Having worked in brand marketing for over a decade I established my own consultancy in 2005, The Marketing Box(them box.co.uk), managing campaigns for clients based around a core principle of determining solid brand values and designing messaging and creative that articulates the brand proposition to give a distinct competitive advantage. My major experience is BTB, especially in IT solutions brand development, which continues to be my main area of work, and in the last two decades the brands I have created have generated over $400m of value. Highlights in the last four years have happened in the blockchain space (Gospel Technology), and developing launch strategies for a global services provider based around SAP SuccessFactors cloud HXM (iXerv.com).I'm currently CMO at Lighthouse Technology - which is leading the way in AI insights and effeciencies overlaid over IT environments.Over the years I have diversified into such areas as Employee Benefits, Recruitment Marketing, Finance and even an English Sparkling Wine (kingwood estate.com). My clients trust me to guide their strategy, deliver them a marketable and differentiated brand, and utilise my extensive trusted supplier network to manage and implement any marketing plans to the highest professional standards - without the considerable costs of employing a traditional marketing agency.In my early career I have worked both agency and client side with major consumer and B2B brands (corporate and product) and have personally managed over thirty new brand implementations from conception to delivery. According to my peers, my strengths lie in my ability to clarify a distinct brand advantage, a flair for briefing and developing great creative, and a passion and drive for simply making things happen. My relevant professional qualifications include an honours degree in Marketing and a first class diploma in sales promotion, and I have even managed to pick up a few marketing awards for my work along the way.Specialties:• Marketing planning• Brand strategy• USPs and value articulation• Creative briefing• Campaign management• Marcomms implementation• Online and community management strategy