Marketing Strategy and Development:Lead annual marketing review, planning, development, and executionLead thinking to manage and plan all marketing communicationsOversee continued improvement of Social Marketing to: increase Client exposure and interactionMarketing Data Analysis:PowerBi Tracking - Continuous sales monitoring to define trends by market, market deficits and overall by-market performance evaluation including New Fan Acquisition and RenewalsFan Survey Preparation and Final AnalysisDefine, recommend and coordinate necessary changes to marketing plan based on overall analysis Media Buying:Outreach to media partners in numerous DMAsAnalyze all media presentations against market performance to define buying strategy for the year Define media flights with each individual station including use of dollars vs. trade and added value to ensure the most coverageTraffic all creative to Media Outlets per their specsOversee all partner-run Media PromotionsSecure, request and distribute all Media trade ticketsConduct post-event media analysisCreative:Oversee all advertising and promotional creative across all media outlets, fan communications, social engagements, etc.Oversee and direct all in-house television and radio production Marketing Budget Management:Annual development and planning for each fiscal yearMonthly tracking of actuals vs. budgetEvent budget tracking and planningWebsite, Social, Digital Platform Management:Oversee and Monitor KYS PlatformsCorporate Partner Marketing Development:Identify cross marketing and sales opportunities with corporate clientsPartner with Business Development Reps to define appropriate contacts Partner with Marketing counterparts at client partners to develop marketing and sales opportunitiesOversee corporate partner marketing executions Oversee and approve delivery of all partner creative assets

Responsible for all aspects of digital marketing, including strategic planning, account executive training, proposal creation, and sales presentations. Guided the department through 6 consecutive years of digital revenue growth and budget achievement.

Created and managed the stations’ sponsorship and special event opportunities with an emphasis on non-traditional revenue generation.

Responsible for creating and implementing sales opportunities outside traditional radio/television advertising.

Budgeting, planning and execution of more than 20 annual events and revenue sharing agreements.

Provided quality in-arena entertainment for 300,000 plus attendees at Cyclones events, in addition to developing and maintaining positive community based activities in the Cincinnati area.

Responsible for the management and operation of 8-person ticket sales department with annual sales exceeding $1,000,000.

Responsible for the game preparation of the stadium, including set-up of plaza turnstiles, player parking security, and operation of customer service areas.