As Product Designer for Pervasive IoT, I guide the roadmap planning, modularisation, design and production of Pervasive IoT's "Agent" pre-integrated IoT devices. Roles include strategic planning of device features and capabilities, electronics design and manufacturing, PCB design, industrial design for enclosures and associated manufacturing support systems.

Kidstuff is 29 retail toy stores + online (kidstuff.com.au). I was responsible for all day-to-day management of the website and online team incl digital strategy, product data and merchandising, fulfillment and customer service while doubling sales year-on-year.I also managed partner and agency relationships including - a rolling program of Conversion Rate Optimization and site enhancement - restructuring of email marketing campaigns - social media - SEO (Search Engine Optimization) - PPC advertising and retargeting - shipping

eWave is a digital agency specializing in Magento (Gold Partner). I developed the digital strategy for a (successful) pitch for a household-name tool hire company, and researched and evaluated a large number of CRO (Conversion Rate Optimization) tools and services for potential inclusion in client sites.

LifeProof's IS representative on Integration Team after acquisition of LifeProof by Otterbox in May 2013- Audit and competitive evaluation of all corporate Information Systems and software- IS subject-matter expert in corporation-wide Brand Protection initiative, including serialization strategies, overt and covert secure labeling and integration into supply-chain processes

• Member of the executive team that built the consumer brand, company and sales from zero to > $300M and 8 to 260 staff in less than 2 years. Digital marketing, social media and web e-commerce were key planks of the company’s strategy and runaway success.• Directed implementation and maintenance of all aspects of the website platform including information architecture, navigation, design, cart/checkout, integration with social media and email marketing, and all site functionality (Magento Enterprise platform).• Commissioned, directed and project managed a program of continuous optimization and improvement as new products and new devices were added to the website and web technologies evolved.• Responsible for selection, architecture and integration of all LifeProof’s software systems, including website and eCommerce, ERP (NetSuite), order processing (OrderMotion OMX and NetSuite), fulfillment, Customer Service, CRM, accounting and finance. The system required frequent redesign and migration as company expanded rapidly, repeatedly outgrowing capabilities of systems.• Reported to and consulted with VPs of both Sales and Marketing helping balance their respective priorities for the website• Designed and managed technical implementation of custom systems for innovative Total Water Protection Program -- from concept to go-live in 35 days to beat a major competitor to market and secure access to a major US telco.• Designed and managed implementation of systems for product serialization and supply chain tracking. Data gathered was critical in significantly reducing online MSRP erosion.• Managed key IS vendor relationships with suppliers and digital agencies.• Managed selection and subsequent implementation of NetSuite ERP and OrderMotion OMX.• Was finalist “Business Hero” at NetSuite HERO Awards 2013, for those who “Transformed their overall business the most”• LifeProof’s IS representative on Integration Team after acquisition of LifeProof by OtterBox in May 2013

Senior technical resource for relaunch of www.visitbritain.com and www.enjoyengland.com in over 20 languages. Validated architecture, and technical design of site design. Emphasis on Fatwire CMS and Web Standards (XHTML, CSS, Javascript). Managed technical aspects and evaluated output of India-based developers. Hands-on development of Bing Maps integration with accommodation search.Was senior developer of previous versions of the sites, primarily responsible for front-end architecture and templating in SDL Tridion CMS, creation of campaign micro-sites and all aspects of website technical support. Developed mapping integration using Google Maps.VisitBritain is the National Tourism Board (NTB) for the UK Tourism industry. The website won major awards for every year of my time at VisitBritain including * Revolution Awards 2011: Best Website, * British Travel Awards 2010: Best National Tourist Board, * World Travel Awards 2010: Nomination for World's Leading Tourism Authority Website, * World Travel Awards 2009: World's Leading Tourism Authority Website,* Group Travel Awards 2009: Best On-Line Information* British Travel Awards: Tourist Board of the Year 2008 * TravelMole Web Awards 2008: Best Tourist Board Website* World Travel Awards 2007: World's Leading Tourism Authority Internet Site for VisitBritain* World Travel Awards 2007: Europe’s Leading Tourist Information Website (EnjoyEngland)* World Travel Awards 2006: World's Leading Tourism Authority Website for VisitBritain* World Travel Awards 2005: World's Leading Tourism Authority Website for VisitBritain

