Robert Russo Email and Phone Number
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Hi, I'm Robert Russo, a seasoned Performance and Growth Marketer with over 15 years of experience in the digital and e-commerce landscape. My journey in this dynamic field began with a solid educational foundation; I hold a Master of Science in Internet Marketing from Full Sail University and a Bachelor of Arts in World History from SUNY Empire State College. These academic pursuits equipped me with a deep understanding of online marketing principles and a broad perspective on global market trends.My professional journey has been a blend of continuous learning and impactful contributions. At Francesca's®, I currently serve as the Senior Media Buyer, where my focus is on innovative targeting across social and digital platforms. I specialize in PPC campaigns and excel in developing growth models for various campaign objectives. My role involves a mix of analytical acumen and creative strategy, as I oversee remarketing and retargeting practices while providing comprehensive campaign analyses.Previously, as Director of Growth at Lights Lacquer, I was instrumental in driving the company's growth, identifying new opportunities, and working closely with marketing and sales teams. My tenure at Tea Collection as Senior Manager of Growth & Performance Marketing was marked by my management of acquisition campaigns across multiple channels, driving revenue growth, and optimizing campaign performance through data-driven insights.My experience at Tedder Industries was particularly transformative. As Director of Ecommerce, I led the digital marketing department, honing my skills in SEO/SEM, email marketing, and social media. My role as Director of Social Marketing saw me grow our flagship brand’s Facebook following to over 1 million and spearhead social promotions leading to record sales.In each of these roles, my aim has always been to establish robust digital strategies that not only drive revenue but also extend brand reach and solidify market presence. I am passionate about utilizing the full spectrum of digital marketing tools, from social media to SEO, to create meaningful, measurable impacts for the businesses I work with.I'm always eager to connect with like-minded professionals, share insights, and explore new opportunities in the digital marketing arena. Let's get in touch and see how we can collaborate to achieve new heights in this ever-evolving field.
The Brand House Collective
View- Website:
- kirklands.com/custserv/custserv.jsp
- Employees:
- 54
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Digital Marketing DirectorThe Brand House CollectiveSpokane, Wa, Us
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Co-Founder; PartnerEcom Remix Oct 2023 - PresentAt Ecom Remix we are Digital Marketing Channel Diversification specialists. We help Ecomm businesses, brands, and entrepreneurs diversify their digital marketing strategies to accelerate growth by reaching more of the right people at more efficient costs. -
Director Of Performance MarketingFrancesca’S® May 2022 - PresentHouston, Tx, UsAs the Director of Performance Marketing at Francecas in Houston, TX, from May 2022 to the present (working remotely), I have successfully led a digital marketing team in executing impactful paid media campaigns and driving business growth. My responsibilities and accomplishments include:♦ Managing a dedicated digital marketing team focused on creating and implementing paid media campaigns.♦ Developing innovative strategies for acquiring new customers and enhancing repeat purchase frequency.♦ Proactively researching and identifying advertising opportunities across emerging media platforms.♦ Introducing a dynamic media mix to effectively reach new and diverse audiences.♦ Achieving a remarkable year-over-year Paid Media Return on Ad Spend (ROAS) increase of 38%.My role as Director of Performance Marketing at Francecas has been marked by a commitment to driving results and leveraging cutting-edge digital marketing strategies for success. -
Director Of GrowthLights Lacquer Aug 2021 - May 2022Miami, Florida, UsDuring my tenure as Director of Growth at Lights Lacquer in Miami, FL, from August 2021 to May 2022 (working remotely), I played a pivotal role in elevating brand visibility and fostering remarkable growth. My key responsibilities and achievements encompass:♦ Spearheading initiatives to identify novel growth avenues and enhance brand recognition.♦ Exercising comprehensive oversight over paid media strategies and various performance marketing channels.♦ Cultivating strategic partnerships with iconic franchises such as Harry Potter, Friends, and Barbie.♦ Remarkably boosting new customer acquisition and revenue, realizing a growth rate exceeding 40%.♦ Effectively scaling the advertising budget by an impressive 125%. -
