Rob Pettit Email & Phone Number

New York, New York, Us

T-Mobile, 2019—PresentAgency of record for T-Mobile’s customer communications, spanning traditional wireless, Metro by T-Mobile pre-paid and T-Mobile for Business B2B customers. < Introduced and implemented a modular design system to increase efficiency and efficacy of T-Mobile email marketing. Currently in process of being applied across the organization.< Created of a go-to-market strategy for T-Mobile for Business’s Higher Education sector. Lenovo Account Leadership 2018—2020Led the client relationship for web strategy, design and technology with the world’s largest PC manufacturer. Included both consumer and B2B web experiences.< Launched the Data Center Group website with a new strategic approach, design direction and content management system. Created a comprehensive customer journey and content strategy for B2B business decision makers.< Informed the improvement of direct-to-consumer commerce on Lenovo.com through end-user research, site data analytics and industry benchmarking. Mapped all inputs into a comprehensive customer experience journey map and identified key moments of consumer frustration and confusion, resulting in a new UX approach and design expression.Microsoft Consumer Account Leadership, 2015—2018Responsible for the web and CRM work with Microsoft’s consumer products including Windows, Surface, Xbox, HoloLens and Microsoft in Education.

FITCH is a global retail strategy and design firm with more than 40 years of experience in creating world class brand experiences. Ranked as a “Design Firm of the Year” by design:retail magazine from 2010 to 2014, the agency works with a spectrum of clients, from traditional retailers to manufacturers and service organizations. Responsible for managing a team of 10 Business Development, Client Service and Operations professionals across the North America design studios. - Created the Client Development practice by combining New Business Development, Client Service and Operations into one team focused on client growth and satisfaction.- Spearheaded omnichannel retail efforts for FITCH by serving on the WPP & Intel Retail Committee and participating in “Futurecasting for Retail in 2020.”- Achieved 2013 company sales goals by signing $1 million in new opportunities with Michelin, Philips, Walgreens and Intercontinental Hotels Group.

Columbus, Oh, Us

Led a multidisciplinary team of 14 account, strategy, creative and technology professionals to deliver results-oriented digital marketing focused on the client’s business needs. Responsible for $7 million in revenue through the growth of existing client relationships and new business development at the #4 agency on the Ad Age 2011 Agency A-List. - Launched Facebook storefronts for 10 P&G brands under a test and learn plan to explore opportunity of social commerce. - Developed a campaign to quickly grow the Bush Brothers Facebook community by combining an innovative TV commercial with a Facebook application where consumers could “Make Duke An Offer” to buy the family’s famous secret recipe for baked beans, resulting in more than 50,000 Likes in 2 weeks. - Developed a digital strategy for Quaker Oats that focused on opportunities in social media, mobile marketing and eCommerce to propel the 150 year old company into the 21st century.

Columbus, Oh, Us

Responsible for the client relationship management and digital marketing strategy for a variety of tier-one Consumer Packaged Goods clients that resulted in $4.6 million of annual revenue for the company. Part of the team that grew the CPG practice into the largest portfolio of business within four years. Supervised and mentored four account strategists and project managers to ensure superior client service and project delivery.- Managed a $3 million re-design of the Scotts Miracle-Gro web site that included primary consumer research, strategic platform development, information architecture, creative concepting and integration with the ATG technical platform; evolved the digital marketing approach from product-centric to consumer-centric, focused on consumer needs in lawn and garden which served as a precursor to a re-organization of the company into a consumer-focused structure.- Exploded the growth of Gain (P&G household care brand) online in six months from a single English-language product web site to a bilingual web site, mobile site, Facebook page and Twitter handle, along with display media and email. Grew the Facebook “Like” community from 1,000 people to 350,000+ in that time period.

Owned and operated a marketing communications consulting firm offering senior level strategic planning and project management in a cost effective manner to businesses and organizations of varying industries.Clients included The Ohio State University Medical Center, Lightborne, a boutique video production house in Cincinnati, and The Ohio Grape Industries Committee, a division of the Ohio Department of Agriculture.• Developed a strategic plan for OSU Medical Center’s Web properties and project managed the re-design and re-launch of the organization’s main consumer sites, includingmedicalcenter.osu.edu and www.jamesline.com.• Designed a marketing initiative for Lightborne to introduce the company’s digital signage capabilities to the retail industry at Global Shop 2003, followed by direct marketing andeducational seminars for retail design firms, retailers and industry trade publications.• Launched the first Web site for the Ohio Grape Industry Committee to communicate with Ohio grape growers and to raise interest among consumers for Ohio wines and wineries.

Managed the operations of the 17-person interactive discipline within Lord, Sullivan and Yoder, a business-to-business agency. Team included Account Managers, Interface Designers and Developers, all working to produce a broad range of digital applications. Responsible for new business development, client strategic planning, project process optimization, resource allocation and human resources operations.

Responsible for primary client communications and creative team direction for the company’s traditional store planning and e-retailing initiatives. Guided projects from strategic planning through design and implementation, leveraging RPA’s full capabilities.

Columbus, Oh, Us

Performed product marketing for the New Media & Internet Solutions department, identifying new ways to use interactive applications in the business setting. Examined client communications needs, estimated budgets and time lines and wrote scope of work proposals. Supervised five project managers who handled client plans and delivery.

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Directed a creative team in the development and production of multimedia segments for CompuServeCD, the first CD-ROM periodical connected to an online service.

Columbus, Ohio, Us

Segment/promotions producer and affiliate station relations coordinator for the nationally syndicated television program Life Choices. Established and managed US Healthstar Productions as a revenue generating subsidiary of the not-for-profit parent company and managed relationships with five partnerhospitals, producing TV commercials.

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Produced educational and promotional video materials for one of the Midwest’s largest health care organizations. Responsible for projects from concept inception to program completion. Wroteproposals, developed scripts, hired crews, directed location shoots and supervised final edits.