Rob Pierson Email & Phone Number

Washington D.C. Metro Area

I specialize in help grow startups and nonprofits by optimizing their tactics and funnels for lead acquisition, conversion and customer retention.Available services include:* Growth marketing strategy and implementation* Email Copywriting, Implementation, Automation and Reporting* Website Optimization and A/B Testing* Analytics Customization and Data Analysis (Omniture SiteCatalyst, Google Analytics, SQL) * Search Engine Optimization (SEO)* Search Engine Marketing (SEM)* Social Media Strategy* Content Management System (CMS) customization, specializing in Drupal and Wordpress

Washington, Dc

Trustify lets you hire a your own trustworthy and affordable private detective, on-demand, and observe their investigation as it happens on your smartphone. As the first person to join the company, I took Trustify from a concept to a streamlined service. I led the development of the initial web, CRM and iOS/Android apps, collaborating with a remote IT team in Vietnam. Eventually, I built out product, operational and marketing teams for the company once we'd achieved product market fit and raised several rounds of funding. ACHIEVEMENTS* Consistent 50% + MoM revenue growth, on track for several million in annualized revenue* Fundraising successes that allowed for hiring several dozen full-time employees* Mentions in CNN, Washington Post, Wired, others

Chattanooga, Tn

* Grew Year over Year sales by 10x, leading to awards including $200K for Miller Lite Startup Competition* Established digital advertising strategy and affiliate marketing program, channels which came to account for 50% of sales* Interviewed with potential investors on company's marketing strategy, leading to $6M investment* Developed company-wide templates and systems for monitoring aggregate and per channel sales* Managed nation-wide network of 100+ contractors, established new mechanisms and reporting, leading to 25% increase in KPIs* Implemented comprehensive A/B testing program, leading to significant performance gains across earned, owned, and paid channels

New York

Led digital team and consultants, prioritizing manpower and online assets to meet organizational goals * Expanded audiences and revenue, including 300% growth in donations from weekly email publication * Grew ad-based traffic by 250% without increasing media spend * Overhauled processes for scheduling, analytics and Quality Assurance of email, web and social content * Oversaw responsive homepage redesign and implementation of streamlined API-based forms * Implemented rigorous A/B testing email program, resulting in click through rates increasing over 30%

Provided data-driven marketing recommendations and project management to our nonprofits client, leveraging analytics to grow advertising ROI and increase KPI performance. * Led teams in the full cycle of website development and marketing projects, from proposal development to on-time launch, with budgets up to $100K. (Example: http://bit.ly/1C46Ads)* Presented senior staff at client organizations with contextualized, actionable analysis / recommendations using Adobe Omniture / SiteCatalyst, Google Analytics, and other tools* Developed behaviorally targeted emails that led to email-based traffic increasing by over 300% and visitor engagement KPIs increasing over 200%* Subject Matter Expert in website analytics and A/B testing/optimization

Washington, Dc

As the head of online initiatives for the House Democratic Caucus in the United States Congress, I provided trainings to Members of Congress and their staff in how to leverage online channels to engage with and build support among their the constituents. RESPONSIBILITIES* Led trainings and seminars for Representatives and their staff* Launched and led an Congressional task force to encourage Democratic Members of Congress to take better advantage of social networking opportunities.* Oversaw team of 5 new media fellows who developed custom applications for monitoring social media activities of Congressional offices, produced online videos, and crafted blog posts.

Washington, Dc

Managing and creating website content, enewsletters, blog posts and other mass communications for Congressman Mike Honda, Representative of Silicon Valley. The website I managed was awarded more honors by the Congressional Management Foundation than any other office in the House of Representatives.