Roberto Rivera Jr Email & Phone Number

Newark, New Jersey

Manages the conceptualization, development and monitoring of market research projects for NJ TRANSIT, sensitive to measuring rider and stakeholder needs and perceptions, and targeted at developing programs to maintain and increase ridership.Develops, manages and implements targeted market research projects, coordinating with Operations, Engineering, Marketing and Planning.Evaluates market research data, prepares detailed statistical analyses, and presents findings in written and oral formats.Manages, develops and maintains market research databases and market forecasting models for prescribed applications such as marketing initiatives, service planning, operations planning, fare pricing.Oversees and supports the planning, coordination, and logistics for field studies and focus groups. Provides research service support and prepares data requests for Marketing, Stations, Communications, Operations, as well as consultants working for NJ TRANSIT.

Greater New York City Area

Provide advertising sales support for Discovery’s linear and digital properties and cross-platform initiatives. Utilize research resources to position brands in the marketplace as well as to measure proof of performance. Resources such as, Nielsen, TVision, MRI and Lake 5Develop sales positioning one-sheets and presentations for sales staff.Interact with all levels in sales in response to client specific requests while supporting Manager and Sales Research Management with detailed research analyses using Salesforce.Monitor performance and provide insights for specific advertising categories.

Greater New York City Area

Analyze data from various media research applications and sources, including comScore, GFK, MRI, Simmons, Nielsen, Brand Effect/I/AG, MapInfo, Census, Kantar, Rentrak and Civic Science. Develop compelling sales presentations and materials based on research finding from the aforementioned applications and sources. Generate proximity analyses/maps of client locations in relations to National Cinemedia theaters. Respond to all sales requests for client specific data analysis and strategic positioning ideas. Fulfill departmental ad hoc request. Provide support to Strategic Insights & Analytics Management in formulation insights and recommendations.

Greater New York City Area

Maintain various databases and coordinate with different departments to ensure data accuracy and content. Create and coordinate database files for the development and delivery of all market specific and proprietary data.Maintain strict quality control guidelines by coordinating with different departments in order to troubleshoot any potential issues related to the development of data filesMaintain and quality control various support files to ensure accuracy and content primarily for Prime Lingo and other related items, with emphasis on data installation, survey dates and market labeling, codebook categories and accessibility, and data accuracy

Secure tracking information from suppliers, track shipments through delivery, send shipping, and delivery confirmations to clientsShip internal packages, secure most cost efficient shipping method to guarantee on time deliveryPrepare all international shipments and commercial invoices

Master Of Science - Ms, Information Systems

The M.S. I.S. is a STEM degree that prepares students to become business and systems analysts, data scientists, systems and application.

Graduate Certificate, Data Mining

This graduate certificate provides an introduction to data mining with an emphasis on large-scale databases as a source of knowledge.

Bachelor’S Degree B.A., Business Studies

Activities and Societies: Men Achieving Leadership, Excellence and Success (M.A.L.E.S) United Black Student Society, Los Latinos Unidos.

High School Diploma

Activities and Societies: Varsity Football and Basketball