Senior Manager Of Growth & Performance MarketingTea Collection Aug 2019 - Aug 2021San Francisco, Ca, UsAs the Senior Performance Marketing Manager at Tea Collection in San Francisco, CA, from August 2019 to August 2021 (working remotely), my role was instrumental in driving revenue growth and maximizing ROI across diverse marketing channels. Here are the key highlights of my responsibilities and accomplishments:♦ Expertly managed acquisition campaigns spanning Social, Affiliate, Email, CTV, SMS, SEM, Influencer, Digital Audio, and Display channels.♦ Achieved and maintained an impressive 10x blended Return on Ad Spend (ROAS) across all paid media platforms.♦ Spearheaded the largest year-over-year new customer growth in the company's history, demonstrating exceptional marketing prowess.♦ Executed data-driven strategies to optimize performance and ensure cost-effective customer acquisition.♦ Collaborated with cross-functional teams to deliver impactful campaigns that exceeded business objectives.♦ Utilized advanced analytics and insights to make informed decisions, enhancing campaign effectiveness.♦ Fostered strong partnerships with affiliates and influencers, driving brand visibility and customer engagement.♦ Continuously monitored and adapted to industry trends and emerging technologies to stay at the forefront of performance marketing. -
Director Of EcommerceTedder Industries Oct 2018 - Sep 2019Post Falls, Idaho, UsDuring my tenure as Director of Ecommerce at Tedder Industries in Post Falls, Idaho, from October 2018 to September 2019, I held a pivotal role in shaping and overseeing the company's digital marketing efforts. My responsibilities and achievements included:♦ Comprehensive management of the digital marketing department, encompassing web development, SEO/SEM, email marketing, social media management, copywriting, and display advertising teams.♦ Strategic planning and execution of all digital marketing initiatives, spanning SEO/SEM, marketing database management, email campaigns, social media engagement, and display advertising.♦ Proficiently designing, constructing, and maintaining a robust presence across multiple social media platforms.♦ Diligently measuring and reporting the performance of all digital marketing campaigns, continually assessing their alignment with ROI and KPI goals.♦ Proactively identifying trends and insights within the digital landscape and optimizing expenditure and campaign performance based on these insights.♦ Pioneering innovative and creative growth strategies to propel the company's digital presence and revenue. -
Director Of Social MarketingTedder Industries Sep 2014 - Sep 2019Post Falls, Idaho, UsAs the Director of Social Marketing for all Tedder Industries brands from September 2014 to September 2019, I played a pivotal role in shaping the company's social media presence and driving remarkable results. Here are the key highlights of my achievements and responsibilities during this tenure:♦ Led the social marketing efforts across all Tedder Industries brands, ensuring a cohesive and impactful digital presence.♦ Achieved substantial growth by acquiring over 1,000,000 followers for the Facebook page of our flagship brand, Alien Gear.♦ Designed and executed social promotions that resulted in the most significant sales day in the company's history, showcasing my ability to drive revenue through strategic marketing initiatives.♦ Maintained consistent success by delivering a 7x Return on Ad Spend (ROAS) from Facebook advertising campaigns, underscoring my proficiency in generating cost-effective results.♦ Strategically crafted and managed large-scale contests, collecting tens of thousands of valuable email addresses for re-marketing purposes, demonstrating my skills in audience engagement and data acquisition.
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Executive ProducerAlien Gear Holsters Feb 2018 - Sep 2019UsAs the Executive Producer at Alien Gear Holsters from February 2018 to September 2019, I made significant strides in broadcasting and content development. Here are the key highlights of my achievements and responsibilities during this period:♦ Spearheaded the development of AGTV, a thriving broadcasting channel that currently showcases five unique and original live shows per week.♦ Achieved an impressive viewership of 500k+ views each week, solidifying AGTV as a prominent platform in the industry.♦ Orchestrated and executed engaging and diverse live shows that captivated the audience and contributed to brand awareness.♦ Innovatively designed and managed content production processes to maintain high-quality standards.♦ Collaborated closely with content creators, ensuring seamless production and delivery of compelling shows.♦ Leveraged data-driven insights to optimize content strategies and enhance viewer engagement.♦ Established AGTV as a vital channel for audience interaction, fostering a sense of community among viewers.♦ Demonstrated exceptional leadership and creative vision in driving the success of AGTV during my tenure. -
Managing EditorDefend & Carry Feb 2015 - Oct 2016As the Managing Editor for Defend & Carry, an online news website based in Post Falls, Idaho, my role from February 2015 to October 2016 was instrumental in shaping the platform's editorial direction and content. Here's an overview of my responsibilities and contributions during this period:♦ Led the editorial team in curating and producing news content related to defense and carrying topics.♦ Ensured the publication of timely, accurate, and well-researched articles, upholding high journalistic standards.♦ Collaborated with writers and contributors to maintain a diverse range of perspectives and expertise.♦ Implemented effective editorial workflows and processes to streamline content production.♦ Oversaw content planning, editorial calendars, and publication schedules.♦ Maintained a strong online presence, engaging with the audience and fostering community discussion.♦ Played a pivotal role in expanding the readership and reach of Defend & Carry during my tenure.
