Rob Russell

Rob Russell Email and Phone Number

CEO, Resort Income | Pricing and Distribution strategies that leverage Technology, Marketing, and Artificial Intelligence @ Resort Income Optimization
Rob Russell's Location
Alpharetta, Georgia, United States, United States
Rob Russell's Contact Details
About Rob Russell

Led innovation and growth for over 20 years at large global companies and startups focused on Hospitality, Retail, Consumer Goods, Banking and Cryptocurrency. Skills include communications, marketing strategy, content marketing, and product management for mobile technology, data products, and consumer packaged goods. I have been a frequent speaker and published author on emerging technologies.

Rob Russell's Current Company Details
Resort Income Optimization

Resort Income Optimization

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CEO, Resort Income | Pricing and Distribution strategies that leverage Technology, Marketing, and Artificial Intelligence
Rob Russell Work Experience Details
  • Resort Income Optimization
    Owner
    Resort Income Optimization Apr 2016 - Present
    Alpharetta, Georgia, Us
    We manage the complete e-commerce activities for boutique hotels, including revenue management, direct bookings, distribution, merchandising, and pricing strategies. In addition, we support hotels with all forms of digital marketing, including social media, search, and email.We also support large enterprises with content marketing, lead generation, marketing automation, artificial intelligence and complete marketing automation. We have worked in the U.S., as well as 20+ countries, with fluency in Spanish and Portuguese. This includes website content and e-commerce for websites in 140 countries and more than 40 languages.
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  • Ups
    Director, Social, Mobile, & Digital Communications
    Ups Jan 2013 - Apr 2016
    Atlanta, Ga, Us
    Led communications and innovation in user experience across digital, social and mobile channels, including ups.com in 100+ countries. Specific areas of focus included improvements to lead generation and conversion of digital channels, as well as content marketing, search engine optimization, and improved user experiences for opening and managing accounts and shipping and receiving packages.
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  • At&T
    Marketing Director, Hospitality And Retail Solutions
    At&T Nov 2007 - Jan 2013
    Dallas, Tx, Us
    Launched Industry Marketing group for Hospitality, Retail and Consumer Goods. Frequently published author and speaker. Created and launched innovative solutions to improve customer experience, grow revenue, and engage with the "internet of things". Solutions included mobile applications for payments and interactive marketing, location based services, and digital signage.
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  • Equifax
    V.P., Product Management And Data Solutions
    Equifax Mar 2006 - Nov 2007
    Atlanta, Ga, Us
    At IXI Corp: Management of data and software products for customer segmentation and targeted marketing for major financial institutions. Extensive consulting with top retail banks to determine asset concentrations by geography in order to decide where to open new branch locations, how to staff them with specialists, and which products to promote in-store. Customer segmentation included analysis of current customers and strategies for targeting most valuable customers.
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  • Aol
    Product Manager
    Aol Aug 2004 - Mar 2006
    New York, Ny, Us
    Product Marketing and Brand Strategy for AOL during technology shift and from subscription business to advertising business model. Developed affiliate marketing strategy and managed partnership for data products purchased by consumers on the internet.
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  • Fishbowl Marketing
    Vice President, Business Development And Strategy
    Fishbowl Marketing Jan 2001 - Apr 2002
    Alexandria, Virginia, Us
    Pioneered email marketing for restaurants chains and developed digital and data solutions for loyalty marketing and partnerships.
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  • Diageo
    Strategic Planning And Area Manager For Americas Region
    Diageo May 1995 - May 2000
    London, Gb
    Led regional strategic planning process for North America, Caribbean and Latin America and guided senior brand managers through customer segmentation and marketing strategies for a portfolio of 8 global beverage brands in the US.Guided market entry strategy for unknown brand in Latin America, working with local advertising agencies, distributors, and manufacturers. Hired and managed seven country managers executing strategies for retail & wholesale channels.
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  • Mars & Co.
    Business Strategy Consultant
    Mars & Co. May 1993 - May 1995
    Paris, Fr
    Strategic Planning and market analysis for major consumer beverage brand. Extensive business modeling for billion dollar market entry strategy, which included manufacturing, distribution and marketing.
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  • Kearney
    Programmer-Analyst
    Kearney 1991 - 1993
    Chicago, Illinois, Us
    Transportation consultant, advising Fortune 500 clients about how to lower shipping rates for food, cars, and other consumer products and industrial commodities. Benchmarking studies and modeling of rail and truck traffic volumes and prices in different shipping lanes to reduce transportation costs.
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Rob Russell Skills

Product Management Strategic Partnerships Strategy Product Marketing Marketing Strategy Strategic Planning Business Development Management Analytics Competitive Analysis Leadership Cross Functional Team Leadership Start Ups Marketing Communications Marketing Mobile Marketing New Business Development Segmentation Digital Marketing Retail Crm Mobile Applications Project Management Market Analysis Mobile Technology Wireless Product Development Email Marketing Market Research Direct Marketing Brand Management Sales Pricing Enterprise Software Business Modeling Mobile Commerce Interactive Marketing B2b Go To Market Strategy Saas Team Building E Commerce Business To Business Social Media Marketing Mobile Devices Marketing Research Team Management

Rob Russell Education Details

  • The George Washington University
    The George Washington University
    Finance And Marketing
  • George Mason University
    George Mason University
    Economics & International Relations
  • Roosevelt High School
    Roosevelt High School
    American High School Of Lima
  • Colegio Nueva Granada
    Colegio Nueva Granada
    American High School Of Bogota

Frequently Asked Questions about Rob Russell

What company does Rob Russell work for?

Rob Russell works for Resort Income Optimization

What is Rob Russell's role at the current company?

Rob Russell's current role is CEO, Resort Income | Pricing and Distribution strategies that leverage Technology, Marketing, and Artificial Intelligence.

What is Rob Russell's email address?

Rob Russell's email address is ro****@****hoo.com

What is Rob Russell's direct phone number?

Rob Russell's direct phone number is +140482*****

What schools did Rob Russell attend?

Rob Russell attended The George Washington University, George Mason University, Roosevelt High School, Colegio Nueva Granada.

What skills is Rob Russell known for?

Rob Russell has skills like Product Management, Strategic Partnerships, Strategy, Product Marketing, Marketing Strategy, Strategic Planning, Business Development, Management, Analytics, Competitive Analysis, Leadership, Cross Functional Team Leadership.

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