Following his cooperation with the transition of his company, Cresta Management Services, LLC, Rob, within the parameters of the sales agreement, formed the new entity, Moveit, Inc., to reestablish recruiting services to a new client base. This included the establishment of Cross-Country Recruiting or XCTR. XCTR is a cooperative of professional recruiters functioning as independent contractors, combining their efforts to place executive-level candidates exclusively across the country.* Generated $4M in annual revenue by directing financial management and billing operations to optimize cash flow and enhance organizational financial stability.* Drove strategic organizational growth by recruiting and developing a team of 4 independent professional recruiters to increase capacity and expertise.* Increased market share by 50% by leveraging business development expertise to achieve productive national coverage in large markets and enhance company presence and client reach.* Enhanced productivity by establishing clear performance metrics to foster a culture of continuous improvement.* Championed a customer-centric culture by developing and implementing tailored recruiting programs to address unique client needs.

On May 1, 2018, all assets and goodwill of Cresta Management Services, LLC were sold to a new entity, which maintained the name. Mr. Rothman was retained to effect a smooth transition and to integrate and upgrade the new operation; this obligation ended December 31, 2019.* Exceeded contractual invoicing conditions of $2,000,000 more than 1-1/2 years ahead of time.* Successfully transitioned a team of four professional recruiters invoicing over $1,500,000 in the first 12 months of operation.* Successfully transitioned 35 existing client accounts.* Managed remote recruiters in Northern California and New York from corporate offices in Calabasas, California.* Established an office on the East Coast by employing two New York-based professional recruiters, increasing invoicing by $1,000,000.* Expanded client base, adding more than 50 new clients during the interim period.

Cresta was initially formed to manage Rob’s personal Real Estate ventures. As Cresta evolved, it focused attention on Executive Recruiting services, which became its primary business by 2008. Capitalizing on the accounting and financial markets with a robust team of professional recruiters, Cresta expanded its client base by establishing solid relationships.* Founded and operationalized an executive recruiting firm by leveraging entrepreneurial and business management skills to drive operations.* Surpassed $2M in annual revenue by formulating and implementing strategies to increase clients and invoicing.* On May 1, 2018, all assets and goodwill of this entity were sold and transferred to a new entity, Cresta Management Services, LLC, which acquired the name. Mr. Rothman was temporarily retained to ensure a smooth transition.

HBA specializes in the exclusive representation of homebuyers in residential real estate transactions,subscribing to a philosophy prohibiting the conflict of interest in representing both the buyer and the seller.* Managed San Diego and Desert Area offices with up to 10 independent contractors and 2 full-time staff.* Developed and implemented a recruiting program.* Interviewed and hired new agents.* Reviewed and managed expenses and maintained the operating budget.* Assisted buyers with the purchase of existing and new construction home purchases.* Develop and manage relationships with real estate agents and mortgage lenders.* Provided input to agents regarding marketing strategies and transaction situations.* Negotiated and wrote real estate contracts.* Completed numerous residential remodel construction projects as part of a personal investment strategy.* Oversee all aspects of rental property management for out-of-area investor owners, including physical inspection, repairs and upgrades, tenant application approval, lease agreements, and maintenance.

A micro-solar powered battery chargers manufacturer for consumer electronics products, including solar rechargeable cellular telephone batteries and other communications devices. Challenged to manage and negotiate strategic alliance relationships with major technology companies and suppliers in South Korea,Taiwan, and China.* Built and managed strategic relationships by negotiating lucrative terms with numerous technology suppliers and companies in South Korea, Taiwan, and China to maximize profitability.* Streamlined workflows by implementing a standardized office automation system to support corporate-wide accounting, personnel, manufacturing, and sales operations.* Optimized organizational competitive advantage by devising competitive pricing programs, product positioning, market penetration strategies, and contract negotiation policies to drive sustainable growth.* Created the successful SolarBoy® product through collaboration with design teams, winning the 2003 CES Gaming category's Best of Innovations Award.* Organized and coordinated CES trade show participation by overseeing custom booth development, staff management, and lead generation to ensure positive brand representation.

