As Creative Director, Richards was responsible for leading the firm's strategic direction, creative design, and presentation efforts. He worked closely with client executives to ensure strong project management that prioritized the client's strategic and budget goals.Richards also negotiated and managed relationships with vendors and suppliers. Additionally, he recruited, trained, and mentored global design talent to align with project expectations.To keep the agency and clients… Show more As Creative Director, Richards was responsible for leading the firm's strategic direction, creative design, and presentation efforts. He worked closely with client executives to ensure strong project management that prioritized the client's strategic and budget goals.Richards also negotiated and managed relationships with vendors and suppliers. Additionally, he recruited, trained, and mentored global design talent to align with project expectations.To keep the agency and clients ahead of technology, digital trends, and market developments, he proactively researched and implemented new strategies. Richards conceptualized and executed both large-scale and small-scale brand design expressions that were impactful and positive.In terms of social marketing, Richards developed and supported data-driven strategies that delivered on performance results and client business objectives. He also created, articulated, and implemented a compelling and holistic eCommerce strategy to support clients' business growth and revenue targets.Finally, Richards led the creation of engaging e-commerce, branding websites, and digital campaigns primarily for clients in the healthcare, law firm, and luxury fashion industries. Show less

As the Executive Creative Director, Richards was responsible for consulting with the Chairman, President, and Senior Management to determine the strategic direction for marketing and brand design strategies. His creative design and marketing efforts resulted in a 12% increase in sales year over year for the company. Richards also assembled, managed, and mentored a five-member design team, determining salaries based on performance, capabilities, and experience.In addition to this, he… Show more As the Executive Creative Director, Richards was responsible for consulting with the Chairman, President, and Senior Management to determine the strategic direction for marketing and brand design strategies. His creative design and marketing efforts resulted in a 12% increase in sales year over year for the company. Richards also assembled, managed, and mentored a five-member design team, determining salaries based on performance, capabilities, and experience.In addition to this, he coordinated with vendors, printers, photographers, and convention planners to execute catalogs, direct mail flyers, tradeshow booth design, websites, online promotions, packaging design, and video storyboards for broadcast. It was also his responsibility to supervise teams and review all content production programs to ensure all goals were met and creative quality was upheld to the highest standard.One of Richards's proudest achievements was conceptualizing and developing BeckerParkin's design system and experiential activation events. BeckerParkin was the third largest distributor of dental products and services to office-based practitioners in the North American market and was acquired by Henry Schein (HSIC) in 2007. Show less

• Provided a passionate and inspiring creative vision and concept design formonthly graphic design publications that saw national distribution increase from30,000 to 40,000.• Significantly expanded online presence by overseeing the launch of theircorporate website.• Lead the creation of engaging digital UI and UX experiences for branding websitesand digital campaigns.

• Collaborated with senior management and creative consultants to develop the globalhigh-profile “Marky Mark” advertising campaign.• Developed marketing campaigns that integrated print, broadcast, and eye-wear ads.As well as layouts for outdoor, bus posters, and kiosks.• Collaborated with team members on daily kickoffs, planning, and briefing meetings.