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Digital Marketing ManagerThoughtwire Marketing, Llc Aug 2011 - Sep 2014As the Digital Marketing Manager at Thoughtwire Marketing, LLC, located in the Buffalo/Niagara, New York Area, my role from August 2011 to September 2014 involved the strategic management of clients' digital marketing initiatives. Here's a summary of my responsibilities and contributions during this period:♦ Spearheaded and executed innovative digital marketing strategies encompassing Social Marketing, SEO (Search Engine Optimization), Email Marketing, and Mobile solutions for a diverse range of clients.♦ Leveraged creative thinking and data-driven insights to drive client success and achieve their digital marketing objectives.♦ Collaborated closely with clients to understand their unique needs and tailor digital marketing campaigns to meet their goals.♦ Maintained a proactive approach to keeping pace with evolving digital trends and emerging technologies to ensure clients remained competitive.♦ Developed and implemented effective digital marketing campaigns that maximized client ROI and online visibility.♦ Managed client relationships, fostering trust and delivering results that exceeded expectations. -
Digital & Social Media ConsultantNew Media Rochester Sep 2007 - Aug 2011As a Digital & Social Media Consultant with New Media Rochester from September 2007 to August 2011 in the Rochester, New York Area, I played a pivotal role in helping businesses thrive in the digital landscape. Here are the key highlights of my responsibilities and contributions during this period:♦ Offered independent consulting services specializing in Social Media, Community Management, SEO/SEM, and various digital marketing platforms, providing businesses with tailored strategies to enhance their online presence and engagement.♦ Hosted monthly workshops focused on Social Media and Online Marketing for small businesses, empowering entrepreneurs with the knowledge and skills needed to navigate the digital realm effectively.♦ Collaborated closely with clients to understand their unique goals and challenges, devising customized digital strategies that delivered measurable results.♦ Kept abreast of the ever-evolving digital landscape, staying updated on emerging trends and technologies to offer cutting-edge solutions to clients.♦ Acted as a trusted advisor to businesses, helping them harness the power of digital platforms to drive growth, engagement, and brand visibility. -
Online Community ManagerEspn Sep 2008 - Jan 2011Bristol, Ct, UsAs an Online Community Manager with ESPN Radio from September 2008 to January 2011, I played a pivotal role in establishing and nurturing the online presence of the Blue Line Show program. Here's an overview of my responsibilities and contributions during this period:♦ Led the development of a comprehensive online presence for the Blue Line Show program, effectively extending the program's reach and engagement in the digital space.♦ Created and meticulously managed social media profiles, harnessing platforms to connect with the audience, share content, and foster community interactions.♦ Produced and edited multimedia content specifically tailored for the show, enhancing its online appeal and engagement.♦ Orchestrated and participated in live events, both virtual and in-person, alongside fans and special guests, creating memorable experiences that strengthened listener connections.♦ Drove substantial growth in listenership and brand awareness by actively engaging fans online, cultivating a vibrant online community around the show. -
Marketing AssistantActel Mar 2001 - Jun 2007Dekwaneh, Beirut, LbAs a Marketing Assistant at Actel from March 2001 to June 2007, I contributed to traditional marketing roles while actively pioneering emerging online marketing tools. Here's a concise and structured description of my work experience:♦ Played a pivotal role in traditional marketing functions, supporting various campaigns and initiatives.♦ Assumed responsibility for exploring and adopting emerging online marketing tools.♦ Collaborated seamlessly with the marketing team to execute integrated marketing strategies.♦ Took a proactive approach to stay updated with the latest digital marketing trends.♦ Successfully integrated new online tools to enhance brand visibility and reach.♦ Contributed to Actel's comprehensive marketing strategy, supporting the company's growth.♦ Worked diligently to bridge the gap between traditional and digital marketing practices.♦ Helped drive Actel's marketing efforts forward during a transformative period.
Robert Russo Skills
Robert Russo Education Details
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Full Sail UniversityInternet Marketing -
Suny Empire State CollegeHistory
Frequently Asked Questions about Robert Russo
What company does Robert Russo work for?
Robert Russo works for The Brand House Collective
What is Robert Russo's role at the current company?
Robert Russo's current role is Digital Marketing Director.
What is Robert Russo's email address?
Robert Russo's email address is ro****@****ail.com
What is Robert Russo's direct phone number?
Robert Russo's direct phone number is +158561*****
What schools did Robert Russo attend?
Robert Russo attended Full Sail University, Suny Empire State College.
What skills is Robert Russo known for?
Robert Russo has skills like Marketing Management, Writing, Product Marketing, E Commerce, Social Media, Web Content Management, Web Marketing, Online Marketing, Brand Development, Sales, Brand Awareness, Blogging.
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