Technology savvy senior sales & marketing oriented business executive with 25+ years of global experience in computer networking, security and Enterprise software. Multiple highly successful start-ups which have progressed to valuable IPOs or acquisitions with a combined peak valuation in excess of $14B.Experienced in selling to large enterprise as well as mid-market, directly and indirectly as well as selling to and through the service provider market (Tier-1s SPs through mid-market MSPs).Specialties: Helping early stage, pre-revenue start-ups refine their go-to-market value proposition, channel strategy and execution processes.Knowledgeable in building global sales & marketing teams from zero. Very familiar with: global regional cultural diversity and impact on operations, importance of PR & brand building, product/market positioning, channel programs/selection/training, introducing new products to new markets, marketing automation tools etc.Sales & Marketing focused but with an engineering education means understanding technology to a far deeper level than most.
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Svp Worldwide SalesCelona Jan 2022 - PresentCampbell, California, UsResponsible for all Sales Go To Market motions for Celona, the leader in Private 5G LAN for the Enterprise -
PrincipalMapache Capital Sep 2020 - Jan 2022Assisting start-up companies with go-to-market strategies, planning and investment capital
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Svp Worldwide SalesVersa Networks Jan 2018 - Sep 2020Versa offers a Software Defined Infrastructure platform which uniquely combines carrier-grade routing, advanced SD-WAN, Next-Gen Firewall and Unified Threat Management capabilities - all in a single software image which can reside on a low cost x86 appliance in a branch or a high-end HA configured appliances in a data center. Build for multi-tenancy and combining big data network analytics with single pane of glass management for all virtual network functions, Versa's Cloud IP platform is the solution of choice for Tier-1 service providers and Enterprises globally.
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Board MemberGalactic Exchange Mar 2016 - Jan 2018Menlo Park, Ca, UsCo-Founder -
Vp & General Manager (Xclaim Product Line)Ruckus Wireless Mar 2014 - Mar 2016Xclaim is a new product line from Ruckus Wireless aimed squarely at the fastest growing sector of the Wi-Fi market - the small business.
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Vp MarketingRuckus Wireless Aug 2011 - Mar 2014All aspects of marketing including Product Marketing, PR/AR, Events, Internal and External Training, Lead-Gen, Branding etc.
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Vp Worldwide SalesRuckus Wireless Aug 2005 - Aug 2011Multi-media Enterprise and Service Provider Wi-Fi Solutions
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Vp EmeaRiverbed Technology May 2004 - Aug 2005San Francisco, California, UsOpened the European operation of this hugely successful company which at its peak had a market cap in excess of $3Bn -
Northern European Sales DirectorPeribit Jun 2002 - May 2004UsOne of the pioneers of WAN Optimization. Acquired by Juniper for USD $337M -
Vp EmeaAlteon Websystems Sep 1998 - Mar 2002UsWorked with Alteon from start-up though hugely successful IPO and then acquisition by Nortel Networks for USD $7.8 Billion -
Major Accounts Sales Manager3Com 1996 - 1998Marlborough, Ma, Us -
Regional Sales MgrBytex 1993 - 1996UsInternational Sales Manager -
Regional SalesCabletron 1989 - 1991UsRegional Sales Manager -
Inside SalesMicom Borer 1987 - 1989
Rob Mustarde Education Details
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University Of BristolAeronautical Engineering -
Forest Secondary SchoolAeronautics
Frequently Asked Questions about Rob Mustarde
What company does Rob Mustarde work for?
Rob Mustarde works for Celona
What is Rob Mustarde's role at the current company?
Rob Mustarde's current role is SVP Worldwide Sales at Celona.
What schools did Rob Mustarde attend?
Rob Mustarde attended University Of Bristol, Forest Secondary School.
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