Rob Schoeben

Rob Schoeben Email and Phone Number

Adjunct Professor and EIR @ University of Southern California
Manhattan Beach, CA, US
Rob Schoeben's Location
Manhattan Beach, California, United States, United States
Rob Schoeben's Contact Details
About Rob Schoeben

Innovative tech leader with over three decades of executive experience driving product strategy and marketing excellence in Silicon Valley and beyond. My career spans pivotal roles at industry giants like Apple and Microsoft, as well as transformative work with cutting-edge startups and social ventures.Key Highlights:- Led Apple's applications software division to 500% revenue growth- Scaled Carbon from stealth mode to a $1B valuation as CSO/CMO- Co-founded CASSY and Sage, providing on campus mental health support for 100,000 students- Served as Adjunct Professor of Entrepreneurship at USC's Marshall School of BusinessWhether scaling a business, launching groundbreaking products, or mentoring the next generation of entrepreneurs, I bring a unique blend of strategic vision and hands-on execution. My passion lies in bridging the gap between innovative ideas and market success, always with an eye toward creating meaningful impact.Specialties: Product-Market Fit | Business Model Development | Storytelling & The Pitch | Branding & Marketing Strategy | Go-To-Market Strategy | Team DevelopmentLooking to connect with fellow innovators, entrepreneurs, and those passionate about leveraging technology to drive positive change. Let's explore how we can create the future together.

Rob Schoeben's Current Company Details
University of Southern California

University Of Southern California

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Adjunct Professor and EIR
Manhattan Beach, CA, US
Rob Schoeben Work Experience Details
  • University Of Southern California
    Adjunct Professor And Eir
    University Of Southern California
    Manhattan Beach, Ca, Us
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  • The Distillery La
    Principle / Strategic Advisor / Consultant
    The Distillery La Jan 2012 - Present
    Manhattan Beach, Ca
    • Provide strategic counsel and executive coaching to startup founders and social entrepreneurs• Challenge founders to develop winning product and business strategies• Help craft compelling stories to attract investment, partners, employees and market share• Engaged by startups as a board member, strategic advisor or mentor
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  • University Of Southern California
    Adjunct Professor / Eir
    University Of Southern California Aug 2016 - Present
    Greater Los Angeles Area
    • Teach experiential "Fundamentals of Entrepreneurship" at Marshall School of Business• Revamped USC’s Viterbi Startup Garage incubator/accelerator, served as Executive in Residence• Served as adjunct instructor the NSF I-Corps program• Designed and led an eight-week intensive workshop as a follow-on for promising I-Corps teams
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  • Carbon
    Chief Strategy Officer & Chief Marketing Officer
    Carbon Jun 2014 - Oct 2015
    Redwood City, Ca
    • Led Carbon’s high-profile emergence from stealth mode at TED 2015• Guided development of initial commercial product• Developed innovative subscription-based business model• Helped secure a $1B valuation through successful Series B & C fundraising• Scaled the company from 12 to 100 employees
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  • Cassy (Counseling And Support Services For Youth)
    Co-Founder & Board President
    Cassy (Counseling And Support Services For Youth) Apr 2009 - Apr 2015
    Milpitas, Ca
    • Co-founded a transformative, on campus mental health agency• Built operational infrastructure to support growth to over 70 schools in the Bay Area• Led fundraising initiatives and grant writing efforts to expand services to underserved districts
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  • Apple, Inc
    Vice President, Applications Product Marketing
    Apple, Inc Jun 2003 - Apr 2009
    Cupertino, Ca
    • Directed worldwide product marketing for Apple's applications division• Oversaw 500%+ revenue growth over six year period• Collaborated directly with Steve Jobs on product development and high-visibility launch events• Grew Apple's Internet subscription service 10X, laying groundwork for future cloud servicesApplications: iLife, iWork (Pages, Keynote, Numbers), Final Cut Studio, Logic Studio, ApertureInternet services: iTunes, .Mac, MobileMe (now iCloud)
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  • Microsoft
    General Manager, Tv Services
    Microsoft Aug 1999 - Jun 2003
    Mountain View, Ca
    • Responsible for driving Microsoft's rapidly evolving TV services strategy and products• Rebranded WebTV as MSNTV and launched UltimateTV, a satellite DVR product line• Managed the redeployment of resources after Microsoft exited the consumer set-top-box business
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  • Microsoft
    Director Of Marketing, Windows Platform & Server Applications
    Microsoft Aug 1995 - Aug 1999
    Redmond, Wa
    • Managed a $50M annual marketing budget• Led 50 person advertising, direct marketing, packaging, events, and web site development team• Navigated the transition to Windows NT as the future of the Windows brand• Helped establish Microsoft in the enterprise via BackOffice server product line
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  • Ogilvy & Mather
    Senior Partner, Worldwide Account Director
    Ogilvy & Mather Nov 1989 - Aug 1995
    Los Angeles, Ca
    • Built and led one of four account teams during first 18 months of the historic Ogilvy/IBM partnership• Managed a $100M+ worldwide advertising relationship with IBM's software division• Developed direct marketing client base including Microsoft, Intel, HP, Tandem and Alias Software• Directly oversaw all aspects of the Microsoft account
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  • Retail Target Marketing Systems
    General Manager / Co-Founder
    Retail Target Marketing Systems May 1986 - Nov 1989
    Milwaukee, Wi
    • Developed data warehouse solution to unlock marketing value in store credit card files• Co-founded RTMS to provide database marketing services to department stores• RTMS was profitable and ultimately acquired by Fidelity Information Systems in 1999

Rob Schoeben Education Details

Frequently Asked Questions about Rob Schoeben

What company does Rob Schoeben work for?

Rob Schoeben works for University Of Southern California

What is Rob Schoeben's role at the current company?

Rob Schoeben's current role is Adjunct Professor and EIR.

What is Rob Schoeben's email address?

Rob Schoeben's email address is ro****@****usc.edu

What is Rob Schoeben's direct phone number?

Rob Schoeben's direct phone number is +165061*****

What schools did Rob Schoeben attend?

Rob Schoeben attended Duke University.

What are some of Rob Schoeben's interests?

Rob Schoeben has interest in Nonprofit Organizations, Duke University, Product Marketing, Palo Alto, Technology, Social Networks (Online), Charities, Consumer Products, Apple (Company), Barack Obama.

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