I am the CEO and Co-founder of Additive.earth

As a member of the Tech South West Advisory Board, I contribute to shaping the strategic direction of the technology sector in the South West of England. This role involves collaborating with senior representatives from business and academia to foster innovation, growth, and sustainability within the regional tech ecosystem. By leveraging my experience in digital transformation and green finance, I support initiatives that enhance the sector's impact on the region's social, sustainable, and economic prosperity.

Environmental monitoring (Smart Biosphere), green finance (Ddesigned £50m natural capital fund), and nature-based solutions and digital transformation to address the climate emergency. Our critical role is developing breakthrough strategies in complex markets and supporting implementation in an accelerated timeframe to deliver impact.

Supporting the Biosphere Foundation with its commercialisation and digital transformation of natural capital, I played a pivotal role in delivering several key initiatives:- Developed the Biosphere Foundation's go-to-market strategy. Conducted pre-launch work on the £50m Natural Capital Impact Fund in collaboration with Vivid Economics (McKinsey & Co) and Investing for Good.- Secured the largest national ‘green economy’ funding award of £1.4m from the Community Renewal Fund.- Obtained over £2.5m in funding from EA, water companies, Innovate UK, and Defra, including support from the Natural Environment Investment Readiness Fund to test an emerging Saltmarsh Carbon Code.- Secured a three-year sponsorship agreement with Siemens, delivering a keynote speech at their Annual Engineering Conference in Berlin alongside their CEO.- Launched the Natural Capital Marketplace, an online trading platform for nature-based solutions using Siemens technology.- Introduced an environmental monitoring proof of concept, Smart Biosphere, utilising remote sensors, IoT, and machine learning based on Siemens technology.- Created commercial plans for developing regenerative aquaculture, engaging multiple government stakeholders, including MMO, CEFAS, Environment Agency, Natural England, and The Crown Estate.

Smarter Carbon®’s mission is the rapid decarbonisation of business across the South West; to reduce their costs, increase resilience through enhanced environmental credentials and help address the climate emergency.

Co-founded and led this curated global jewellery marketplace, connecting over 600 leading jewellery brands from 55 countries to consumers in 83 countries. Guided the company through multiple rounds of investment. Achievements:Took the business from concept to the world’s leading designer jewellery website. Led the business through over £2m of fundraising through multiple investment rounds. Operated as Marketing Director/eCommerce Director/Product Director and implemented product roadmap and international marketing strategy.

Digital marketing agency with offices in London and Devon and a team of 25, focusing on digital transformation and rapid revenue growth. Clients included Synergy Health PLC, Xchanging PLC, TUI, UBS, HP and Toyota. Exited business via MBO.

Momondo is an online travel comparison company which operates Cheapflights.com & Momondo.com. With offices in London and Boston, Priceline recently acquired the business for $550m. Achievements:Grew revenues from £2.8m to over £14m in three years. Managed a team of 65 & successfully planned and oversaw a corporate restructure and a company merger. Implemented a marketing strategy which saw consistent year-on-year traffic growth of over 100%. Responsible for the strategic partnerships with the major airlines, hotel & holiday groups. Disposed of holiday comparison business via a trade sale for £2.6m.

openDemocracy is a registered charity and independent global media website publishing up to 60 articles a week and attracting over 8 million visits per year. It provides a balanced analysis and perspective on the key global issues of our time. Achievements:Secured $5m funding from the Ford Foundation & over £1m from other sources and high net worth individuals. Transformed the marketing strategy and grew readership to over 2m. Implemented a subscription-based strategy to grow commercial revenues to 80% of the cost base.

AGENCY.COM was an OMNICOM-owned digital consulting agency with 500 people in 11 offices worldwide. They provided digital transformation and marketing services to world’s largest brands and latterly have become designory.com. Achievements:-Created the digital marketing division and grew new revenue stream to over £5m per year. Recruited and led a team of 120 through two acquisitions and one restructure. Led European digital transformation for the agency’s blue chip client base, including launching British Airway’s first e-commerce website.

World famous advertising and creative agency with over 6,500 staff in 114 offices worldwide.Achievements:Completed Saatchi & Saatchi’s infamous 18-month graduate training programme. Lead client digital strategy within Saatchi's European Interactive division at the very start of the Internet era. Grew billings from £2m to over £9m with award-winning digital marketing campaigns for clients including Toyota, Hewlett Packard, Columbia-TriStar and Proctor & Gamble. Youngest promoted manager in Saatchi & Saatchi’s history.

During university holidays and after graduating, I worked on superyachts all over the world, in positions ranging from a steward to deckhand, to the first mate. Crossed the Atlantic four times & was fortunate enough to meet some interesting people including John Paul Getty II, Steven Spielberg, Tom Hanks, Mauricio Gucci, Mick Jagger, and many others.