Rob Peeler Email & Phone Number

State College, Pa, Us

University Park, Pa

In this role, I'm responsible for overseeing engagement through digital and multimedia communication efforts and the operations of our office. I develop and contribute to strategies that support strategic communications objectives of the college and its constituent units through content optimization at websites, in emails, through social media, and multimedia content. I also provide expert consulting and training on communications and marketing campaigns for the various academic departments… Show more In this role, I'm responsible for overseeing engagement through digital and multimedia communication efforts and the operations of our office. I develop and contribute to strategies that support strategic communications objectives of the college and its constituent units through content optimization at websites, in emails, through social media, and multimedia content. I also provide expert consulting and training on communications and marketing campaigns for the various academic departments, business units, and the college. Additionally, assess and implement various workflow efficiencies and ensuring that communications are in adherence to college and University goals, vision, and requirements. Show less

University Park, Pennsylvania, United States

Developed, created, built, and taught HDFS 497 (1 credit): Intro to Digital Communications – Social Media and Website Development. This course equips students with the essential tools to navigate the evolving digital communication landscape, fostering theoretical understanding and practical skills crucial for success in the modern professional world.Course Description:• Led an online, asynchronous course focusing on the contemporary landscape of digital communications, specifically… Show more Developed, created, built, and taught HDFS 497 (1 credit): Intro to Digital Communications – Social Media and Website Development. This course equips students with the essential tools to navigate the evolving digital communication landscape, fostering theoretical understanding and practical skills crucial for success in the modern professional world.Course Description:• Led an online, asynchronous course focusing on the contemporary landscape of digital communications, specifically social media, email, and website development.• Emphasized the increasing importance of these platforms for companies and non-profits in reaching their audience.• Positioned students to acquire foundational knowledge and skills for crafting effective communication campaigns through social media and websites.• Covered web accessibility standards to ensure inclusive content, imparting essential skills for the modern digital environment.• Guided students through the basics of creating and evaluating communication campaigns, enabling strategic thinking in digital outreach.• Provided hands-on experience crafting content tailored for various social media networks, email campaigns, and websites.Impact:• Empowered students with the knowledge and skills needed to utilize digital tools for effective communication in professional settings.• Facilitated an understanding of the broader implications of digital communication in contemporary society.Key Achievements:• Successfully designed a comprehensive course structure that aligns with industry trends and prepares students for the evolving demands of digital communication.• Enabled students to apply theoretical knowledge to practical scenarios, fostering the development of essential skills for effective digital communication campaigns.• Contributed to the university's commitment to excellence in education through innovative and relevant curriculum development. Show less

University Park, Pa

Responsible for creating high-production value content and supporting communications campaigns directed to a variety of audiences with a primary focus on online delivery of material through websites, email, and social media by optimizing, generating, and delivering content—written and visual—across channels.• Created college-wide and departmental social media initiatives and implemented Hootsuite social media management enterprise-wide to streamline over 50 social media accounts throughout… Show more Responsible for creating high-production value content and supporting communications campaigns directed to a variety of audiences with a primary focus on online delivery of material through websites, email, and social media by optimizing, generating, and delivering content—written and visual—across channels.• Created college-wide and departmental social media initiatives and implemented Hootsuite social media management enterprise-wide to streamline over 50 social media accounts throughout the college• Facebook year-over-year engagement doubled enterprise-wide and reached an additional 225 thousand users • Instagram year-over-year engagement nearly doubled enterprise-wide• Developed methods to track social media, print, and web campaign successes and failures utilizing analytics tools• Led monthly meetings with social media liaisons with a focus on social media best practices and connecting colleagues from all HHD departments and business units• Wrote and edited web, social media, email, and print copy for various campaigns• Acted as a liaison from the communications and marketing office to each of the college’s eight departments and additional units• Consult with clients to ensure communications needs are met for individual tasks and full marketing campaigns• Worked with multiple vendors and the HHD internal team to redesign and continually update the HHD website• Photographed events, student/faculty/staff profile photos• Filmed and edited various multimedia projects to support written content• Created and facilitated targeted email and digital ad campaigns• Developed web training course via Canvas for all HHD web managers• Trained users on how to use MailChimp, social media, website, Canva, and other communications-related tasks as needed Show less

University Park, Pa

Responsible for marketing and communications support for the Rock Ethics Institute, including project management of the new website design, filming, editing and publishing of interviews and promotional videos, social media management and content generation, and support of all audio/visual needs for the Institute. Additional responsibilities include design of and monitoring of digital signage, internal/external e-communication, website updates, training of Institute staff on technology and… Show more Responsible for marketing and communications support for the Rock Ethics Institute, including project management of the new website design, filming, editing and publishing of interviews and promotional videos, social media management and content generation, and support of all audio/visual needs for the Institute. Additional responsibilities include design of and monitoring of digital signage, internal/external e-communication, website updates, training of Institute staff on technology and digital media platforms, and supervision of graduate assistants and work study students. Show less

