Strategic Marketing ManagerResponsible for managing the strategic planning process for the global Engine business. Includes process development and refinement, market intelligence gathering, and plan development with various entities/businesses around the world. Business strategy development and assessment of market and industry attractiveness, competitive advantage, market share, competitor analysis and value chain analysis.

Regional Strategy DeploymentProduct Line Business PerformanceNew Business Opportunity DevelopmentNew Product Development (NPD) New Product Introduction (NPI)Consistently delivered financial results managing portfolio of sensors completing multiple new product introductions, maintaining mature products and rationalizing other products to accelerate growth and financial performance.Implemented cross-functional marketing campaigns within target market segments increasing new design opportunities and product sales for focus products. Achieved significant revenue from price actions, managed published price list and completed annual and multi-year pricing contracts.Developed strategic account relationships leading to new product opportunity, improved quality issue resolution and delivery performance gains leading to significantly better customer satisfaction and financial performance.

Launched multiple products utilizing corporate new product introduction process entering a target high growth market segment.Excelled in fast tracking new product development bringing products to market more quickly. Managed annual strategic planning process and strategic plan development.Designed brand strategy building market awareness and positioning.Established pricing strategy and managed special pricing approvals.Developed international opportunities in several countries including France, UK, China, India.Created market entry plans utilizing M&A, and product development. Assessed market opportunities analyzing market value chain, value proposition, competitive landscape, market definition and segmentation.Managed company wide new idea event using social-media leveraging third party software.Developed organizational model redesigning sales team accelerating growth of focus products. Completed corporate Six Sigma Green Belt training and project analyzing marketing excellence. Developed market entry plan utilizing RFID technology application for the food processing industry utilizing Creative Business Value, Design for Six Sigma tool.