Rob Rohr, Mba Email & Phone Number

Springboro, OH, US

Marketing, Media, and Strategy consultant for businesses, brands, and start-up firms needing access to an experienced sales and operations leader with a successful track record of success in guiding clients in diverse industries, including automotive, health care, higher education, retail, legal, professional services, manufacturing, real estate, and.

Atlanta, Georgia, US

• Executive responsible for all operations P&L, revenue, content, and cash flow for CMG Ohio media properties. Participated on the M&A deal team for the transition of $3 billion in media assets to private equity.
• Steered the organization through the complexities of operating a 24/7 media enterprise during the pandemic, capitalizing on innovation opportunities.
• Achieved record growth for WHIO TV, capturing over 75% of the news audience and exceeding 60% of the local revenue share in the DMA.
• Drove the radio brand to new market share records, with the cluster securing over 49% of all local radio and digital advertising revenues.
• Expanded the digital market services business to over $15 million in revenue.
• Implemented a new real estate strategy to save $250K annually in facilities expenses.

Atlanta, Georgia, US

• Market-level leader for a diverse portfolio encompassing three daily and two weekly newspapers, two TV stations, four radio stations, a direct marketing services business, a printing plant, and a digital advertising.
• Increased revenue from $101 million to $133 million in 5 years, despite a challenging market.
• Fostered deep customer relationships to identify market needs, driving double-digit revenue growth in previously declining businesses and achieving a 12% market share increase, generating $10 million in incremental.
• Expanded the digital audience to over 900 million annual visits across regional-owned mobile apps and websites.
• Leveraged enterprise data to craft and implement creative marketing, technology, and content strategies, resulting in a $4.5 million increase in B2C revenues.

Atlanta, Georgia, US

• Number two regional executive strategically promoted as part of succession planning to expand my knowledge in the media business to include leading the content strategy and our news teams, operational technology team.
• Increased EBITDA by 39% by growing revenues while strategically managing vendor contracts and achieving $6+ million in expense savings by researching substitutions, conducting competitor analysis, and holding vendors.
• Positioned media outlets as go-to trusted news sources that outshined competitors during the tornado outbreak in 05/2019 and 08/2019 community mass shooting; used compelling human-interest stories and investigative.
• Leveraged community marketing halo to grow brand equity and local advertising revenues by $2+ million 1 year after earning a double-digit increase in newscast ratings
• Master problem solver using data to navigate ambiguity and spot opportunities to drive insights and guide decision-making. Used labor hour analysis and employee training programs to double productivity in our broadcast.

Atlanta, Georgia, US

• Leadership in sales innovation by spearheading the merger of three competing media sales teams into a unified marketing services sales team, bringing to market a diverse portfolio of offerings, including broadcast.
• Delivered over $100 million in advertising and marketing services revenues, capturing more than 60% of the media spend in the Dayton DMA.
• Built Ohio's leading and most influential media sales team, cultivating and serving a diverse network of owner, agency, and brand-side decision-makers.
• Scaled and expanded our digital and social media services portfolio, increasing digital advertising and marketing B2B revenues from $2 million to $12 million in under three years.
• Market Share Growth: Led the initiative to establish a single umbrella brand across all business units post-merger, aligning customer communications with the new brand positioning. This resulted in an eight-point.
• Driving Client Value to hundreds of clients, generating over $10 million in combined ad media spend. Leveraged the company’s proprietary optimization tools to maximize ROI on client campaigns while streamlining.

With a strong track record of leading publishing sales teams, developing new revenue opportunities and recruiting top sales talent, I earned the charge of revenue leadership of three daily newspapers, our digital agency services, our commercial printing, and mailing operations and our $35M business to consumer subscription business. This role challenged me.

Creative marketing and sales leader for a team of 50 people selling marketing services and advertising campaigns to local, regional, and national businesses in various industries, including retail, health care, higher education, automotive, professional services, financial services, and legal. multiple print and online brands in the southern Ohio Market..

National sales director for the development and launch of a new consumer co-op advertising direct mail and e-commerce brand developed to enable start-up digital consumer retailers to connect with a larger targeted audience in the top twenty digitally engaged markets in the nation. Developed five million dollars in new business prior to launch.

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor Of Science - Bs, Marketing

Marketing