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As the Chief Creative Officer of THE 3RD EYE, I lead a talented and diverse team of creatives, digital strategists, and producers who deliver impactful, data-driven, and culturally relevant campaigns for health and wellness clients. With 10 years of experience in the industry, I have a passion for storytelling, consumer experiences, and innovation that transforms customer insights into engaging and effective solutions.I joined THE 3RD EYE (formerly VS/BROOKS) as an intern and grew with the agency, becoming part of the leadership team that expanded the agency's revenue, client base, and brand awareness. I have contributed to the success of several major brands, such as Humana, CarePlus, Conviva Medical Centers, and CenterWell Senior Primary Care, by creating unique user experiences for 65+ audiences, developing data- and culturally-driven campaigns, and creating the right environment for creatives to thrive. My mission is to redefine health and wellness advertising by making it feel more relatable and attainable.
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Chief Strategy Officer (Cso)The 3Rd EyeMiami, Fl, Us -
Chief Strategy Officer (Cso)The 3Rd Eye Jan 2024 - PresentMiami, Florida, United StatesAs the Chief Strategy Officer (CSO) of THE 3RD EYE, I am responsible for developing and executing the company's overall strategy to drive growth and ensure long-term success. -
Chief Creative Officer (Cco)The 3Rd Eye Apr 2021 - Feb 2024Miami, Florida, United StatesAs CCO at THE 3RD EYE, I am responsible for managing and directing the creative, digital, and production teams and their output. I develop impactful, strategically focused creative that transforms customer insights into engaging, effective campaigns that balance the needs of both target audiences and brand business goals and objectives.Recent focus brands: Humana, CarePlus, Conviva Medical Centers, CenterWell Senior Primary Care• Creating unique user experiences for 65+ audiences increases access to healthcare foraging seniors in a digital world• Developing data- and culturally-driven campaigns to increase access to health care• Creating the right environment for creatives to thrive when taking on a new project• Designing websites for the next decade to streamline user experience in a mobile-firstworld• Drawing on cultural significance and traditions to produce authentic multiculturalcampaigns -
Creative StrategistVs/Brooks Jan 2018 - Apr 2021Miami/Fort Lauderdale Area -
Digital/Cx StrategistVs/Brooks Nov 2015 - Dec 2017Coral Gables, Fl -
Account ExecutiveVs/Brooks Jan 2015 - Oct 2015Roberto Canales -
Account CoordinatorVsbrooks Advertising Jun 2014 - Dec 2014Coral Gables, Florida -
Account Management InternThe 3Rd Eye May 2013 - Aug 2013Miami, Florida, United States
Rob Canales Skills
Rob Canales Education Details
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Communication, General
Frequently Asked Questions about Rob Canales
What company does Rob Canales work for?
Rob Canales works for The 3rd Eye
What is Rob Canales's role at the current company?
Rob Canales's current role is Chief Strategy Officer (CSO).
What is Rob Canales's email address?
Rob Canales's email address is rc****@****oks.com
What is Rob Canales's direct phone number?
Rob Canales's direct phone number is +130544*****
What schools did Rob Canales attend?
Rob Canales attended University Of Central Florida.
What skills is Rob Canales known for?
Rob Canales has skills like Social Media Marketing, Social Media, Leadership, Event Planning, Public Speaking, Teamwork, Microsoft Office, Social Networking, Powerpoint, Motivation, Marketing, Facebook.
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Robert Canales
Washington Dc-Baltimore Area4email.arizona.edu, gmail.com, gmail.com, arizona.edu -
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