Part-time development, support and business development for a family of tourism websites in Wales, UK. www.wales.info and www.stayinginwales.com provide map-driven search and content-managed microsites for hundreds of member tourism operators including B&Bs, guesthouses and hotels, including over 4,000 community sub-domains.This platform was originally developed in Classic ASP, and over the years I gradually migrated code to use MVC principles and templating. The sites also make extensive use of Google Maps and Google Earth integration.Since 2010 I developed (with my partner) the business concept for WelcomeWeb (www.welcomeweb.info), a system for tourism operators to automatically evaluate their websites for government compliance, standards compliance and other critical functionality. I designed and wrote the WelcomeWeb web application using the CodeIgniter PHP framework, customized to use Doctrine ORM and Twig templating. It enables members to update their information, pay for evaluation testing using PayPal integration, and provides a facility for member sites to place an html snippet on their own website that pulls their appropriate award badge from the WelcomeWeb server.

• Completed rollout phase of new www.pressureworks.org site (Tridion CMS) and provided ongoing support of web sites including main Christian Aid website.• Developed editor-deployable donation-forms system, and back-office donation processing and manual-approval interface including integration between credit-card payment gateway and internal accounting system (proudly, just in time for Tsunami donations). System was still in use 4 years later.• Was consultant to agency redesigning the main CA website (www.christianaid.org.uk) for implementation in Tridion

Analysis, system design and implementation of ESKE Content Management System, and used system to develop content-managed websites for clients including St Vincent's Hospital Sydney, Mater Hospital Sydney, Teachers Health Fund, Phoenix Health Fund, Southern Star Television and Cryosite.Analysis for a clinical pathways system for the Oncology research team at St Vincent's Hospital Sydney.Strong Javascript skills including development of complex web controls and server communication for Emerging's in-house web-deployed application system. (AJAX in 2000, many years before the term was coined)

Sydney Adventist Hospital is the largest private hospital in NSW with a full range of medical, surgical and oncological services.I was the sole analyst, designer and developer for "SanDocs", a fully custom web-based Document Management System for all policy and procedure documents in the hospital. Features included web-based change and revision management of Microsoft Word source documents, complex approval and authorization workflow and publishing to the Intranet including print formatting. This system, managing thousands of documents, remained in production for 18 years until finally replaced in August 2018.

Part of four-person team that developed the “Pneumeter” - a personal lung function meter like an electronic peak flow meter with additional clinical measures. • Developed product positioning and marketing, communication plans and presentations for fund raising and licensing.• Presented the product and opportunity to investors and potential partners in Australia, USA, UK, Netherlands and Germany.• A large US medical supplies company optioned but ultimately did not market the device

Managed family business growing, purchasing, ripening and distributing tropical fruit into major chains and retailers. Upgraded processes, procedures and accounting systems. Developed and implemented integrated marketing campaigns for regional TV, radio, in-store and event promotion.

* Member of small team that created the OpalVision 24-bit video and special effects system for the Commodore Amiga. * Author of user manuals.* Managed Australian office including wholesale, retailer and user support, corporate fund-raising, successful applications for government Export Marketing grants and multiple trade show stands.* Product demonstrator and seminar presenter for large stands at NAB and SMTPE trade shows in Las Vegas.

General accounting and AR/AP clerical for this re-manufacturer of printing-press rollers. Developed internal payroll system and upgraded account systems. After sale of the company prepared accounts for wind-up and audit.

Worked on the Custom Credit Corporation (CCC) Factoring and CustomLine projects. CCC was then the finance arm of the National Australia Bank.Developed and maintained programs using COBOL on IBM 3090 mainframe system. Regular on-call support for overnight batch processing.I was a member of the first intake to the Computer Industry Training Program (CITP) jointly developed by the Australian Computer Society and the NSW Department of Technical and Further Education (TAFE). After 8 weeks classroom training worked as a cadet at my sponsoring employer.