Rob Perna Email & Phone Number

Los Angeles, CA, US

• PRIMARY CLIENTS SERVED:
• DreamWorks Animation SKG – Home Entertainment Division - Owned the monthly Forecast and Annual Plan process - Authored the Monthly Ops Review presentations for company-wide meetings - Developed digital pricing strategy.
• Universal Music Group - Prepared the Annual Operating Plan and bi-weekly Forecasts for the business unit - Established bottom-up departmental budgets for team leaders to track performance - Explained all P&L and Cash.
• Feeld (Dating App) - Created a weekly report of key SaaS metrics to track actuals and forecast future weeks for the Executive team (i.e. Unique Installs, User Retention & Reactivation, Active Users, etc…) - Built new.
• LiveStyle Inc (Ticketing and Concert Promotion) - Consolidated month end Financial Statements and created reporting packages for Sr Mgmt - Worked with external auditors to answer any questions and provide variance.
• Breathe Addiction Healing Centers - Created new Financial Statement Forecast models that previously did not exist - Responsible for quarterly and year-end Financial Statement Reporting packages - Built pro-forma.

Studio City, California, US

• Responsible for all aspects of financial and strategic planning, new business evaluation and financial reporting for the company. Led the financial forecast process and designed reporting for the executive team to.
• Supervised and led the financial planning and analysis process - Developed 5 Year Plan model and financials (presented to Hallmark Cards Board of Directors) - Designed all financial models for the annual plan, monthly.
• Collaborated with CEO/CFO to design financial materials and analysis that communicate the business to internal and external parties - Wrote financial script for quarterly earnings call with stockholders/investors.
• Evaluated business strategy and new business opportunities for the following: - Program acquisitions (movies, mini-series, and series), original productions (movies, daytime, and primetime series), Hallmark Movie.
• Negotiated DVD and Digital distribution deal for owned content with Cineverse (Cinedigm)

Santa Monica, California, US

• Evaluated the home entertainment operational strategy through financial planning, analysis, and special projects. Advised senior management of any necessary content acquisitions or cost savings initiatives needed to.
• Managed all facets of the annual operating plan, monthly forecast, capital budget, and five-year strategic plan for: - UMG: $2.5B in sales for 25+ label partners, $40M in overhead for 400+ employees in 11 regional.
• Responsible for the acquisition of 3rd party studio partners (content) distribution rights by: - Created complex financial models that analyze each potential new studio's impact on EBITDA contribution, cash flow, ROI.
• Served as a key team member on VE's purchase of Genius Products (VE's biggest competitor at the time): - Built pro-forma financial statements to determine the purchase price, the financial impact, and the risks of the.
• Designed a sales reporting system to track each studio partners performance by title and by customer. This provided reporting transparency to our 3rd party studio partners and allowed the VE sales & marketing teams to.
• Developed PowerPoint decks for business development and strategic planning presentations, 3rd party partner meetings, and to pitch new business initiatives to UMG corporate for approval

Burbank, CA, US

Worldwide, OO

Worldwide, OO