Philadelphia & Dc

Responsible for the management and development of 65+ MCAT, DAT, OAT and PCAT faculty members in Philadelphia, Washington, D.C., Delaware, Northern Virginia, and Baltimore. Duties included process innovation and improvement, customer service, hiring, training, scheduling, and budget management. • Ensured each customer received topnotch service at all points in the process by training employees as demonstrated by a 20% increase in the commitment to service … Show more Responsible for the management and development of 65+ MCAT, DAT, OAT and PCAT faculty members in Philadelphia, Washington, D.C., Delaware, Northern Virginia, and Baltimore. Duties included process innovation and improvement, customer service, hiring, training, scheduling, and budget management. • Ensured each customer received topnotch service at all points in the process by training employees as demonstrated by a 20% increase in the commitment to service excellence rating• Co-developed and piloted an initial series of online recruitment events using Adobe Connect• Developed a new model of recruiting faculty for specific classes that was then adopted nationwide• Co-developed an online employee transfer tool for relocating faculty who wanted to teach in another location • Developed a time tracker tool for faculty that was implemented locally, and then successfully adopted by the rest of the company• Conducted faculty audition process for new applicants and lead initial interview process for candidates• Observed faculty (via virtual connection or video), delivered feedback, and created performance improvement plans Show less

State College, Pennsylvania Area

Extensive experience training instructors and teaching standardized test preparation classes to deliver undergraduate and graduate level test preparation courses and private tutoring for standardized admissions tests.• Restructured instructor training program and developed teacher-to-teacher mentoring program for Central Pennsylvania• Created intranet site for Central Pennsylvania Kaplan Faculty & Staff to optimize digital communication• Executed teacher classroom… Show more Extensive experience training instructors and teaching standardized test preparation classes to deliver undergraduate and graduate level test preparation courses and private tutoring for standardized admissions tests.• Restructured instructor training program and developed teacher-to-teacher mentoring program for Central Pennsylvania• Created intranet site for Central Pennsylvania Kaplan Faculty & Staff to optimize digital communication• Executed teacher classroom observations and evaluations• Assisted in developing promotional efforts for semiannual practice test event (1,000+ registrants) Administered Law School, Graduate School, Business School, and Medical School Admissions Seminars Show less

State College, Pennsylvania Area

Taught and tutored high school, college and, nontraditional students, using Kaplan’s methods and programs.• Delivered live courses for SAT, GRE, GMAT and LSAT with exceptional evaluations for expertise and service. • Tutored students in-person and online for GRE, GMAT and LSAT• Extensive experience teaching and advising domestic, international, and adult learners, and students with learning disabilities• Taught modified SAT curriculums for the Summer Study program held at… Show more Taught and tutored high school, college and, nontraditional students, using Kaplan’s methods and programs.• Delivered live courses for SAT, GRE, GMAT and LSAT with exceptional evaluations for expertise and service. • Tutored students in-person and online for GRE, GMAT and LSAT• Extensive experience teaching and advising domestic, international, and adult learners, and students with learning disabilities• Taught modified SAT curriculums for the Summer Study program held at Penn State • Created modified syllabus and taught GRE course for the McNair Scholars program at Penn State Show less

State College, Pennsylvania Area

OfficeDiggs, Inc. was a woman-owned enterprise that included 24-7 Exhibits under its corporate umbrella. The company focused on web 2.0 development and educating the public on web 2.0 technologies.• Managed freelance staff of editors, graphic artists, and programmers• Developed the prototype design of 24-7 Exhibits version 2 and implemented Search Engine Optimization• Co-created and managed the Digital Vitae™ project to help students and professionals assess core employment… Show more OfficeDiggs, Inc. was a woman-owned enterprise that included 24-7 Exhibits under its corporate umbrella. The company focused on web 2.0 development and educating the public on web 2.0 technologies.• Managed freelance staff of editors, graphic artists, and programmers• Developed the prototype design of 24-7 Exhibits version 2 and implemented Search Engine Optimization• Co-created and managed the Digital Vitae™ project to help students and professionals assess core employment competencies• Designed and delivered educational workshops to Penn State student organizations• Created website video tutorials for client training• Prepared and presented technical demos to potential investors and clients• Implemented marketing efforts in the following media outlets: print, radio, Google Adwords, and social media Show less

Pottstown, Pennsylvania

Managed a store that grossed 1M annually, and raised store annual evaluation to an “A” -- the highest rating in quality, cleanliness, and service, respectively, during the annual inspection.• Evaluated and trained both new and tenured employees on a daily basis• Developed weekly schedules for a team of 80+ employees• Reduced labor costs and simultaneously increased revenue by 10%

Master Of Education - Med, Learning, Design, And Technology, 4.0

B.S., Computer Engineering

High School Diploma, College Prep

Activities and Societies: Science Club, History Club