Founding Investor, Lead Director, And Ceo
Redwood City, California, Us
Developed opportunity to form and spin this mobile app company out of IDEO when it was a two person project at concept stage. With the world’s first personalized food scores and recommendations based on each user’s specific dietary profile, the ShopWell app helps people make informed decisions about the food they eat and has over a million downloads. Food producers and retailers will be able to use ShopWell to connect with target consumers, motivate trial and reward brand loyalists, as well as gain insights about why consumers buy. Led CEO recruitment, guided business strategy and team building, secured feature PR coverage, led successful syndication, collaborated with CEO on partnership and M&A discussions, stepped in as part-time CEO at the request of the Board. As CEO:• Refactored operating plan, and raised bridge funding while keeping core team together and functioning at a high level.• Focused product development and drove quick release of key features including consumer rewards, gaming dynamics, and user generated content. Resulted in record-setting metrics for acquisition and retention.• Demonstrated monetization potential by generating first revenue.• Identified new and existing relationships for M&A. Quickly initiated discussions and focused on highest potential acquirers.• Led negotiations with HarvestMark management and board as well as ShopWell’s own board and investors. Closed sale seven months after taking over for 2x bridge investors’ money.
