Rob Reese Email and Phone Number

Helping redefine Maryland's oldest comic and game shop, leveraging technology and advancements in digital marketing to drive business growth and expansion through advanced optimization and scaling of Shopify platform. Launched and managed multiple ecommerce sites designed to target consumers in key product areas. Extensive experience with Shopify platform managing multiple site selling on multiple channels. Defined and managed extensive social media marketing strategy across multiple platforms.

Responsible for reaching the business's goals through paid and organic digital marketing, content creation and distribution, mobile, and direct email marketing program. Managed $20MM+ marketing budget with initiatives in multiple online channels. Led and directed the strategic online marketing and direct marketing efforts for Connections Academy, Connections Learning, as well as other Pearson brands/business units.• Designed an multichannel lead generation strategy for all direct to consumer marketing programs• Developed and led implementation of search engine marketing optimization• Managed advertising, PPC, and other media vendor relationships• Coordinated digital strategy with Social Media marketing team.• Managed Email marketing channels for both comprehensive lead generation and lead nurturing programs• Developed and launched SMS mobile marketing program to drive lead conversion and enhance the student experience.• Monitor the performance of all lead generation and lead nurturing marketing activities.• Lead the implementation of Tableau for business unit, aligning with Pearson Corporate Tableau team initiatives.

Drive online marketing strategy development including websites, search engine optimization, paid search marketing, display advertising, social media, email marketing, mobile media, and app development. Managed multiple CMS implementations, usage, and user training for all web properties. Execute against digital marketing strategy by developing tactics and plans that drive patient volumes and align with overall business goals. Collaborate with Content Marketing, Service Line Management, IT, Physicians, Business Development, and Upper Leadership to create and manage digital marketing initiatives that increase strategic objectives. Ensure accurate tracking and reporting of key performance metrics. Help define and manage budget while tracking against goals and ROI.

Developed online marketing strategic plan for entire print and digital SEM (science/engineering/medical) product lines and ensured alignment with overall business goals. Supervised Digital Marketing team and collaborated with US Domestic and International Marketing, Product Development, Design, and Web Development teams to execute against digital marketing strategy. Managed CMS and content creation for both internal e-commerce site as well as external marketing websites for multi-million dollar print and digital subscription products such as AccessEngineering, AccessMedicine, AccessScience, and Harrison’s Online. Created and managed online marketing budget and tracked against monthly and annual goals.

Managed online marketing strategy for McGraw-Hill Professional publishing division. Strategy included online promotions search engine optimization, and email marketing. Led implementation of CMS upgrade and development of new content strategies. Developed custom web applications to enhance marketing workflow and productivity in marketing and publicity departments.

Managed Osborne McGraw-Hill website content management system (CMS). Created online marketing strategy for Osborne McGraw-Hill publishing division. Drove significant increases in revenue, web traffic, and user registration through innovative promotions. Responsibilities included maintenance, generation/ distribution of web analytics reports, SEO/SEM, and development of custom pages and new features. Oversaw B2C e-mail marketing and database management.

Coordinated the synchronization of global marketing efforts at subsidiary offices with US domestic marketing efforts. Managed routing and ordering of all non-US marketing collateral. Issued Issued contracts, invoices and amendments. Provided rights accounts with review materials and pushed best sellers and top series for translation into 22 languages. Transfered production files to international translation partners and helped troubleshoot software and technical difficulties. Managed daily electronic marketing mailings to promote products.