Rob Russini is the President and Chief Executive Officer of New Start Capital overseeing all company operations. Rob is tasked with leading a team toward revenue growth and operational excellence.

Rob Russini was the Chief Marketing Officer for New Start Capital and several affiliate brands under the Ben Hur Investment Group including Debt Free USA, Lakeview Law Group and Titan Consulting Group. Rob was responsible for the oversight of Marketing, Strategic Planning, Communications, Customer Experience and Data Analytics amongst the groups' brands.

Rob was the Head of Marketing reporting directly to the CEO. Rob was responsible for building and leading a high-performing team that marketed effectively across all paid, owned and earned marketing channels. Rob was also an active participant on senior level and executive committees including ALM (Asset Liability Management), Pricing, and Strategic Management. Rob was part of or led several organizational projects and initiatives including but not limited to Relationship Pricing, Member Rewards, Customer Experience, SWOT Analyses, ROI Calculations, New Product & Service Releases and a Charter Conversion. Most notably, Rob oversaw and led a successful organizational rebranding project, which included name and logo changes, a website refresh, twelve branch location make-overs, and all rebranded marketing and colleterial updates. During Rob’s tenure with Heritage Financial, the Marketing Department made several enhancements including removing relationships that didn’t meet performance expectations, hiring a high-performing team with the right roles and skillsets for growth, developing activation and engagement across social media channels, planning and releasing new, effective email marketing strategies, building out departmental processes and procedures, and implementing measurable marketing tactics, built around planning to name a few.Industry Awards Granted Under Rob's Leadership: ★ 2020 CUNA Diamond Award for "Logo" (part of the 2020 rebrand new logo design)★ 2020 CUNA Diamond Award for "Outdoor" (part of the 2020 rebrand billboard design)

Rob was a territory and marketing manager who was responsible for the business development and marketing efforts of Heritagenergy with 5 counties of the Hudson Valley. Within Rob's marketing role, he led print, digital, and social strategies including content creation, development, and promotion. Rob also spearheaded brand equity enhancements through digital customer feedback improvements as well as journey mapping workflows to create consistent and positively notable customer touch points. Within Rob's tenure with Heritagenergy, he:➤ Led rebranding initiatives to develop a new branding that fits the organizational value proposition ➤ Developed and deployed new technologies including a customized CRM, customer feedback workflows, trackable landing pages, segmented marketing data, etc.➤ Advised senior management on strategic issues related to financial metrics, customer footprint, training and development, customer experience, and overall marketing strategy➤ Led marketing development and design efforts to create impactful advertising of material within print, digital and social settings

Rob founded, owned and operated an online food ordering service with a focus of connecting hungry customers with local food establishments through technology. Over 18 months Rob had the pleasure of building a business from the ground up. From ideation through feasibility studies, from conceptualizing to business planning, from product development to pricing, from initial launch to identifying growth opportunities, Rob has been at the forefront leading those tasks.Rob excelled at visualizing and executing on strategic plans in order to bring the business to launch. For tasks that were out of Rob’s expertise, he enlisted the help of trusted advisors and partners. Robert also recruited, trained and developed independent sales representatives that took on business development roles, which were responsible for business-to-business sales activities within various regions across the Northeast. Areas of accomplishments include:➤ Visualizing and executing on a concept from ideation through product development, which led to its beta release➤ Developing and executing on sales and marketing strategies, which led to recurring revenue streams and initial customers➤ Providing attention to detail and having high technical standards, which led to error-free software and solutions that met customer needs and expectations out of the gate➤ Development and creation of all marketing material, designs, and layouts including websites, printed and advertising material, social media pages, and product specific landing pages➤ Strong financial planning and analysis, which led to appropriate margins, revenues, and capital inflow

Rob directly oversaw a region of credit union locations based in Fairfield County Connecticut. Rob managed and led on-site and off-site teams and was directly responsible for the sales, operational, and financial performances of seven locations. Rob was able to consistently grow the profitability of those locations by keeping his employees engaged in meeting regional objectives through a structured coaching and mentoring process. Rob consistently led by example and modeled the behaviors he asked his team to do in order to be successful. Rob was involved in the training process of new employees both for his region and the credit union as a whole. Rob created and led the new employee orientation program, which gave new staff a structured and high-level overview of the functions within his department. Rob was also responsible for the recruitment and hiring of candidates to fill key roles in his region.From a financial and strategic objective side, Rob was tasked with measuring staffing levels compared to customer volume to ensure adequate personnel, building financial models to understand costs and the feasibility of reductions to overhead, creating sales and financial plans that were specific to the segmentation of his region, identifying key centers of influence and partners that could provide strategic advantages for future business development, and assisting in the brainstorming process to improve overall employee engagement, incentive plans, branch income statement, product development, training guidelines and pricing strategies. Rob successfully:➤ Led and managed a region of on-site and off-site locations, which exceeded sales, operational, and financial objectives➤ Developed financial and strategic plans related to a overhead and profitability analysis, employee engagement and customer satisfaction, business development and product and pricing development

Rob directly managed a book of business consisting of consumer and commercial clientele for a retail-banking branch. Rob was able to effectively grow his clients’ assets and liabilities with the financial institution by developing comprehensive and holistic relationships that led to deepening existing business as well as creating new business. Rob successfully cold-called new and existing businesses, increased involvement in the community and created new partnership and referral sources in order to grow the commercial and consumer book of business. Rob was also responsible for analyzing commercial financial statements to understand the creditworthiness of borrowers. Rob collected and reviewed income statements, balance sheets, and cash flow statements to help determine borrowing power.Rob utilized banking solutions such as simple time and demand deposit accounts, revolving and fixed credit solutions and convenience products to build banking profitability. Rob also used insurance and investment solutions such as life insurance, annuities and mutual funds to provide his clients with alternative solutions through an already established and trusted relationship.Rob also was responsible for mentoring and coaching a management associate within the relationship manager role. Towards the end of his tenure with Key Bank, Rob was asked to participate in the Key Bank and HSBC merger training by traveling to the Buffalo, NY region and working with existing HSBC employees through the transition of the Key Bank culture, processes, products and operating systems.Rob successfully:➤ Mentored, coached and trained personnel to increase their skills and meet branch performance objectives➤ Increased profitability and sales through outside business development activities as well as referral networks➤ Increased client engagement and cross-sell ratios, which improved per-client profitability

Rob directly oversaw a book of business of mass affluent clients for HSBC’s retail bank network. Rob was responsible for the financial performance of his clientele. Rob successful grew his book of business through retail bank products and services, investment and insurance solutions and subsidiary products. Rob received two promotions within HSBC, each increasing his responsibility and exposure to driving profitability. Rob utilized a consultative sales based approach to diagnosis financial solutions appropriate for each individual client. Robert gained new clientele through various outside sales based activities such as cold-calling, business-to-business prospecting, network and acquiring key centers of influence to assist in the referral process.Rob also assisted with financial statement analysis and planning directed related to branch performance as well as determining credit worthiness of lenders.Rob successfully:➤ Increased book of business growth annually through deposit, lending, investment and insurance solutions➤ Increased client satisfaction through a comprehensive and holistic needs-based sales approach➤ Increased responsibility through two promotions within three years