Manufacturer of the SmartAdapter+®, the first proprietary programmable power adapter for use with notebook computers, cordless telephones, and cellular telephones. Manufacturer and importer of replacement batteries for consumer electronics products such as notebook computers, cordless phones, and other consumer electronics devices.* Developed effective strategies to expand the company's product lines, creating three new proprietary products.* Increased market presence through online advertising and direct mail, increasing revenues and profitability by 25%.* Established prime location placements at all retail channels, including “Big Box” retail stores, local chains, VAR, and distribution.* Successfully negotiated private label programs of the SmartAdapter+® with Radio Shack and Toshiba America, netting over $15M.* Developed product specifications, analyzed production, established quality protocols, training, and MIL-Spec safety programs, and developed procedures and reports to capture statistical data.* Organized and coordinated CES trade show participation by overseeing custom booth development, staff management, and lead generation to ensure positive brand representation.* Negotiated the successful sale of the core NESCO product lines to Fellowes Office Products.

THIS TEMPORARY POSITION WAS A CONDITION OF THE TRANSFER AGREEMENT FOR THE PURCHASE OF CRESTA CONSUMER BATTERIES.As an importer of computer memory modules and chips, Xtend sought to expand its position in the consumer electronics market by diversifying its product offering and purchasing Cresta Consumer Batteries, capitalizing on its existing retail product placements.* One-year transition employment agreement.* Directed planning and implementation of the organization's objectives and product development, netting $20M+ in total sales in year one.* Managed national sales force comprised of independent sales representative firms.* Expand the company’s position in the consumer electronics market by diversifying its product offering and capitalizing on Cresta’s retail placements

THIS COMPANY WAS A DIVESTITURE OF NATIONAL ELECTRO-SALES CORP'S CONSUMER BATTERY DIVISION.Importer and distributor of replacement batteries for consumer electronics products such as notebook computers, personal computers, and cordless telephones; sold through all retail channels, including “Big Box” retail stores, local chains, regional VAR, and distribution.* Among the first companies dedicated to supporting resellers in the developing niche market of providing replacement batteries for Notebook Computers, Computer Memory, and Mobile Phones.* Directed all aspects of the operation, including product selection and design, advertising, marketing, sales, and distribution.* Secured $5M in independent financing for operation through private investors.* Direct, plan, and implement policies and objectives of the organization.* Establishes internal controls and responsibilities and coordinates functions among departments.* Screened, selected, hired, and discharged employees.* Cresta was a spin-off from NESCO and was sold to Xtend Micro Products in 1993 (See above).

NESCO was a constantly evolving electronics components distribution company that began as Hollywood Radio and Electronics in post-WWII Hollywood, California, servicing the established radio and emerging television industry. By 1977, NESCO had become a multifaceted operation, employing 150 people, with divisions focused on distributing electro-mechanical and passive electronic components, value-added distribution (VAD) of batteries, and custom-assembled battery packs.* Manufacturer of the SmartAdapter+®, the first proprietary programmable power adapter.* Managed product development from concept through production.* Instituted Material Requirement Planning (MRP) procedures and installed custom manufacturing software, significantly reducing excess inventory and decreasing manufacturing costs.* Successfully negotiated contracts with major OEM customers such as General Dynamics, Hughes Aircraft, and the U.S. Postal Service.* Directed all aspects of operations, including product selection and design, advertising, marketing, sales, and distribution.* Organized and managed sales force comprised of two separate teams (OEM sales and wholesale) comprised of in-house telephone sales personnel, local outside salespeople, and national independent sales representative firms.* Developed the policy and procedures for operations of the NESCO Battery Systems division, including MRP scheduling, Quality Control, Agency Approval, Materials and Warehousing, and more.* Directed the company's divestiture with the spin-off of Cresta Consumer Batteries.

DARCO was the Manufacturer’s Representative division of NESCO. It was responsible for representing many product lines sold through the NESCO distributorship in smaller quantities in factory-direct contracts.* Worked with NESCO to facilitate large-volume, factory-direct component and battery sales.* Winner of Panasonic Battery Division representative of the year in 1990 and presented with an all-expense paid trip to Japan to tour facilities and cultural sites.