Rob Perna Email & Phone Number

Los Angeles, Ca, Us

PRIMARY CLIENTS SERVED:• DreamWorks Animation SKG – Home Entertainment Division - Owned the monthly Forecast and Annual Plan process - Authored the Monthly Ops Review presentations for company-wide meetings - Developed digital pricing strategy analysis used by DWA executives to maximize profits• Universal Music Group - Prepared the Annual Operating Plan and bi-weekly Forecasts for the business unit - Established bottom-up departmental budgets for team leaders to track performance - Explained all P&L and Cash Flow variances to UMG Corporate• Feeld (Dating App) - Created a weekly report of key SaaS metrics to track actuals and forecast future weeks for the Executive team (i.e. Unique Installs, User Retention & Reactivation, Active Users, etc…) - Built new Budget and Forecast models, utilizing SaaS metrics and growth targets to project Revenue - Spearheaded a cost savings initiative resulting in a $4M reduction to Overhead costs - Completed quarterly Forecasts and the Annual Budget by interfacing directly with Ops Management - Prepared P&L variances explanations and submitted to Sr Management on a monthly basis• LiveStyle Inc (Ticketing and Concert Promotion) - Consolidated month end Financial Statements and created reporting packages for Sr Mgmt - Worked with external auditors to answer any questions and provide variance explanations - Created presentations for Investor meetings and quarterly Board of Directors meetings - Responsible for the ERP financial reporting and accounting System Implementation• Breathe Addiction Healing Centers - Created new Financial Statement Forecast models that previously did not exist - Responsible for quarterly and year-end Financial Statement Reporting packages - Built pro-forma Financial Statements to determine the purchase price of 2 additional facilities

Studio City, California, Us

Responsible for all aspects of financial and strategic planning, new business evaluation and financial reporting for the company. Led the financial forecast process and designed reporting for the executive team to provide a meaningful and timely snapshot of operations. Assessed the viability of new business opportunities, including programming acquisitions and amended affiliation agreements.• Supervised and led the financial planning and analysis process - Developed 5 Year Plan model and financials (presented to Hallmark Cards Board of Directors) - Designed all financial models for the annual plan, monthly forecasting, and new business development - Established bottom-up departmental budgets and facilitated monthly reviews allowing the executive team to track their actual performance and manage their team - Prepared financial statements for monthly reviews with CEO/CFO• Collaborated with CEO/CFO to design financial materials and analysis that communicate the business to internal and external parties - Wrote financial script for quarterly earnings call with stockholders/investors - Responsible for Creating PowerPoint presentations for the following: Board of Directors meetings, Credit Ratings Agency (S&P) meetings, Investors, Bankers valuations, Senior Management presentations• Evaluated business strategy and new business opportunities for the following: - Program acquisitions (movies, mini-series, and series), original productions (movies, daytime, and primetime series), Hallmark Movie Channel development (new channel), TV Distribution agreement structures• Negotiated DVD and Digital distribution deal for owned content with Cineverse (Cinedigm)

Santa Monica, California, Us

Evaluated the home entertainment operational strategy through financial planning, analysis, and special projects. Advised senior management of any necessary content acquisitions or cost savings initiatives needed to meet operational and financial goals. Executed financial reporting responsibilities, including; budgeting/forecasting, sales reporting, and the review of monthly financial statements.• Managed all facets of the annual operating plan, monthly forecast, capital budget, and five-year strategic plan for: - UMG: $2.5B in sales for 25+ label partners, $40M in overhead for 400+ employees in 11 regional offices - VE: $250M in sales for 40+ studio partners, $14M in overhead for 65 employees• Responsible for the acquisition of 3rd party studio partners (content) distribution rights by: - Created complex financial models that analyze each potential new studio's impact on EBITDA contribution, cash flow, ROI and NPV - Advised senior management to green-light new studio distribution deals that meet operational and financial objectives (all of these deals generated $9M+ of annual EBITDA) - Worked closely with business affairs to negotiate key contract terms• Served as a key team member on VE's purchase of Genius Products (VE's biggest competitor at the time): - Built pro-forma financial statements to determine the purchase price, the financial impact, and the risks of the transaction - Created proposal seeking UMG corporate approval to negotiate the purchase• Designed a sales reporting system to track each studio partners performance by title and by customer. This provided reporting transparency to our 3rd party studio partners and allowed the VE sales & marketing teams to operate efficiently and effectively• Developed PowerPoint decks for business development and strategic planning presentations, 3rd party partner meetings, and to pitch new business initiatives to UMG corporate for approval

Burbank, Ca, Us

Worldwide, Oo

Worldwide, Oo