Robert Recker, Ba-Economics Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

Charlotte, North Carolina Area

Charlotte, North Carolina Area

Led team of marketing campaign specialists fulfilling and executing all 1-to-1 customer marketing efforts from end-to-end, including direct mail, email, loyalty, and new store marketing. Directed planning, budgeting, targeting, execution, testing, analytics, and refinement process for direct mail program through hands-on effort. Partnered with internal creative, production and analytics teams as well as external marketing database, mail house, print and email vendors to conduct A/B testing… Show more Led team of marketing campaign specialists fulfilling and executing all 1-to-1 customer marketing efforts from end-to-end, including direct mail, email, loyalty, and new store marketing. Directed planning, budgeting, targeting, execution, testing, analytics, and refinement process for direct mail program through hands-on effort. Partnered with internal creative, production and analytics teams as well as external marketing database, mail house, print and email vendors to conduct A/B testing and campaign execution. Drove project management for external marketing database vendor.-Steered team on all multi-channel strategic marketing campaigns from end-to-end for 2,000+ campaigns annually while driving incremental revenue of $150 million each year with hold-out group for accurate ROI calculation.-Grew and optimized use of 125 million direct mail and 2 billion email contacts annually by making recommendations for improving, scaling back, or discontinuing unsuccessful campaigns, and supporting data-driven 'test & learn' culture around modeling, segmentation, channel, format, offer and content testing.-Led customer database migration and ongoing project management for external marketing database service provider.-Launched new mover program generating incremental sales of ~$9M dollars on annualized basis.-Collaborated with the analytics and finance teams to maximize communication strategy by marketing channel. Show less

Charlotte, North Carolina Area

Managed storewide and vendor advertising direct mail programs for 305 stores in 16 Southern states with annual mail volume in excess of 150M pieces and company revenue of $4.2B. Headed entire lifecycle of marketing campaigns from budgeting to customer selection, campaign execution, analytics, and refinement for Direct Mail, Email, and SMS marketing programs.-Maximized ROI which led to incremental sales of over $13M as result of enhancing strategic targeting of customers for direct mail… Show more Managed storewide and vendor advertising direct mail programs for 305 stores in 16 Southern states with annual mail volume in excess of 150M pieces and company revenue of $4.2B. Headed entire lifecycle of marketing campaigns from budgeting to customer selection, campaign execution, analytics, and refinement for Direct Mail, Email, and SMS marketing programs.-Maximized ROI which led to incremental sales of over $13M as result of enhancing strategic targeting of customers for direct mail using RFM model.-Launched email and text messaging programs from ground up and increased profitability through varying frequency depending on customer engagement and grew text message customers +97% to 40K.-Eliminated coupon payment type dependency and cover versions resulting in saving $150K per year with no negative impact on sales and improved efficiency in mail selection, creative and production processes. Show less

Washington D.C. Metro Area

Managed storewide and vendor advertising direct mail programs for 81 stores with mail volume in excess of 75 million pieces per year, and reduced CPM by 9.4%. Also oversaw newspaper insert advertising program for 35 newspapers and implemented zoning by zip code in larger papers to maximize ROI through demographic targeting.

Washington D.C. Metro Area

Established and managed various magazine subscriber programs such as cash acknowledgement, change of address, & continuous service to increase subscriber renewal & billing rates by 51.8% from 1999 to 2003 for 10 history publications with annual revenue in excess of $10 million.