fuel pre-injection to create a finer mist that can combust more completely at the right time to produce more power. By cleaning the built-up carbon deposits inside your engine and giving an increase of combustion in the piston chamber, BOOSTplus Biofuel unlocks the energy in your fuel to give you the same power for less fuel consumed. Fuel saving or unlocked power? It’s your choice. By cleaning the built-up carbon deposits inside your engine and giving an increase of combustion in the piston chamber, BOOSTplus Biofuel unlocks the energy in your fuel to give you the same power for less fuel consumed. Using BOOSTplus Biofuel will help you recover most of the 25% unburned fuel you’re currently paying for and deliver close to the full power of your fuel. If environmental considerations are of importance, BOOSTplus Biofuel has a huge impact on CO2 and other particulate emissions. The biggest impact is on the fuel you don’t burn. In diesel, this saving is 2.68kg less CO2 produced for every litre of fuel saved. In addition, as the fuel combustion rate is increased there’s less unburned fuel being wasted to create emissions in the engine exhaust. This cleaner burning results in lower exhaust fumes such as NO, NO2, NOx, CO and SO2 by between 40% and 80%. BOOSTplus Biofuel is approved for use in any engine that uses standards specified fuel without any warranty impact as it is compliant to all international fuel standards when added to compliant fuels. www.boostplusbiofuel.com
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Co FounderSelcoms-I Feb 2012 - PresentMeaHybrid Managed Power solutions. It's all about the cost per delivered KW! Selcoms create, develop, position and deliver new business solutions into the Telecommunications market - with a focus on strategies and solutions for Group Fixed and Mobile Network Operators. Through understanding the unique Group OPCO environment and with real experience of most aspects of the operator's business - both from a vendor's and an operator's perspective, Selcoms-i builds solutions to give Group OPCO's visibility of their networks and take advantage of economies of scale through In-sourcing partnerships, Procurement, Logistics and Spares & Repairs strategies.Now with unique Power Solutions addressing the Telco, Oil & Gas, Military, Security, Residential, Healthcare and Leisure Markets.
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Middle East Region LeadInseego Corp Mar 2021 - Dec 2022Dubai, United Arab Emirates#Putting5GtoWorkInseego - Bringing 5G connectivity to life! Inseego Corp. is a leader in the design and development of mobile (advanced 4G and 5G New Radio (“5G NR”)), Internet of Things (“IoT”) and cloud solutions for large enterprise verticals, service providers and small and medium-sized businesses around the globe. Inseego’s product portfolio consists of fixed and mobile device-to-cloud solutions that produce compelling, intelligent, reliable and secure end-to-end IoT services with deep business intelligence.Region strategy and positioning into the Operator & Enterprise markets, establishing direct, distribution and partnership models across the GCC, focusing on device & network performance, value and Total Cost of Ownership. -
Regional Sales ManagerCambium Networks Apr 2014 - Jun 2016Dubai, U.A.ECambium Networks, Connecting the unconnected. The world's leading PMP FWA (Point to Multipoint Fixed Wireless Access) solutions meet unlicensed excellence and WiFi wizardry. Responsibility for the Middle East market and regional Group Operators (Wherever their footprint covers), driving channel strategy through Distribution Partners and Cambium Connected partners.Come join the ecosystem of suppliers of products and services who work together with Cambium Networks to provide connectivity solutions around the world. -
Key Account Manager - Middle EastCeragon Networks Oct 2012 - Dec 2014United Arab EmiratesThe #1 Wireless Backhaul SpecialistAs the world’s leading wireless backhaul specialist, Ceragon Networks ensures that mobile and fixed-line carriers, as well as private network operators have the transmission capacity to reliably deliver the voice and premium data services that we all depend on.Ceragon’s commitment to R&D has allowed us to develop generation after generation of innovative solutions for our customers. We take pride in the many industry-changing achievements we’ve introduced to the market and the advances it has allowed our customers to make. Through this culture of innovation we’ve been able to design solutions that respond to our customers’ needs — cost effective, with more capacity, a lowered TCO and a smooth migration path to all-IP packets. -
Regional Sales Director - MeIneoquest Technologies Jun 2012 - Feb 2013United Arab EmiratesIneoQuest offers video quality and service assurance technologies and solutions that enable companies to monitor, aggregate, gather, and analyze video data across their video networks. Ineoquest provides the intelligence needed to make better business decisions for delivering the highest quality video experience and controlling operational expenditure. Through our products and services, IneoQuest is committed to increasing ROI and quality of experience through cutting edge Video Network Intelligence. This innovation has driven IneoQuest to be recognized as the leader in video quality and service assurance. -
Director Of Sales - Middle EastAviat Networks Mar 2010 - Feb 2012Aviat Networks is the wireless expert in advanced IP network migration, building the foundation for the 4G/LTE broadband future and enabling wireless transformation around the world. Director of Sales Middle East with responsibility for Aviat channel partners and Operators. Positioning Aviat Networks and their full product portfolio including PtP Transmission, PtMP (WiMAX), Advanced Multi Vendor NMS and Environmental Sensor Solutions. -
Sales Middle EastGsm Systems Jul 2009 - Mar 2010GSM Systems is a worldwide provider of GSM network hardware and related services. The company repairs, supports and supplies a broad range of hardware from the major manufacturers. Company specializes in high level hardware support of BTS, BSC, and MSC network equipment for, GSM, GPRS, EDGE, UMTS, HSPA among other technologies -
Sales & Marketing DirectorSelcoms Ltd May 2006 - Jul 2009Business Development and Technical Sales at Selcoms. Although the title is Sales & Marketing, the role in taking a start up company to our current position is one of 'complete awareness'. Analysing the market, market trends, product trends, product development and ensuring Selcoms product offering stays ahead of the market as well as ensuring revenue now! -
Uk Sales ManagerAlvarion 2002 - Apr 2006Responsible for the running of Alvarion UK, Ireland and ME. Sole representation, dealing with all levels of Alvarion business including Operators, WiSP's, and distribution channel management. Delivered over 200% of target for three consecutive years, taking Alvarion's business in my region from $2m to $15mSuccess mainly due to strong technical capability and market awareness - delivering solutions into the largest wireless operators in Europe and winning Alvarion business in BT. -
Technical ManagerAlvarion Uk 2000 - 2002Technical Manager, responsible for pre-sales technical market deveopment, understanding issues and supporting Alvarion customers (such as Tele2) as sole technical resource in country. Network design, post sales support - with exposure to many technologies and systems
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Senior ConsultantNetcom Consultants 1998 - 2000 -
Pre Sales TechnicalRapport Distribution 1997 - 1998
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Pre Sales TechnicalGadc 1994 - 1997
Rob Mortimer Education Details
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Stantonbury Campus
Frequently Asked Questions about Rob Mortimer
What company does Rob Mortimer work for?
Rob Mortimer works for Styrex Uae
What is Rob Mortimer's role at the current company?
Rob Mortimer's current role is Founder and CEO.
What schools did Rob Mortimer attend?
Rob Mortimer attended Stantonbury Campus.
Not the Rob Mortimer you were looking for?
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3ntu.ac.uk, earth.leeds.ac.uk, yorksj.ac.uk -
Rob Mortimer
Jonas Group Leader | Multi-Business Coach | Acquisition & Succession DeveloperHenley-On-Thames2showdata.com, jonas.events -
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Rob Mortimer
Senior Recruitment Advisor | Connecting Top Talent With Leading Construction CompaniesGreater Vancouver Metropolitan Area
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