Rob O'Connor Email & Phone Number

New York, NY, US

Collaborate closely with clients to understand their business objectives, unique positioning, competitive landscape and target audiences. Provide communications-related services that include brand strategy, advertising/marketing strategy (digital & traditional), creative brief development and consumer insights.Clients: Authentic Social, Devon Energy.

New York, NY, US

• Led organization’s brand advertising strategy, including positioning, creative development (digital & traditional) and media planning. Also managed corporate sponsorships, promotions and sports marketing efforts.
• Established core digital marketing strategy and programs that effectively supported key marketing initiatives. Brand awareness and client acquisition efforts included display, rich media, microsites, social and mobile.
• Partnered with business unit leaders and internal marketing teams to develop messaging and media strategies for digital and print B2B advertising efforts.
• Evaluated and implemented sponsorship efforts for sports, event and television properties, including Madison Square Garden, NFL Network, Golf Channel, NBC Sports, TBS and USA Network.
• Directed the development and implementation of advertising, media and promotional efforts for the Travelers Championship (PGA TOUR event). Partnered with CBS Sports and Golf Channel for on-site activation, on-air.

New York, NY, US

• Clients: Charles Schwab & Co., Volvo, Sirius Satellite Radio
• Led the strategic and creative development of new client acquisition advertising campaign for Charles Schwab active trader business. Also managed Institutional B2B effort, Gen X program targeting first time investors.
• Partnered with digital team to develop innovative online advertising initiatives for Charles Schwab in order to engage, acquire and retain select segments.
• Worked with media agency to implement media strategies and tactics for Charles Schwab brand awareness and acquisition advertising efforts.
• Managed creative development of integrated advertising effort (digital & traditional) for launch of the Volvo S40 sedan, V50 wagon and XC90 V8 sport utility vehicle.
• Directed brand awareness and subscriber acquisition campaigns for launch of Howard Stern on Sirius Satellite Radio. Efforts included digital and traditional advertising, guerilla marketing, events and in-store.

• Clients: Relief Band, The Miller Group
• Led new business effort for Relief Band motion sickness remedy. Presentation included brand positioning, creative strategy, market roll-out scenarios and media plan.
• Partnered with The Miller Group for Spectrum Sports Club new business pitch. Provided creative concepts, media recommendations and competitive analysis.Additional Clients: Best Buy, BBDO (New Business - Macy’s)

Los Angeles, California, US

• Clients: DirecTV, DirecTV DSL
• Managed creative development of DirecTV’s national branding and subscriber acquisition campaign. Also led local market tactical program and partnership marketing efforts with Blockbuster PPV, The NFL and AOL TV.
• Developed brand positioning and creative messaging strategy for launch of DirecTV DSL.

• Clients: Hardee's, Foster's Lager, RCN Telecommunications, FujiFilm
• Developed positioning and creative strategy for Hardee's consumer advertising campaign. Also managed regional and local market advertising and promotional initiatives.
• Managed creative development of Foster’s Lager national advertising campaign. Led effort for local market programs that included tactical advertising, promotions and in-store merchandising.
• Directed the strategic and creative development of integrated advertising program for launch of RCN’s phone, cable and Internet services. B2C and B2B efforts included traditional, digital and direct marketing.

B.S., Communications/Public Relations

Education record