Rob Rich Email & Phone Number

Westbrook, Maine, Us

I led the creative, strategy, and production in our agile content agency. We mined insights from data to concept and produce reactive, proactive, and evergreen work for all mediums, focusing on social, digital, and video.Our iterative strategic and creative process is designed for continuous experimentation, discovery, innovation, and improvement. Our model dramatically increased our client's speed to market and improved our work's quality and effectiveness.Clients: Cheez-It, Corepower, Citibank, Eggo, Hitachi, Lastpass, Pop-Tarts, Special K

Boston, Ma, Us

Inside Liberty, I built and led an Agile Creative Agency. The equivalent of 8 million in revenue. We delivered the benefits of an inside agency and the expertise of an outside agency. Our mantra: creativity is a business accelerator. And our mission: make people fall in love with the Liberty brand by making it relevant, meaningful, and talked about._As strategic and creative thought-leaders, we worked with the Liberty Innovation team to launch, test, and innovate new products and businesses._In 1 year, we flipped our business model from 85% internal comms to 97% external-facing customer work._Our original staff of 5 designers and 3 writers grew to 32 people, including hybrid producers, writers, art directors, designers, project managers, editors, UX, account strategists, and motion graphics artists._We started primarily in print and expanded capabilities to include content on all screens, platforms, and stages - digital, email, social, video, experiential, outdoor, in-store, and broadcast._We built an infrastructure to support the creation of insights and ideas. Project Management to manage projects, resources, and time. A Technology Studio to leverage tech and produce work in-house with digital artists, illustrators, photographers, motion graphics designers, and editors._Our team helped direct partner agencies on the creation and implementation of brand work.

Boston, Massachusetts, Us

I led a 45-person brand team with my account and media partners. Clients included Cigna, VH1, Oxfam America, Liberty Mutual, MLB, RED, Bank of America._Inspired and directed strategic and creative work across all mediums and platforms, emphasizing content, social, and digital._Created Cigna Healthcare's brand POV, "GO YOU," and all content for Cigna. Saw double-digit increases in preference and consideration (27% to 65%). Our content impacted everything from marketing and products to sales and employee retention. We created more social engagement than Starbucks and Coke. Cigna's POV was pivotal in winning the Morgan Stanley account._Helped create, curate, and grow the ResponsibilityProject.com platform for Liberty Mutual. The first content platform of its kind. It was the ultimate place to talk about "what it means to do the right thing." We created short films, light-weight video content, published articles, and created a blog all to stimulate conversations on 'responsibility.'_Helped embed digital into Hill's culture and win our first digital awards (One Show, MITX & Webby)._I was a member of the new business team that won Bank of America, Cigna, VH1, and Safeco._Member of the HHCC technology team - finding ways to use technology as a business advantage.

Miami, Fl, Us

New York, New York, Us

Executive Creative Director and member of the Publicis West Executive Committee that led and managed our Seattle, Boise and Salt Lake City offices. 600M in billings, 220 employees. Creative and strategically led TMobile, PlayStation, Washington’s Lottery, HP, Coke, Citibank, KEXP, Heineken, Coinstar, Global Nomads, Seattle Seahawks. _Responsible for the creation of all creative, in all mediums and channels. Lead a 68-person holistic creative and production department. _Member of the new business team that helped win HP Servers, HP interactive, TMobile Interactive, Citibank, Coinstar and Washington’s Lottery. _Global Creative Director on Citibank. Helped give Citibank a consistent brand voice and visual identity across the Globe. _North America Creative Director for HP’s TSG business. We evolved demand generation work into emotionally engaging content. This increased their sales, protected legacy accounts and provided a brand POV for strategic and creative consistency. _Rebranded Washington Lottery as “funanthropic”, not gambling. Designed a modern identity system, new lottery machines, their first brand campaign and invented new games like Hit 5 and iPod Scratch to attract a younger audience. We ended a decade of stagnant sales._On TMobile I focused on youth marketing, emerging technologies, sponsorships, and social media. I helped launch TMobile Hotspot, their wireless broadband service, and Sidekick, TMobile’s first attempt at creating and marketing their own device. _Member of the Publicis North American Creative Board.

Boston, Los Angeles And New York, Us

Bachelor, Graphic Design

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2016

2015

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Education record

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Education record

Hyper Island Digital Masters Class

Education record