Rob Pierson

Rob Pierson Email and Phone Number

Driving growth for startups and nonprofits @
Rob Pierson's Location
San Francisco Bay Area, United States
Rob Pierson's Contact Details
About Rob Pierson

Rob Pierson is a Driving growth for startups and nonprofits at Piercing Digital. He possess expertise in non profits, strategic communications, social networking, social media, blogging and 17 more skills. He is proficient in French, Spanish, Arabic and Hebrew. Colleagues describe him as "My organization has known Rob Pierson for several years, from his time teaching Members of Congress about online outreach strategies through his current role as a digital marketing consultant. Rob has been, and continues to be, one of the most creative, knowledgeable, and thoughtful people we have worked with. Most recently, my nonprofit convened a group of experts to review and evaluate the use of social media in Congress for one of our most well-known and high-profile research… Show more" and "I worked with Rob when he was with Beaconfire. With Rob's help, we were able to strengthen our online advocacy program and engage our supporters in new, innovative ways. His creativity and strategic insights were incredibly helpful in helping us to achieve our goals. He is a smart online marketer and delivered results time and time again."

Rob Pierson's Current Company Details
Piercing Digital

Piercing Digital

Driving growth for startups and nonprofits
Rob Pierson Work Experience Details
  • Piercing Digital
    Founder And Principal Consultant
    Piercing Digital Nov 2013 - Present
    Washington D.C. Metro Area
    I specialize in help grow startups and nonprofits by optimizing their tactics and funnels for lead acquisition, conversion and customer retention.Available services include:* Growth marketing strategy and implementation* Email Copywriting, Implementation, Automation and Reporting* Website Optimization and A/B Testing* Analytics Customization and Data Analysis (Omniture SiteCatalyst, Google Analytics, SQL) * Search Engine Optimization (SEO)* Search Engine Marketing (SEM)* Social Media Strategy* Content Management System (CMS) customization, specializing in Drupal and Wordpress
  • Trustify
    Growth Marketing
    Trustify Mar 2015 - Sep 2015
    Washington, Dc
    Trustify lets you hire a your own trustworthy and affordable private detective, on-demand, and observe their investigation as it happens on your smartphone. As the first person to join the company, I took Trustify from a concept to a streamlined service. I led the development of the initial web, CRM and iOS/Android apps, collaborating with a remote IT team in Vietnam. Eventually, I built out product, operational and marketing teams for the company once we'd achieved product market fit and raised several rounds of funding. ACHIEVEMENTS* Consistent 50% + MoM revenue growth, on track for several million in annualized revenue* Fundraising successes that allowed for hiring several dozen full-time employees* Mentions in CNN, Washington Post, Wired, others
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  • Bellhops
    Growth Marketing
    Bellhops May 2014 - Oct 2014
    Chattanooga, Tn
    * Grew Year over Year sales by 10x, leading to awards including $200K for Miller Lite Startup Competition* Established digital advertising strategy and affiliate marketing program, channels which came to account for 50% of sales* Interviewed with potential investors on company's marketing strategy, leading to $6M investment* Developed company-wide templates and systems for monitoring aggregate and per channel sales* Managed nation-wide network of 100+ contractors, established new mechanisms and reporting, leading to 25% increase in KPIs* Implemented comprehensive A/B testing program, leading to significant performance gains across earned, owned, and paid channels
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  • American Jewish World Service
    Director Of Digital Communications
    American Jewish World Service Apr 2013 - Oct 2013
    New York
    Led digital team and consultants, prioritizing manpower and online assets to meet organizational goals * Expanded audiences and revenue, including 300% growth in donations from weekly email publication * Grew ad-based traffic by 250% without increasing media spend * Overhauled processes for scheduling, analytics and Quality Assurance of email, web and social content * Oversaw responsive homepage redesign and implementation of streamlined API-based forms * Implemented rigorous A/B testing email program, resulting in click through rates increasing over 30%
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  • Beaconfire Consulting
    Interactive Marketing Consultant
    Beaconfire Consulting Dec 2010 - Apr 2013
    Provided data-driven marketing recommendations and project management to our nonprofits client, leveraging analytics to grow advertising ROI and increase KPI performance. * Led teams in the full cycle of website development and marketing projects, from proposal development to on-time launch, with budgets up to $100K. (Example: http://bit.ly/1C46Ads)* Presented senior staff at client organizations with contextualized, actionable analysis / recommendations using Adobe Omniture / SiteCatalyst, Google Analytics, and other tools* Developed behaviorally targeted emails that led to email-based traffic increasing by over 300% and visitor engagement KPIs increasing over 200%* Subject Matter Expert in website analytics and A/B testing/optimization
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  • House Democratic Caucus
    Director Of New Media
    House Democratic Caucus May 2009 - Mar 2011
    Washington, Dc
    As the head of online initiatives for the House Democratic Caucus in the United States Congress, I provided trainings to Members of Congress and their staff in how to leverage online channels to engage with and build support among their the constituents. RESPONSIBILITIES* Led trainings and seminars for Representatives and their staff* Launched and led an Congressional task force to encourage Democratic Members of Congress to take better advantage of social networking opportunities.* Oversaw team of 5 new media fellows who developed custom applications for monitoring social media activities of Congressional offices, produced online videos, and crafted blog posts.
  • Us Congress
    Online Communications Director
    Us Congress May 2004 - May 2009
    Washington, Dc
    Managing and creating website content, enewsletters, blog posts and other mass communications for Congressman Mike Honda, Representative of Silicon Valley. The website I managed was awarded more honors by the Congressional Management Foundation than any other office in the House of Representatives.
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  • Young Professionals In Foreign Policy
    Vice President Of Technology
    Young Professionals In Foreign Policy 2004 - 2008
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  • U.S. Senator Charles E. Schumer
    Media Intern
    U.S. Senator Charles E. Schumer Jan 2004 - May 2004

Rob Pierson Skills

Non Profits Strategic Communications Social Networking Social Media Blogging Marketing Communications Political Campaigns Nonprofits Email Marketing Advertising Web Analytics Online Marketing Google Analytics Training Social Media Marketing Web Content User Experience Interactive Marketing Seo Digital Marketing Politics Strategy

Rob Pierson Education Details

Frequently Asked Questions about Rob Pierson

What company does Rob Pierson work for?

Rob Pierson works for Piercing Digital

What is Rob Pierson's role at the current company?

Rob Pierson's current role is Driving growth for startups and nonprofits.

What is Rob Pierson's email address?

Rob Pierson's email address is pi****@****ail.com

What is Rob Pierson's direct phone number?

Rob Pierson's direct phone number is +191491*****

What schools did Rob Pierson attend?

Rob Pierson attended Reed College.

What are some of Rob Pierson's interests?

Rob Pierson has interest in Facebook, Yelp, Yoga, Politics, Rock Climbing, Technology, Facebook Ads, Twitter, Social Media, Pandora Radio.

What skills is Rob Pierson known for?

Rob Pierson has skills like Non Profits, Strategic Communications, Social Networking, Social Media, Blogging, Marketing Communications, Political Campaigns, Nonprofits, Email Marketing, Advertising, Web Analytics, Online Marketing.

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