Marketing Strategy Consultant
Current
Freelance
Jul 2020 - Present
AeroLeads people directory · profile
Rob Novak Email & Phone Number
Strategic Marketing Executive
at
Freelance
2 work emails found
@prudential.com
1 phone found area 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Freelance
Role
Strategic Marketing Executive
Location
New York City Metropolitan Area, United States, United States
Who is Rob Novak? Overview
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Quick answer
Rob Novak is listed as Strategic Marketing Executive at Freelance, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at prudential.com, phone signal with area code 800, and a matched LinkedIn profile for Rob Novak.
Rob Novak previously worked as Marketing Strategy Consultant at Freelance and Principal Product Marketing Director, Helix by Q2 at Q2. Rob Novak holds Bachelor Of Journalism, Advertising from University Of Nebraska-Lincoln.
Company email context
Email format at Freelance
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{first_initial}{last}@prudential.com
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AeroLeads found 2 current-domain work email signals for Rob Novak. Compare company email patterns before reaching out.
Profile bio
About Rob Novak
I'm an omnichannel marketing and communications strategist and former advertising group account director with deep experience in the financial services sector. I've helped start-up businesses achieve over $100 billion in global sales and have led efforts for well-established businesses to maintain or regain industry leadership positions. I've led efforts to launch brands from scratch and relaunch a brand with a 100+ year legacy. I thrive on helping businesses articulate their core values and purpose in service to their customers, and rallying teams around them.Competencies: • Advertising• Media / public relations• Thought leadership development• Qualitative / quantitative research• Business / market intelligence• Internal / external communications
Listed skills include Integrated Marketing, Interactive Marketing, Marketing, Marketing Strategy, and 19 others.
Current workplace
Rob Novak's current company
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Freelance
12 roles · 27 years
Rob Novak work experience
A career timeline built from the work history available for this profile.
Principal Product Marketing Director, Helix By Q2
Feb 2023 - Sep 2023
Head Of Product Marketing, Issuer Solutions
Apr 2022 - Feb 2023
Vp, Strategic Marketing
- Led marketing team responsible for driving profitable growth across all of Prudential Retirement’s Investment and Pension Solutions (IPS) business lines: Pension & Longevity Risk Transfer, Stable Value funds and.
- Directed and advised on advertising, media & public relations, research, competitive & business intelligence, thought leadership and internal communications efforts in support of IPS businesses.
- Drove over $18 billion in institutional sales annually and contributed to a client retention rate of over 97%.
- Member of management team responsible for reorganization of Prudential Retirement marketing organization and integration with Prudential Group Insurance marketing and building a new strategic marketing team from the.
- Primary point of contact with senior executives/heads of businesses for all marketing and communications efforts.
- Drove expansion of marketing capabilities across teams, including new/streamlined processes, use of technology and adaptation to innovations within the business and industry, resulting in annual cost savings of over.
Jun 2017 - Jul 2020
Head Of Product Marketing
- Directed Marketing initiatives in support of Prudential Retirement’s Investment & Pension Solutions’ and Full Service Investments’ products and business objectives.
- Developed marketing strategies to create market awareness of Prudential’s solutions and promote Prudential’s leadership position in these markets as the provider of choice.
- Led team of nine Marketing Strategists, Marketing Planners and Copywriters in the successful execution of these strategies.
- Represented Retirement Marketing on the Editorial Board and Advertising Steering Council, two enterprise-wide activities led by Corporate Brand Marketing & Communications.
Mar 2016 - Jun 2017
Director, Marketing Strategy
- Led all Product Marketing initiatives to support Prudential’s Pension Risk Transfer (PRT) and Structured Settlements (SS) business objectives.
- Defined content and channel (off- and online) marketing strategies for PRT and SS marketing initiatives, ensuring alignment with Prudential’s brand-level activities and Retirement Marketing’s campaign integration.
- Partnered with PRT senior leadership team members to define a multi-year marketing strategy in support of business objectives.
- Collaborated with Retirement Marketing Operations, Competitive & Business Intelligence and Strategic Communications teams, multiple Prudential Retirement Centers of Excellence and Prudential corporate partners to.
- Developed communication plans to support and promote domestic and international PRT transactions, coordinating efforts between Prudential Retirement’s business teams, Prudential Global Communications.
- Managed team of three Marketing Planners and one Copywriter in the successful execution of these strategies and plans.
Nov 2013 - Mar 2016
Director, Account Services
- Directed brand advertising initiatives and developed marketing and communications strategies for Prudential Retirement and PGIM Asset Management campaigns, leading internal and external agency teams.
- Partnered with marketing teams within various Prudential business units to ensure advertising programs are developed and executed in support of business objectives.
- Oversaw advertising efforts for Retirement and PGIM Asset Management businesses, managing a budget of $6.2MM in 2013. Previously managed advertising efforts for Prudential’s Individual Life Insurance, Group Insurance.
- Built proficient knowledge in Institutional Retirement and Asset Management products (Pension/Longevity Risk Transfer, Income Solutions, Fixed Income strategies, etc.) and cascaded to Agency Creative, Media and.
- Liaison for internal agency with external and internal partners: Droga5, Global Communications, Digital Solutions Center, Global Strategic Research, Corporate Compliance/Law, and multiple business units.
- Managed two Account Executives and inter-departmental teams in the successful execution of these strategies.
Oct 2008 - Nov 2013
Associate Director, Marketing
Jan 2006 - Sep 2008
Sr. Account Executive
2005 - 2005
Account Supervisor
The Coopergroup
2003 - 2005
~2 yrs
Sr. Account Executive
2000 - 2003
~3 yrs
Account Executive
1999 - 2000
~1 yr
1 education record
Rob Novak education
-
University Of Nebraska-Lincoln
FAQ
Frequently asked questions about Rob Novak
Quick answers generated from the profile data available on this page.
What company does Rob Novak work for?
Rob Novak works for Freelance.
What is Rob Novak's role at Freelance?
Rob Novak is listed as Strategic Marketing Executive at Freelance.
What is Rob Novak's email address?
AeroLeads has found 2 work email signals at @prudential.com for Rob Novak at Freelance.
What is Rob Novak's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Rob Novak at Freelance.
Where is Rob Novak based?
Rob Novak is based in New York City Metropolitan Area, United States, United States while working with Freelance.
What companies has Rob Novak worked for?
Rob Novak has worked for Freelance, Q2, Fiserv, Prudential Financial, and Digitas.
How can I contact Rob Novak?
You can use AeroLeads to view verified contact signals for Rob Novak at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Rob Novak attend?
Rob Novak holds Bachelor Of Journalism, Advertising from University Of Nebraska-Lincoln.
What skills is Rob Novak known for?
Rob Novak is listed with skills including Integrated Marketing, Interactive Marketing, Marketing, Marketing Strategy, Digital Marketing, Direct Marketing, Digital Strategy, and Advertising.
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