Rob Long Email & Phone Number

Montreal, Qc, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Transitioned to tech, to help find and onboard an offshore development team and launch a robust and effective sprint process for the organization. In addition to the technology initiatives, I remained responsible for driving revenue and profit growth in Canada. I've led transformative projects that enhanced customer experience and drove conversion. Key successes include integrating an offshore development team and optimizing our flagship store in Vancouver, reflecting a strong blend of technical savvy and commercial insight.Accomplishments:-Pioneered technical strategies that significantly increased site conversion.-Managed all financial and marketing elements in Canada, achieving notable growth in revenue and profitability.-Excelled in leading a global, cross-functional team, leveraging data analysis and optimization tools to sharpen business performance.

Vancouver, Bc, Ca

As Chief Marketing Officer, I played a key role in driving the growth and success of Kits, taking the company from its infancy to a successful public offering within one year. My key responsibilities included building and leading a high-performing team, launching innovative marketing campaigns and optimizing marketing channels.

Singapore, Sg

Joined Dyson at the beginning of 2016 to build the Direct to Consumer (DTC) business for the Canadian market. Reporting to the President of Dyson Canada, my responsibilities extended broadly across the eCommerce website (DysonCanada.ca), the call centre, eCommerce marketplaces (eBay, Best Buy Marketplace), and Dyson retail stores. Opening the first Dyson retail store in Canada at Yorkdale Mall was a highlight, as well as working with incredibly talented folks, all over the world.

Pasadena, California, Us

Based in Shanghai, China and reporting to the CEO: Responsible for total eCommerce marketing and operations including: Digital advertising, product strategy, merchandising, conversion rate optimization, PR, social Media, customer experience and retention.Led the complete rebranding of EyeBuyDirect as well as the international expansion into Australia, Canada, and France. Achieved incredibly aggressive growth objectives and put EyeBuyDirect on-track to become a global leader in eyewear ecommerce.

Vancouver, British Columbia, Ca

Reporting to the COO: Responsible for the total sales and marketing with P&L ownership for both the US and UK markets Position Highlights:• Led the acquisition, engagement, and retention efforts using a variety of marketing techniques • Responsible for designing and executing a detailed campaign calendar• Communicated the website’s brand values and identity with consistency through multiple channels including public relations and social media• Managed & Analyzed critical data surrounding channel sales performance• Developed the messaging and positioning to maintain competitive differentiation and market leadership• Highlighted marketing opportunities based on market insights and competitive activity• Intimately understood customer needs, sales successes/challenges, and root causes• Created programmatic marketing efforts and offered compelling experiences for our customers • Measured and analyzed new and existing customer sales performance• Created sales and performance reports for the executive team• Managed and coached a high-performance team

Vancouver, British Columbia, Ca

Reporting to the Director of Acquisition & Retention: Built programs to enhance customer lifetime value and reduce churn. Primary tasks included: Email communication strategy, post purchase email cycle design and implementation, marketing inserts, customer recapture, survey design and administration, NPS, transactional communication, email cadence optimization, and database segmentation.

Vancouver, British Columbia, Ca

Reporting to the Director of Acquisition & Retention: General online marketing responsibilities for Clearly's portfolio of brands. Involved in many different marketing channels and initiatives including: Merchandising, affiliate marketing, email marketing, data analysis, report generation, SEM, SEO, competitive analysis, pricing, and campaign development

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing & International Business